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NYSE:HOG

Harley-Davidson (HOG) Stock Forecast, Price & News

$32.60
-0.07 (-0.21%)
(As of 09/22/2023 ET)
Compare
Today's Range
$32.59
$33.06
50-Day Range
$32.56
$38.72
52-Week Range
$30.85
$51.77
Volume
709,204 shs
Average Volume
1.66 million shs
Market Capitalization
$4.62 billion
P/E Ratio
6.13
Dividend Yield
2.02%
Price Target
$45.43

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.50 Rating Score
Upside/​Downside
39.4% Upside
$45.43 Price Target
Short Interest
Healthy
3.13% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.81mentions of Harley-Davidson in the last 14 days
Based on 12 Articles This Week
Insider Trading
Acquiring Shares
$49,997 Bought Last Quarter
Proj. Earnings Growth
7.64%
From $4.58 to $4.93 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.78 out of 5 stars

Auto/Tires/Trucks Sector

10th out of 89 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 4 stocks


HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Price History

HOG Stock News Headlines

The single greatest medical breakthrough of all time?
We are on the cusp of a medical breakthrough. And soon, this single breakthrough could lead to the cure of over 6,000 genetic diseases, including Alzheimer's, heart disease, and even cancer! This reminds me of Amgen, where early investors made as much as 46,751% when they released their revolutionary drug to the market.
The 3 Most Buzzworthy Stocks to Buy This Week
Harley-Davidson (NYSE:HOG) Shares Gap Down to $34.38
The single greatest medical breakthrough of all time?
We are on the cusp of a medical breakthrough. And soon, this single breakthrough could lead to the cure of over 6,000 genetic diseases, including Alzheimer's, heart disease, and even cancer! This reminds me of Amgen, where early investors made as much as 46,751% when they released their revolutionary drug to the market.
Harley-Davidson (NYSE:HOG) Trading Down 3.8% on Analyst Downgrade
Harley-Davidson (HOG): A Hidden Gem in the Market?
15 Most Bike Friendly Cities in the US
Harley-Davidson, Inc.
See More Headlines
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HOG Company Calendar

Last Earnings
7/27/2023
Ex-Dividend for 9/27 Dividend
9/11/2023
Today
9/22/2023
Dividend Payable
9/27/2023
Next Earnings (Estimated)
10/25/2023
Fiscal Year End
12/31/2023

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
6,300
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$45.43
High Stock Price Forecast
$55.00
Low Stock Price Forecast
$37.00
Forecasted Upside/Downside
+39.4%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.50
Research Coverage
8 Analysts

Profitability

Net Income
$741.41 million
Pretax Margin
16.40%

Debt

Sales & Book Value

Annual Sales
$6.03 billion
Cash Flow
$6.81 per share
Book Value
$19.88 per share

Miscellaneous

Free Float
140,837,000
Market Cap
$4.62 billion
Optionable
Optionable
Beta
1.40

Social Links

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Key Executives

  • Mr. Jochen Zeitz (Age 60)
    Chairman, Pres & CEO
    Comp: $4.92M
  • Mr. Jagdish Krishnan (Age 48)
    Chief Digital & Operations Officer
    Comp: $892.42k
  • Mr. Paul J. Krause (Age 45)
    VP, Chief Legal & Compliance Officer and Sec.
    Comp: $819.77k
  • Ms. Edel O'Sullivan (Age 43)
    Chief Commercial Officer of Harley-Davidson Motor Company
    Comp: $992.22k
  • Mr. Jonathan R. Root (Age 49)
    Chief Financial Officer
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • George Prassas
    VP of Communications & Corp. Relations
  • Theo Keetell
    VP of Marketing
  • Ms. Tori Termaat (Age 45)
    Chief HR Officer













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

8 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 4 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" HOG shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2023?

8 Wall Street research analysts have issued 1 year price targets for Harley-Davidson's shares. Their HOG share price forecasts range from $37.00 to $55.00. On average, they anticipate the company's share price to reach $45.43 in the next year. This suggests a possible upside of 39.4% from the stock's current price.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2023?

Harley-Davidson's stock was trading at $41.60 at the start of the year. Since then, HOG stock has decreased by 21.6% and is now trading at $32.60.
View the best growth stocks for 2023 here
.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a decline in short interest in August. As of August 15th, there was short interest totaling 4,460,000 shares, a decline of 10.6% from the July 31st total of 4,990,000 shares. Based on an average trading volume of 1,600,000 shares, the short-interest ratio is currently 2.8 days. Currently, 3.2% of the shares of the stock are short sold.
View Harley-Davidson's Short Interest
.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, October 25th 2023.
View our HOG earnings forecast
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) posted its earnings results on Thursday, July, 27th. The company reported $1.22 EPS for the quarter, missing analysts' consensus estimates of $1.40 by $0.18. The business had revenue of $1.45 billion for the quarter, compared to analyst estimates of $1.32 billion. Harley-Davidson had a trailing twelve-month return on equity of 26.10% and a net margin of 13.03%. The business's quarterly revenue was down 1.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.46 EPS.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Tuesday, August 29th. Shareholders of record on Tuesday, September 12th will be given a dividend of $0.165 per share on Wednesday, September 27th. This represents a $0.66 dividend on an annualized basis and a yield of 2.02%. The ex-dividend date of this dividend is Monday, September 11th.
Read our dividend analysis for HOG
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.66 per share and currently has a dividend yield of 2.01%. The company has been increasing its dividend for 3 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 12.41%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.39% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by many different retail and institutional investors. Top institutional investors include H Partners Management LLC (8.33%), BlackRock Inc. (8.07%), Beutel Goodman & Co Ltd. (5.41%), Boston Partners (4.62%), Jupiter Asset Management Ltd. (3.71%) and LSV Asset Management (3.46%). Insiders that own company stock include John A Olin, Jonathan R Root, Luke Christopher Mansfield, Mark R Kornetzke, Rafeh Masood and ZEITZ JOCHEN.
View institutional ownership trends
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $32.60.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $4.62 billion and generates $6.03 billion in revenue each year. The company earns $741.41 million in net income (profit) each year or $5.32 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 6,300 workers across the globe.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More
How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 9/22/2023 by MarketBeat.com Staff

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