Amazon.com, Inc. $AMZN is E Fund Management Hong Kong Co. Ltd.'s 9th Largest Position

Key Points

• E Fund Management Hong Kong boosted its Amazon stake by 54.4% in the fourth quarter, making AMZN its 9th-largest holding. The position was worth about $6.3 million at quarter-end.
• Wall Street remains broadly bullish on Amazon, with several analysts raising price targets and 57 Buy ratings versus just three Hold ratings. The consensus price target is now $312.52.
• Amazon’s latest results showed strong fundamentals, with Q1 EPS of $2.78 beating estimates and revenue rising 16.6% year over year to $181.52 billion. Recent news also highlighted AI- and cloud-related growth, including a new warehouse robot and a large AWS deal with Pinterest.

E Fund Management Hong Kong Co. Ltd. raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 54.4% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 25,943 shares of the e-commerce giant's stock after buying an additional 9,136 shares during the period. Amazon.com comprises approximately 2.7% of E Fund Management Hong Kong Co. Ltd.'s investment portfolio, making the stock its 9th biggest position. E Fund Management Hong Kong Co. Ltd.'s holdings in Amazon.com were worth $6,303,000 at the end of the most recent quarter.

A number of other large investors have also recently modified their holdings of AMZN. Brighton Jones LLC boosted its holdings in shares of Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock valued at $885,478,000 after purchasing an additional 397,007 shares during the period. Revolve Wealth Partners LLC lifted its holdings in Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock worth $5,495,000 after buying an additional 986 shares during the period. Bank Pictet & Cie Europe AG increased its position in shares of Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock worth $442,481,000 after purchasing an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE increased its position in shares of Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock worth $6,357,000 after purchasing an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new position in shares of Amazon.com during the fourth quarter worth $2,153,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Analysts Set New Price Targets

A number of research firms recently commented on AMZN. Piper Sandler reaffirmed an "overweight" rating and set a $315.00 target price (up from $260.00) on shares of Amazon.com in a report on Thursday, April 30th. Moffett Nathanson increased their target price on shares of Amazon.com from $283.00 to $288.00 and gave the stock a "buy" rating in a research note on Tuesday, April 7th. Benchmark increased their target price on shares of Amazon.com from $275.00 to $370.00 and gave the stock a "buy" rating in a research note on Thursday, April 30th. Telsey Advisory Group raised their price target on shares of Amazon.com from $300.00 to $315.00 and gave the company an "outperform" rating in a research note on Thursday, April 30th. Finally, Citigroup reaffirmed a "market outperform" rating on shares of Amazon.com in a research note on Monday. Fifty-seven research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat, Amazon.com currently has a consensus rating of "Moderate Buy" and a consensus price target of $312.52.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon unveiled a new AI-powered warehouse robot and announced a €10 billion expansion of its European fulfillment network, reinforcing the case for better logistics efficiency and long-term margin improvement. Article Title
• Positive Sentiment: Pinterest signed a $4 billion cloud deal with Amazon Web Services through 2031, a meaningful win for AWS that highlights continuing demand for Amazon’s cloud and AI infrastructure. Article Title
• Positive Sentiment: Several reports pointed to Amazon’s strengthening AI narrative, including bullish commentary on AWS, custom chips, advertising, and subscriptions as major profit drivers. Article Title
• Positive Sentiment: Amazon overtook Walmart as the largest U.S. company by revenue and surpassed $700 billion in annual sales, reinforcing its scale and execution strength. Article Title
• Positive Sentiment: Wall Street sentiment remains constructive, with Truist raising its price target to $320 and reiterating a Buy rating, which supports the stock’s broader uptrend. Article Title
• Neutral Sentiment: Amazon launched Prime in South Africa at a low monthly price, a modest international expansion that is positive strategically but unlikely to move the stock much by itself. Article Title
• Negative Sentiment: Amazon faces growing criticism over heavy AI/data-center spending while continuing layoffs, along with local pushback and regulatory scrutiny around expansion plans. Article Title
• Negative Sentiment: CEO Douglas Herrington sold 1,000 shares under a pre-arranged plan, which is usually routine but can still add to short-term caution when insider selling is already a talking point. Article Title

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 27,500 shares of the firm's stock in a transaction that occurred on Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the transaction, the chief executive officer owned 471,361 shares of the company's stock, valued at $129,624,275. This trade represents a 5.51% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the firm's stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the completion of the transaction, the senior vice president directly owned 41,190 shares of the company's stock, valued at $11,060,750.70. This represents a 18.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 195,774 shares of company stock worth $51,614,434. 8.90% of the stock is currently owned by corporate insiders.

Amazon.com Stock Up 1.5%

Amazon.com stock opened at $253.79 on Friday. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $278.56. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. The firm has a 50 day moving average price of $249.18 and a 200 day moving average price of $232.89. The company has a market capitalization of $2.73 trillion, a PE ratio of 30.36, a price-to-earnings-growth ratio of 1.87 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter last year, the firm earned $1.59 EPS. The firm's revenue for the quarter was up 16.6% on a year-over-year basis. Research analysts expect that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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