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Harley-Davidson (HOG) Stock Price, News & Analysis

+0.05 (+0.14%)
(As of 05/24/2024 ET)
Today's Range
50-Day Range
52-Week Range
779,849 shs
Average Volume
1.76 million shs
Market Capitalization
$4.74 billion
P/E Ratio
Dividend Yield
Price Target

Harley-Davidson MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.71 Rating Score
31.9% Upside
$46.43 Price Target
Short Interest
5.31% of Float Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.50mentions of Harley-Davidson in the last 14 days
Based on 7 Articles This Week
Insider Trading
Proj. Earnings Growth
From $4.64 to $4.94 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.28 out of 5 stars

Auto/Tires/Trucks Sector

11th out of 77 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 3 stocks

HOG stock logo

About Harley-Davidson Stock (NYSE:HOG)

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Stock Price History

HOG Stock News Headlines

With a new War Rig and a fleet of motorbikes, 'Furiosa' restarts the motorized mayhem of 'Mad Max'
Returning to the world of “Mad Max” meant resurrecting the motorized army of “Fury Road,” getting it back into running condition and building an entire new fleet of gas-guzzling, mutant machines of apocalyptic doom
Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.1725
Harley-Davidson, Inc. Declares Dividend
KeyBanc Keeps Their Hold Rating on Harley-Davidson (HOG)
See More Headlines
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Company Calendar

Ex-Dividend for 3/20 Dividend
Dividend Payable
Last Earnings
Ex-Dividend for 6/21 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Motorcycles, bicycles, & parts
Motorcycle Manufacturers
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
7 Analysts


Net Income
$706.59 million
Pretax Margin


Sales & Book Value

Annual Sales
$5.84 billion
Cash Flow
$6.92 per share
Book Value
$24.80 per share


Free Float
Market Cap
$4.74 billion

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Key Executives

  • Mr. Jochen Zeitz (Age 61)
    Chairman, President & CEO
    Comp: $5.45M
  • Mr. Jonathan R. Root (Age 50)
    Chief Financial Officer
    Comp: $804.15k
  • Mr. Jagdish Krishnan (Age 49)
    Chief Digital & Operations Officer
    Comp: $901.74k
  • Mr. Paul J. Krause (Age 46)
    Chief Legal Officer, Chief Compliance Officer & Secretary
    Comp: $748.67k
  • Mr. David Viney
    VP & Treasurer
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • George Prassas
    Vice President of Communications & Corporate Relations
  • Theo Keetell
    Vice President of Marketing
  • Ms. Tori Termaat (Age 46)
    Chief Human Resources Officer

HOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

7 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 2 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" HOG shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price target for 2024?

7 brokerages have issued 1-year price targets for Harley-Davidson's stock. Their HOG share price targets range from $37.00 to $55.00. On average, they anticipate the company's share price to reach $46.43 in the next twelve months. This suggests a possible upside of 31.9% from the stock's current price.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2024?

Harley-Davidson's stock was trading at $36.84 at the beginning of the year. Since then, HOG stock has decreased by 4.4% and is now trading at $35.21.
View the best growth stocks for 2024 here

Are investors shorting Harley-Davidson?

Harley-Davidson saw a decrease in short interest in April. As of April 15th, there was short interest totaling 6,880,000 shares, a decrease of 8.0% from the March 31st total of 7,480,000 shares. Based on an average daily volume of 1,760,000 shares, the days-to-cover ratio is presently 3.9 days. Approximately 5.1% of the company's stock are sold short.
View Harley-Davidson's Short Interest

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, July 25th 2024.
View our HOG earnings forecast

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) released its earnings results on Thursday, April, 25th. The company reported $1.72 earnings per share for the quarter, beating analysts' consensus estimates of $1.48 by $0.24. The company earned $1.48 billion during the quarter, compared to analyst estimates of $1.42 billion. Harley-Davidson had a net margin of 11.03% and a trailing twelve-month return on equity of 19.48%.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Friday, May 17th. Shareholders of record on Wednesday, June 5th will be paid a dividend of $0.1725 per share on Friday, June 21st. This represents a $0.69 dividend on an annualized basis and a dividend yield of 1.96%. The ex-dividend date of this dividend is Wednesday, June 5th.
Read our dividend analysis for HOG

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.69 per share and currently has a dividend yield of 1.96%. The company has been increasing its dividend for 4 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 15.33%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.97% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What ETFs hold Harley-Davidson's stock?
How will Harley-Davidson's stock buyback program work?

Harley-Davidson declared that its Board of Directors has initiated a share repurchase plan on Wednesday, September 6th 2023, which authorizes the company to buyback 10,000,000 outstanding shares, according to EventVestor. This buyback authorization authorizes the company to purchase shares of its stock through open market purchases. Shares buyback plans are often a sign that the company's board of directors believes its stock is undervalued.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of institutional and retail investors. Top institutional investors include Vanguard Group Inc. (9.98%), Jupiter Asset Management Ltd. (3.81%), LSV Asset Management (3.62%), Kiltearn Partners LLP (0.47%), Raymond James & Associates (0.44%) and Principal Financial Group Inc. (0.35%). Insiders that own company stock include Jonathan R Root, Mark R Kornetzke, Rafeh Masood and ZEITZ JOCHEN.
View institutional ownership trends

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
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This page (NYSE:HOG) was last updated on 5/26/2024 by Staff

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