Cetera Investment Advisers Sells 28,064 Shares of Harley-Davidson, Inc. $HOG

Key Points

• Cetera Investment Advisers has reduced its position in Harley-Davidson, Inc. by 50.1%, now holding 27,922 shares worth $705,000.
• Several other large investors have increased their stakes in Harley-Davidson, with Brickwood Asset Management purchasing a new stake valued at $27.8 million.
• Harley-Davidson reported earnings per share of $0.88 for the last quarter, falling short of analysts’ expectations, while its quarterly revenue was down 19.3% year-over-year.

Cetera Investment Advisers lowered its position in shares of Harley-Davidson, Inc. (NYSE:HOG - Free Report) by 50.1% during the 1st quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 27,922 shares of the company's stock after selling 28,064 shares during the quarter. Cetera Investment Advisers' holdings in Harley-Davidson were worth $705,000 at the end of the most recent quarter.

Several other large investors have also recently added to or reduced their stakes in the company. Versant Capital Management Inc lifted its holdings in shares of Harley-Davidson by 3,514.8% in the first quarter. Versant Capital Management Inc now owns 976 shares of the company's stock valued at $25,000 after buying an additional 949 shares during the period. CX Institutional acquired a new position in shares of Harley-Davidson in the first quarter worth about $28,000. Financial Harvest LLC purchased a new position in shares of Harley-Davidson in the first quarter worth approximately $30,000. UMB Bank n.a. grew its position in Harley-Davidson by 153.6% during the 1st quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock worth $33,000 after purchasing an additional 791 shares in the last quarter. Finally, Bessemer Group Inc. lifted its holdings in shares of Harley-Davidson by 237.9% in the fourth quarter. Bessemer Group Inc. now owns 1,301 shares of the company's stock valued at $39,000 after purchasing an additional 916 shares in the last quarter. 85.10% of the stock is currently owned by institutional investors.

Analyst Upgrades and Downgrades

A number of research analysts recently commented on the stock. Robert W. Baird boosted their price objective on shares of Harley-Davidson from $26.00 to $28.00 and gave the company a "neutral" rating in a research report on Wednesday, May 14th. Citigroup raised their price target on shares of Harley-Davidson from $24.00 to $27.00 and gave the company a "neutral" rating in a report on Monday, June 16th. Finally, UBS Group reduced their price objective on shares of Harley-Davidson from $28.00 to $27.00 and set a "neutral" rating for the company in a research note on Tuesday, July 8th. Six research analysts have rated the stock with a hold rating, one has given a buy rating and one has given a strong buy rating to the stock. According to data from MarketBeat, Harley-Davidson presently has a consensus rating of "Hold" and a consensus price target of $29.83.

Insider Activity at Harley-Davidson

In other news, Director Rafeh Masood purchased 2,068 shares of Harley-Davidson stock in a transaction dated Tuesday, August 5th. The shares were bought at an average cost of $24.06 per share, with a total value of $49,756.08. Following the completion of the transaction, the director directly owned 4,705 shares in the company, valued at $113,202.30. This trade represents a 78.42% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. 0.93% of the stock is currently owned by company insiders.

Harley-Davidson Price Performance

Shares of NYSE HOG traded up $0.59 during midday trading on Tuesday, reaching $28.27. 334,769 shares of the company traded hands, compared to its average volume of 2,231,187. The firm has a market cap of $3.44 billion, a PE ratio of 14.69, a PEG ratio of 0.44 and a beta of 1.29. Harley-Davidson, Inc. has a 12 month low of $20.45 and a 12 month high of $39.93. The company has a debt-to-equity ratio of 1.32, a quick ratio of 1.20 and a current ratio of 1.37. The stock's 50-day simple moving average is $24.53 and its 200-day simple moving average is $24.57.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its quarterly earnings results on Wednesday, July 30th. The company reported $0.88 earnings per share for the quarter, missing analysts' consensus estimates of $0.99 by ($0.11). The company had revenue of $1.31 billion during the quarter, compared to analyst estimates of $1.09 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. The business's revenue for the quarter was down 19.3% on a year-over-year basis. During the same period in the prior year, the business earned $1.63 EPS. As a group, equities analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.