Boyer Financial Services Inc. Takes $665,000 Position in Apple Inc. $AAPL

Key Points

• Boyer Financial Services opened a new position in Apple during the fourth quarter, buying 2,455 shares worth about $665,000. Apple now accounts for roughly 0.7% of the firm’s portfolio.
• Apple continues to draw strong analyst attention, with several firms raising price targets and keeping bullish ratings. The consensus on Wall Street remains Moderate Buy, with an average price target of about $310.31.
• The article highlights optimism around Apple’s AI strategy, including reports of a major Siri overhaul and Bank of America’s view that agentic AI could create new revenue opportunities. At the same time, Apple’s stock is already near record highs, so much of the optimism may already be priced in.

Boyer Financial Services Inc. bought a new stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the 4th quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm bought 2,455 shares of the iPhone maker's stock, valued at approximately $665,000. Apple makes up about 0.7% of Boyer Financial Services Inc.'s portfolio, making the stock its 26th largest position.

Several other large investors also recently modified their holdings of AAPL. Isthmus Partners LLC grew its stake in shares of Apple by 6.4% during the third quarter. Isthmus Partners LLC now owns 97,177 shares of the iPhone maker's stock valued at $25,000 after acquiring an additional 5,808 shares in the last quarter. Sellwood Investment Partners LLC grew its stake in shares of Apple by 110.9% during the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker's stock valued at $34,000 after acquiring an additional 71 shares in the last quarter. ROSS JOHNSON & Associates LLC lifted its position in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock worth $42,000 after purchasing an additional 180 shares during the last quarter. LSV Asset Management bought a new position in shares of Apple during the fourth quarter worth about $65,000. Finally, 49 Wealth Management LLC lifted its position in shares of Apple by 15.7% during the third quarter. 49 Wealth Management LLC now owns 298,920 shares of the iPhone maker's stock worth $76,000 after purchasing an additional 40,543 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Key Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Bank of America raised its price target on Apple to $380 from $330 and kept a Buy rating, saying agentic AI could strengthen Apple’s ecosystem and create meaningful new revenue opportunities.
• Positive Sentiment: Multiple reports say Apple is preparing a major Siri overhaul for WWDC, including a new app-like experience designed to compete more directly with ChatGPT-style assistants, which could improve sentiment around Apple’s AI roadmap.
• Positive Sentiment: Analysts and commentary continue to argue that Apple’s installed base, privacy controls, payments, and device ownership give it a strong position if AI assistants become a primary interface for search, commerce, and productivity.
• Neutral Sentiment: Apple’s stock is already near record territory, so some of the optimism around AI and WWDC may already be reflected in the share price.
• Negative Sentiment: Some articles note that Apple is still viewed by parts of the market as an AI laggard versus rivals, and that its valuation is already rich, which could limit upside if WWDC disappoints.

Wall Street Analyst Weigh In

AAPL has been the topic of several research analyst reports. Monness Crespi & Hardt increased their price target on shares of Apple from $315.00 to $335.00 and gave the stock a "buy" rating in a research report on Friday, May 1st. Scotiabank set a $330.00 price target on shares of Apple in a research report on Monday, February 2nd. KGI Securities raised shares of Apple to an "outperform" rating and set a $306.00 price target on the stock in a research report on Friday, January 30th. Jefferies Financial Group set a $330.00 price target on shares of Apple in a research report on Wednesday, March 4th. Finally, Evercore reaffirmed an "outperform" rating and set a $365.00 price target on shares of Apple in a research report on Thursday, May 14th. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and an average price target of $310.31.

Apple Stock Performance

Shares of NASDAQ AAPL opened at $312.51 on Friday. The firm's 50-day moving average price is $274.19 and its two-hundred day moving average price is $269.76. The stock has a market capitalization of $4.59 trillion, a P/E ratio of 37.79, a P/E/G ratio of 2.71 and a beta of 1.06. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70. Apple Inc. has a 52-week low of $195.07 and a 52-week high of $313.26.

Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, beating analysts' consensus estimates of $1.95 by $0.06. The company had revenue of $111.18 billion for the quarter, compared to analysts' expectations of $109.46 billion. Apple had a return on equity of 146.69% and a net margin of 27.15%.The business's revenue for the quarter was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.65 earnings per share. As a group, sell-side analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Increases Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Stockholders of record on Monday, May 11th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. This is a boost from Apple's previous quarterly dividend of $0.26. The ex-dividend date of this dividend was Monday, May 11th. Apple's dividend payout ratio is presently 13.06%.

Insiders Place Their Bets

In other news, SVP Deirdre O'brien sold 30,002 shares of Apple stock in a transaction that occurred on Thursday, April 2nd. The stock was sold at an average price of $255.35, for a total transaction of $7,661,010.70. Following the sale, the senior vice president owned 136,810 shares of the company's stock, valued at approximately $34,934,433.50. The trade was a 17.99% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Timothy D. Cook sold 64,949 shares of Apple stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total value of $16,511,984.27. Following the sale, the chief executive officer directly owned 3,280,418 shares in the company, valued at approximately $833,980,668.14. This trade represents a 1.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 97,759 shares of company stock worth $24,964,305. 0.06% of the stock is currently owned by corporate insiders.

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.