RNC Capital Management LLC lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 8.2% in the fourth quarter, according to its most recent disclosure with the SEC. The institutional investor owned 65,323 shares of the e-commerce giant's stock after purchasing an additional 4,937 shares during the period. RNC Capital Management LLC's holdings in Amazon.com were worth $15,078,000 at the end of the most recent reporting period.
A number of other institutional investors have also recently made changes to their positions in the business. Gallacher Capital Management LLC grew its holdings in shares of Amazon.com by 7.8% in the fourth quarter. Gallacher Capital Management LLC now owns 2,165 shares of the e-commerce giant's stock valued at $500,000 after purchasing an additional 157 shares in the last quarter. Christine Messmer PC acquired a new position in shares of Amazon.com in the fourth quarter valued at approximately $7,512,000. Milestone Asset Management Group LLC grew its holdings in shares of Amazon.com by 11.4% in the fourth quarter. Milestone Asset Management Group LLC now owns 9,346 shares of the e-commerce giant's stock valued at $2,157,000 after purchasing an additional 955 shares in the last quarter. Primoris Wealth Advisors LLC grew its holdings in shares of Amazon.com by 1.1% in the fourth quarter. Primoris Wealth Advisors LLC now owns 22,109 shares of the e-commerce giant's stock valued at $5,103,000 after purchasing an additional 237 shares in the last quarter. Finally, Alta Wealth Advisors LLC grew its holdings in shares of Amazon.com by 10.5% in the fourth quarter. Alta Wealth Advisors LLC now owns 19,246 shares of the e-commerce giant's stock valued at $4,442,000 after purchasing an additional 1,831 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.
Analyst Upgrades and Downgrades
A number of research analysts recently weighed in on AMZN shares. Monness Crespi & Hardt lifted their price objective on shares of Amazon.com from $280.00 to $315.00 and gave the company a "buy" rating in a report on Thursday, April 30th. HSBC lifted their price target on shares of Amazon.com from $280.00 to $310.00 and gave the stock a "buy" rating in a research note on Thursday, April 30th. Arete Research lifted their price target on shares of Amazon.com from $301.00 to $310.00 and gave the stock a "buy" rating in a research note on Monday, May 18th. Royal Bank Of Canada set a $320.00 price target on shares of Amazon.com and gave the stock an "outperform" rating in a research note on Thursday, April 30th. Finally, Piper Sandler reiterated an "overweight" rating and issued a $315.00 price target (up from $260.00) on shares of Amazon.com in a research note on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average price target of $312.66.
Read Our Latest Stock Report on AMZN
Amazon.com Stock Up 0.8%
Shares of NASDAQ:AMZN opened at $274.00 on Friday. The company has a market capitalization of $2.95 trillion, a PE ratio of 32.78, a P/E/G ratio of 2.04 and a beta of 1.46. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56. The firm has a 50 day simple moving average of $244.17 and a 200-day simple moving average of $232.34.
Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company's revenue was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.59 EPS. On average, equities analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.
Insider Buying and Selling at Amazon.com
In other news, VP Shelley Reynolds sold 2,363 shares of the business's stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $262.38, for a total transaction of $620,003.94. Following the completion of the sale, the vice president owned 119,780 shares in the company, valued at approximately $31,427,876.40. The trade was a 1.93% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 6,370 shares of the business's stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $262.39, for a total transaction of $1,671,424.30. Following the sale, the chief executive officer owned 486,527 shares of the company's stock, valued at $127,659,819.53. This represents a 1.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 195,774 shares of company stock worth $51,552,494. 8.90% of the stock is owned by insiders.
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon Web Services got a major lift from news that Snowflake signed a $6 billion multiyear deal with AWS, underscoring strong demand for Amazon’s cloud infrastructure and AI-related chips. Article Title
- Positive Sentiment: Multiple analysts and market commentators remain bullish on AMZN, citing AWS acceleration, AI backlog growth, and margin expansion potential; UBS and Bank of America both reiterated constructive views and high price targets. Article Title
- Positive Sentiment: Amazon is also broadening its AI moat by making its shopping AI tools and potentially even SpaceX’s Grok models available through AWS, which could attract more enterprise customers and deepen platform usage. Article Title
- Positive Sentiment: Investor sentiment was helped by coverage arguing Amazon’s AI strategy is differentiated and that its cloud and retail ecosystem could remain a long-term winner as AI spending scales. Article Title
- Neutral Sentiment: Walmart’s expansion of 30-minute delivery adds competitive pressure in fast delivery, but it also confirms Amazon’s fulfillment model is still setting the pace in retail logistics. Article Title
- Negative Sentiment: Amazon’s local unit is facing an Australian regulator lawsuit over alleged missing warning labels on children’s backpacks with button batteries, creating a small legal and reputational headwind. Article Title
- Negative Sentiment: Some articles also pointed to heavy AI capex and insider selling, which may remind investors to watch margins and execution even as the growth narrative stays intact. Article Title
Amazon.com Profile
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Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

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