Alliance Wealth Advisors LLC UT Reduces Stake in Shopify Inc. $SHOP

Key Points

• Alliance Wealth Advisors LLC UT cut its stake in Shopify by 45.4% in Q4, selling 15,788 shares and finishing the quarter with 18,966 shares worth about $3.05 million.
• Wall Street sentiment is broadly constructive: Shopify carries an average rating of "Moderate Buy" with an average price target of $164.19, implying roughly 27% upside from current levels, and several recent analyst upgrades and target changes.
• Institutional investors own about 69.27% of Shopify, and the stock was trading near $127.55 with a 50-day moving average of $122.49 and a 200-day moving average of $141.99.

Alliance Wealth Advisors LLC UT reduced its holdings in Shopify Inc. (NASDAQ:SHOP - Free Report) TSE: SHOP by 45.4% during the fourth quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 18,966 shares of the software maker's stock after selling 15,788 shares during the quarter. Alliance Wealth Advisors LLC UT's holdings in Shopify were worth $3,053,000 at the end of the most recent quarter.

Other hedge funds have also recently made changes to their positions in the company. Mowery & Schoenfeld Wealth Management LLC purchased a new position in Shopify during the 4th quarter valued at $29,000. Lodestone Wealth Management LLC bought a new position in Shopify in the 4th quarter worth $31,000. Sound Income Strategies LLC lifted its position in shares of Shopify by 82.4% in the 4th quarter. Sound Income Strategies LLC now owns 197 shares of the software maker's stock worth $31,000 after purchasing an additional 89 shares during the period. JPL Wealth Management LLC bought a new stake in shares of Shopify during the 3rd quarter valued at about $32,000. Finally, Caitlin John LLC purchased a new position in shares of Shopify during the third quarter valued at about $36,000. 69.27% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

SHOP has been the subject of a number of research reports. UBS Group decreased their price target on shares of Shopify from $165.00 to $145.00 and set a "neutral" rating for the company in a research note on Thursday, February 12th. Mizuho raised Shopify from a "neutral" rating to an "outperform" rating and set a $150.00 target price for the company in a research report on Thursday, February 12th. Wolfe Research upgraded Shopify from a "hold" rating to an "outperform" rating in a research note on Tuesday, January 6th. BMO Capital Markets set a $160.00 price target on Shopify in a research report on Thursday, February 12th. Finally, Truist Financial set a $150.00 price target on Shopify and gave the stock a "buy" rating in a research note on Tuesday, February 17th. Three analysts have rated the stock with a Strong Buy rating, thirty-one have assigned a Buy rating and ten have assigned a Hold rating to the stock. According to data from MarketBeat.com, Shopify has an average rating of "Moderate Buy" and an average price target of $164.19.

Shopify News Summary

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Wall Street analysts see meaningful upside: aggregate analyst targets imply roughly 27% upside from current levels, which is attracting buyers after the recent selloff and supporting rebound interest. Analysts See 27% Upside for Shopify After 30% Selloff
• Positive Sentiment: Analyst forecast activity ahead of Q1: several analysts have updated Q1/2026 forecasts and EPS/revenue expectations in the run-up to the print, which can produce upside if Shopify posts a beat or raises guidance. That analyst engagement is supporting near-term demand. Shopify Gears Up For Q1 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts
• Neutral Sentiment: Sector context: e‑commerce stocks diverged in April — Shopify’s move is happening within a mixed sector backdrop (Amazon, Etsy, eBay performance differs), so stock moves may reflect sector rotation as much as company fundamentals. Etsy, Amazon, eBay, and Shopify in April: Why E-Commerce Stocks Diverged So Dramatically
• Neutral Sentiment: AI initiatives are a headline: coverage notes Shopify’s AI efforts (and merchant tools) as a growth driver that investors are watching, but these are longer‑term catalysts and may not immediately translate into margin improvement. Shopify set for Q1 results as AI initiatives draw attention
• Negative Sentiment: Margin pressure risk: analysts flag that Shop Pay, AI investments and other growth initiatives can compress margins even as revenue grows (low‑30% top‑line growth is expected). If Shopify’s Q1 misses margin expectations or guidance implies heavier near‑term investment, the stock could sell off further. Shopify Stock Before Q1 Earnings: Smart Buy or Risky Move?

Shopify Stock Down 0.1%

SHOP stock opened at $127.55 on Tuesday. The business has a 50 day moving average of $122.49 and a 200 day moving average of $141.99. The firm has a market cap of $166.34 billion, a PE ratio of 137.15, a price-to-earnings-growth ratio of 4.54 and a beta of 2.64. Shopify Inc. has a twelve month low of $88.14 and a twelve month high of $182.19.

Shopify Company Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.

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