Krispy Kreme, founded in 1937 by Vernon Rudolph in Winston-Salem, North Carolina, is a leading global retailer and manufacturer of premium sweet treats. Best known for its signature Original Glazed® doughnut, the company also offers a wide range of specialty doughnuts, filled treats, and hot-beverage offerings under the Krispy Kreme and Insomnia Cookies brands. Through its vertically integrated model, Krispy Kreme manages the full value chain—from doughnut mix production to final retail—enabling consistent quality control and brand standards across its network.
The company operates a diversified business model that combines company-owned shops, franchise partnerships, grocery and convenience store placements, and foodservice distribution. In retail cafés and drive-thru outlets, customers can enjoy freshly made doughnuts and coffee beverages alongside digital ordering options through the Krispy Kreme app and website. In addition, turnkey manufacturing facilities supply third-party channels, including supermarkets, airlines, and institutional foodservice providers, broadening the company’s reach beyond its branded stores.
Krispy Kreme maintains a strong international presence, with operations spanning North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The brand partners with master franchisees and joint-venture partners in key markets—including the United Kingdom, Australia, Japan, and the United Arab Emirates—to drive local growth strategies while leveraging global marketing initiatives. These collaborations have enabled the company to introduce regionally inspired menu items and seasonal promotions tailored to diverse consumer preferences.
Under the leadership of Chief Executive Officer Mike Tattersfield, Krispy Kreme emphasizes innovation in product development and digital engagement. Investments in its loyalty program, omnichannel sales platform, and supply-chain efficiencies aim to enhance consumer convenience and strengthen franchise support. As the company continues to expand its footprint both domestically and abroad, it remains focused on delivering fresh, high-quality products and compelling customer experiences that reinforce its iconic brand position in the quick-service bakery sector.
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