Burgundy Asset Management Ltd. Sells 9,530 Shares of Procter & Gamble Company (The) $PG

Key Points

• Burgundy Asset Management trimmed its stake in Procter & Gamble by 1.8%, selling 9,530 shares and leaving it with 530,142 shares valued at about $83.25 million at quarter-end.
• Significant insider selling has occurred recently — company insiders disposed of 348,618 shares (~$55.46M) in the last 90 days, including CEO Gary A. Coombe's sale of 36,093 shares (a 50.77% reduction), a development that can weigh on near-term sentiment.
• Fundamentals remain solid: P&G reported an EPS beat ($1.88 vs. $1.86), set FY2026 guidance of $6.83–$7.09, pays a $1.0568 quarterly dividend (≈2.7% yield), and carries a consensus analyst rating of "Moderate Buy" with an average price target of $168.33.

Burgundy Asset Management Ltd. cut its stake in Procter & Gamble Company (The) (NYSE:PG - Free Report) by 1.8% in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 530,142 shares of the company's stock after selling 9,530 shares during the period. Burgundy Asset Management Ltd.'s holdings in Procter & Gamble were worth $83,254,000 at the end of the most recent quarter.

Several other large investors also recently modified their holdings of the stock. Czech National Bank grew its holdings in shares of Procter & Gamble by 3.8% during the 3rd quarter. Czech National Bank now owns 594,914 shares of the company's stock valued at $91,409,000 after purchasing an additional 21,825 shares during the last quarter. Westerkirk Capital Inc. acquired a new stake in Procter & Gamble in the second quarter valued at approximately $4,796,000. Vega Investment Solutions grew its stake in shares of Procter & Gamble by 1.3% during the second quarter. Vega Investment Solutions now owns 638,400 shares of the company's stock worth $101,710,000 after buying an additional 8,500 shares during the last quarter. Triodos Investment Management BV increased its holdings in shares of Procter & Gamble by 7.3% during the third quarter. Triodos Investment Management BV now owns 255,095 shares of the company's stock worth $39,195,000 after buying an additional 17,400 shares in the last quarter. Finally, Jump Financial LLC bought a new position in shares of Procter & Gamble in the 2nd quarter valued at $7,891,000. 65.77% of the stock is owned by institutional investors and hedge funds.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Analysts highlight PG as one of four consumer-products names set to benefit from resilient staples demand, digital expansion and portfolio optimization — a supportive industry backdrop that can lift sentiment for large, diversified staples names like P&G. Read More.
• Positive Sentiment: Management is pitching a technology and AI-led growth model (AI-powered product development, more autonomous supply chain) at conferences — this signals a strategic shift toward efficiency and new product cadence that could improve margins over time. Read More.
• Positive Sentiment: Recent company results show an EPS beat and FY2026 EPS guidance in line with expectations, plus continued dividend support — fundamentals that underpin the long-term income profile and valuation resilience. Read More.
• Neutral Sentiment: Brand and product marketing activity continues (example: a new Mr. Clean product/marketing push) — helpful for brand momentum but unlikely to move the stock sharply near-term. Read More.
• Neutral Sentiment: Valuation comparisons and “trending stock” coverage (KVUE vs PG, Zacks pieces) are circulating — useful context for reallocations within staples but not direct catalysts. Read More.
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco disclosed a sale of 5,549 shares (marked reduction in her personal holding). Such large insider sales can spook shorter-term investors and are being cited in headlines as a reason for intraday weakness. Read More.

Insiders Place Their Bets

In other news, CEO Gary A. Coombe sold 36,093 shares of the firm's stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $162.33, for a total transaction of $5,858,976.69. Following the completion of the sale, the chief executive officer owned 34,994 shares of the company's stock, valued at $5,680,576.02. This trade represents a 50.77% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, insider Moses Victor Javier Aguilar sold 15,169 shares of the business's stock in a transaction on Friday, February 13th. The shares were sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the transaction, the insider owned 44,735 shares in the company, valued at $7,259,595.80. The trade was a 25.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 348,618 shares of company stock valued at $55,462,643 in the last 90 days. Company insiders own 0.20% of the company's stock.

Procter & Gamble Trading Down 0.9%

NYSE:PG opened at $158.29 on Thursday. Procter & Gamble Company has a 52 week low of $137.62 and a 52 week high of $179.99. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. The firm's fifty day moving average is $151.98 and its 200-day moving average is $151.21. The firm has a market cap of $367.87 billion, a P/E ratio of 23.45, a P/E/G ratio of 5.34 and a beta of 0.37.

Procter & Gamble (NYSE:PG - Get Free Report) last released its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. During the same quarter in the previous year, the business earned $1.88 earnings per share. Procter & Gamble's revenue for the quarter was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Equities analysts expect that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, January 23rd were paid a dividend of $1.0568 per share. The ex-dividend date of this dividend was Friday, January 23rd. This represents a $4.23 annualized dividend and a yield of 2.7%. Procter & Gamble's dividend payout ratio (DPR) is currently 62.67%.

Wall Street Analysts Forecast Growth

PG has been the subject of a number of recent research reports. Jefferies Financial Group raised Procter & Gamble from a "hold" rating to a "buy" rating and upped their target price for the stock from $156.00 to $179.00 in a report on Tuesday, December 16th. Rothschild & Co Redburn upped their price objective on Procter & Gamble from $155.00 to $157.00 and gave the company a "neutral" rating in a research note on Friday, January 23rd. JPMorgan Chase & Co. upgraded shares of Procter & Gamble from a "neutral" rating to an "overweight" rating and raised their price objective for the company from $157.00 to $165.00 in a report on Friday, January 23rd. BNP Paribas Exane reduced their target price on shares of Procter & Gamble from $172.00 to $164.00 and set an "outperform" rating on the stock in a report on Friday, January 16th. Finally, Barclays set a $155.00 price target on shares of Procter & Gamble in a research note on Friday, January 16th. Fourteen analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and an average price target of $168.33.

Procter & Gamble Profile

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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