Harley-Davidson Company Profile (NYSE:HOG)

About Harley-Davidson

Harley-Davidson logoHarley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. The Company offers its products to retail customers through a network of independent dealers. The Company operates across the world, including the Americas, Europe/Middle East/Africa (EMEA) and Asia-Pacific. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance, and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS conducts business in the United States and Canada.

Industry, Sector and Symbol:
  • Sector: Auto/Tires/Trucks
  • Industry: Recreational Vehicles
  • Sub-Industry: Motorcycle Manufacturers
  • Exchange: NYSE
  • Symbol: HOG
  • CUSIP: 41282210
Key Metrics:
  • Previous Close: $51.69
  • 50 Day Moving Average: $52.74
  • 200 Day Moving Average: $48.78
  • 52-Week Range: $36.36 - $57.33
  • Trailing P/E Ratio: 13.81
  • Foreward P/E Ratio: 12.56
  • P/E Growth: 1.38
  • Market Cap: $9.37B
  • Outstanding Shares: 180,587,000
  • Beta: 1.09
  • Net Margins: 13.23%
  • Return on Equity: 34.33%
  • Return on Assets: 6.87%
  • Debt-to-Equity Ratio: 2.63%
  • Current Ratio: 1.73%
  • Quick Ratio: 1.59%
Additional Links:
Companies Related to Harley-Davidson:

Analyst Ratings

Consensus Ratings for Harley-Davidson (NYSE:HOG) (?)
Ratings Breakdown: 5 Sell Ratings, 12 Hold Ratings, 4 Buy Ratings
Consensus Rating:Hold (Score: 1.95)
Consensus Price Target: $51.29 (1.62% downside)

Analysts' Ratings History for Harley-Davidson (NYSE:HOG)
DateFirmActionRatingPrice TargetDetails
9/17/2016WedbushReiterated RatingHoldView Rating Details
9/9/2016BMO Capital MarketsReiterated RatingOutperform$66.00View Rating Details
9/8/2016Sanford C. BernsteinInitiated CoverageOutperform$64.00View Rating Details
8/29/2016Longbow ResearchDowngradeNeutral -> Underperform$52.57 -> $40.00View Rating Details
8/29/2016Citigroup Inc.Boost Price TargetBuy$51.00 -> $62.00View Rating Details
8/14/2016UBS AGReiterated RatingNeutral$55.00View Rating Details
8/3/2016Goldman Sachs Group Inc.Reiterated RatingNeutral$47.00View Rating Details
8/1/2016ArgusReiterated RatingHoldView Rating Details
7/29/2016Barclays PLCDowngradeEqual Weight -> Underperform$49.00 -> $45.00View Rating Details
7/29/2016Wells Fargo & Co.DowngradeOutperform -> Market PerformView Rating Details
7/29/2016RBC Capital MarketsReiterated RatingSector Perform -> Underperform$43.00View Rating Details
7/29/2016Royal Bank Of CanadaDowngradeSector Perform -> Underperform$43.00View Rating Details
7/15/2016Stifel NicolausDowngradeBuy -> HoldView Rating Details
7/5/2016Robert W. BairdDowngradeOutperform -> Neutral$54.00View Rating Details
5/16/2016Sterne Agee CRTReiterated RatingNeutralView Rating Details
4/25/2016Morgan StanleyReiterated RatingOverweight$54.00View Rating Details
4/20/2016Deutsche Bank AGBoost Price TargetHold$44.00 -> $47.00View Rating Details
4/6/2016William BlairDowngradeOutperform -> Market PerformView Rating Details
3/30/2016WunderlichBoost Price TargetHold$44.00 -> $52.00View Rating Details
1/11/2016Raymond James Financial Inc.DowngradeMarket Perform -> UnderperformView Rating Details
10/21/2015JPMorgan Chase & Co.DowngradeOverweight -> Neutral$50.00View Rating Details
7/8/2015DA DavidsonDowngradeOutperform -> Sector PerformView Rating Details
6/11/2015WeedenDowngradeNeutral$74.00 -> $57.00View Rating Details
2/3/2015S&P Equity ResearchReiterated RatingHoldView Rating Details
(Data available from 9/27/2014 forward)


Earnings History for Harley-Davidson (NYSE:HOG)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
10/18/2016ListenView Earnings Details
7/28/2016Q216$1.54$1.55$1.67 billion$1.86 billionViewListenView Earnings Details
4/19/2016Q116$1.30$1.36$1.50 billion$1.75 billionViewListenView Earnings Details
1/28/2016Q415$0.19$0.22$1.03 billion$1.18 billionViewListenView Earnings Details
10/20/2015Q315$0.78$0.69$1.21 billion$1.32 billionViewListenView Earnings Details
7/21/2015Q215$1.39$1.44$1.68 billion$1.65 billionViewListenView Earnings Details
4/21/2015Q115$1.24$1.27$1.67 billionViewListenView Earnings Details
1/29/2015Q414$0.34$0.35$1.06 billion$1.20 billionViewListenView Earnings Details
10/21/2014Q314$0.60$0.69$1.14 billion$1.30 billionViewListenView Earnings Details
7/22/2014Q214$1.46$1.62$1.84 billion$1.83 billionViewListenView Earnings Details
4/22/2014Q114$1.08$1.21$1.53 billion$1.57 billionViewListenView Earnings Details
1/30/2014Q413$0.34$0.34$1.04 billion$1.03 billionViewListenView Earnings Details
10/22/2013Q313$0.73$0.73$1.17 billion$1.34 billionViewListenView Earnings Details
7/25/2013Q2 2013$1.18$1.21$1.63 billion$1.79 billionViewListenView Earnings Details
4/25/2013Q1 2013$0.99$0.99$1.46 billion$1.57 billionViewListenView Earnings Details
1/29/2013Q4 2012$0.32$0.31$976.88 million$1.17 millionViewListenView Earnings Details
10/23/2012$0.58$0.59ViewN/AView Earnings Details
8/1/2012$1.05$1.07ViewN/AView Earnings Details
4/25/2012$0.72$0.74ViewN/AView Earnings Details
1/24/2012$0.23$0.24ViewN/AView Earnings Details
10/18/2011$0.76$0.78ViewN/AView Earnings Details
7/19/2011$0.71$0.81ViewN/AView Earnings Details
4/19/2011$0.53$0.51ViewN/AView Earnings Details
1/25/2011($0.30)($0.18)ViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for Harley-Davidson (NYSE:HOG)
Current Year EPS Consensus Estimate: $3.87 EPS
Next Year EPS Consensus Estimate: $4.15 EPS
QuarterNumber of EstimatesLow EstimateHigh EstimateAverage Estimate
Q1 20162$1.17$1.29$1.23
Q2 20163$1.47$1.57$1.52
Q3 20163$0.60$0.66$0.63
Q4 20163$0.26$0.36$0.30
Q1 20171$1.41$1.41$1.41
Q2 20171$1.65$1.65$1.65
Q3 20171$0.78$0.78$0.78
Q4 20171$0.36$0.36$0.36
(Data provided by Zacks Investment Research)


Current Dividend Information for Harley-Davidson (NYSE:HOG)
Annual Dividend:$1.40
Dividend Yield:2.69%
Dividend Growth:14.50% (3 Year Average)
Payout Ratio:36.65% (Based on Trailing 12 Months of Earnings)
36.18% (Based on Current Year Consensus EPS Estimate)
33.73% (Based on Next Year Consensus EPS Estimate)
Track Record:5 Years of Consecutive Dividend Growth

Dividend History for Harley-Davidson (NYSE:HOG)
AnnouncedPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
(Data available from 1/1/2013 forward)

Insider Trades

Insider Trading History for Harley-Davidson (NYSE:HOG)
Insider Ownership Percentage: 0.99%
Institutional Ownership Percentage: 94.90%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
8/19/2016Paul J. JonesVPSell2,517$54.03$135,993.51View SEC Filing  
8/5/2016Lawrence G HundInsiderSell12,537$53.23$667,344.51View SEC Filing  
5/10/2016Michelle KumbierSVPSell26,667$46.25$1,233,348.75View SEC Filing  
4/22/2016Tonit M. CalawayVPSell2,227$48.97$109,056.19View SEC Filing  
4/20/2016Michelle KumbierSVPSell2,032$46.45$94,386.40View SEC Filing  
2/1/2016Lawrence G. HundinsiderSell1,554$40.12$62,346.48View SEC Filing  
8/17/2015Mark Hans RicherSVPSell10,000$59.32$593,200.00View SEC Filing  
8/14/2015George H ConradesDirectorSell3,873$59.42$230,133.66View SEC Filing  
2/26/2015Tonit M CalawayVPSell7,809$63.68$497,277.12View SEC Filing  
2/23/2015George H ConradesDirectorSell20,000$62.31$1,246,200.00View SEC Filing  
2/10/2015Keith E WandellCEOSell12,621$63.62$802,948.02View SEC Filing  
2/9/2015Paul J JonesVPSell9,142$64.27$587,556.34View SEC Filing  
2/6/2015George H ConradesDirectorSell19,700$64.08$1,262,376.00View SEC Filing  
2/5/2015Keith E WandellCEOSell69,545$63.06$4,385,507.70View SEC Filing  
2/5/2015Lawrence G HundInsiderSell21,812$63.41$1,383,098.92View SEC Filing  
2/5/2015Tonit M CalawayVPSell2,299$63.44$145,848.56View SEC Filing  
11/25/2014John P BakerInsiderSell2,271$69.44$157,698.24View SEC Filing  
11/24/2014Keith E WandellCEOSell50,000$69.32$3,466,000.00View SEC Filing  
11/18/2014Joanne M BischmannVPSell9,939$68.80$683,803.20View SEC Filing  
11/18/2014Lawrence G HundInsiderSell24,870$68.63$1,706,828.10View SEC Filing  
10/27/2014Paul J JonesVPSell3,163$63.45$200,692.35View SEC Filing  
5/12/2014Joanne BischmannVPSell5,000$73.30$366,500.00View SEC Filing  
5/6/2014John OlinCFOSell25,374$72.76$1,846,212.24View SEC Filing  
5/5/2014Joanne BischmannVPSell11,152$72.99$813,984.48View SEC Filing  
4/29/2014Joanne BischmannVPSell5,000$73.46$367,300.00View SEC Filing  
4/29/2014Keith WandellCEOSell45,308$73.45$3,327,872.60View SEC Filing  
2/28/2014Joanne BischmannVPSell3,476$66.26$230,319.76View SEC Filing  
2/21/2014Lawrence HundInsiderSell5,534$64.33$356,002.22View SEC Filing  
2/14/2014Tonit CalawayVPSell3,026$64.46$195,055.96View SEC Filing  
2/7/2014Paul JonesVPSell30,000$64.87$1,946,100.00View SEC Filing  
10/24/2013Matthew S LevatichCOOSell8,883$64.10$569,400.30View SEC Filing  
8/27/2013Paul JonesVPSell2,562$59.05$151,286.10View SEC Filing  
8/26/2013Joanne BischmannVPSell17,457$60.15$1,050,038.55View SEC Filing  
8/26/2013Lawrence HundInsiderSell14,000$60.00$840,000.00View SEC Filing  
8/13/2013Keith WandellCEOSell77,102$58.82$4,535,139.64View SEC Filing  
8/9/2013John OlinCFOSell11,104$59.00$655,136.00View SEC Filing  
(Data available from 1/1/2013 forward)


Latest Headlines for Harley-Davidson (NYSE:HOG)
marketrealist.com logoHarley-Davidson Rose Again on Rumors (NYSE:HOG)
marketrealist.com - September 27 at 10:04 AM
investopedia.com logoMaybe a Buyout Would Be Best for Harley-Davidson (NYSE:HOG)
www.investopedia.com - September 23 at 5:08 PM
fool.com logoThis Matters More to Investors Than Whether Harley-Davidson Inc Gets Acquired (NYSE:HOG)
www.fool.com - September 23 at 10:27 AM
reuters.com logoHarley-Davidson shares up after buyout speculation (NYSE:HOG)
www.reuters.com - September 22 at 5:30 PM
schaeffersresearch.com logoHarley-Davidson Inc (HOG) Buyout Buzz Sparks a Barrage of Options Bets - Schaeffers Research (blog) (NYSE:HOG)
www.schaeffersresearch.com - September 21 at 3:42 PM
capitalcube.com logoHarley-Davidson, Inc. – Value Analysis (NYSE:HOG) : September 21, 2016 (NYSE:HOG)
www.capitalcube.com - September 21 at 3:42 PM
thestreet.com logoHarley-Davidson (HOG) Stock Sharply Higher Amid Takeover Speculation (NYSE:HOG)
www.thestreet.com - September 21 at 3:42 PM
finance.yahoo.com logoHarley-Davidson shares pare gains after comment on buyout speculation (NYSE:HOG)
finance.yahoo.com - September 21 at 3:42 PM
thestreet.com logoHarley-Davidson Shares Riding on Pure Takeover Buzz (NYSE:HOG)
realmoney.thestreet.com - September 21 at 3:42 PM
feeds.reuters.com logoUPDATE 1-Harley-Davidson shares pare gains after comment on buyout speculation (NYSE:HOG)
feeds.reuters.com - September 21 at 2:34 PM
forbes.com logoNotable Wednesday Option Activity: HOG, DIS, ISRG (NYSE:HOG)
www.forbes.com - September 21 at 1:49 PM
seekingalpha.com logoTakeover talk lifts Harley-Davidson again (NYSE:HOG)
seekingalpha.com - September 21 at 12:46 PM
capitalcube.com logoHarley-Davidson, Inc. breached its 50 day moving average in a Bullish Manner : HOG-US : September 20, 2016 (NYSE:HOG)
www.capitalcube.com - September 20 at 10:35 AM
www.publicnow.com - September 19 at 5:32 PM
News IconAnalysts Valuations For Two Stocks: Corrections Corp Of America ... - The Voice Registrar (NYSE:HOG)
voiceregistrar.com - September 16 at 5:19 PM
News IconCG Stocks Zone! Harley-Davidson Inc (HOG), Kraft Heinz Co (NASDAQ:KHC) - share market updates (press release) (NYSE:HOG)
sharemarketupdates.com - September 16 at 5:19 PM
feeds.benzinga.com logoLighter Inventory At Harley-Davidson May Make For A 'Smoother Ride' For Sales (NYSE:HOG)
feeds.benzinga.com - September 15 at 5:34 PM
News IconCops: Teacher left gun in bathroom, elementary kids found it (NYSE:HOG)
istreetresearch.com - September 15 at 8:35 AM
marketrealist.com logoBaird Reduced Polaris Industries’ Price Target to $84 per Share (NYSE:HOG)
marketrealist.com - September 14 at 5:34 PM
News IconShort Information Review for: Harley-Davidson, Inc. (NYSE:HOG) - Post News (NYSE:HOG)
www.kentuckypostnews.com - September 14 at 9:42 AM
forbes.com logoHarley-Davidson: Tough Times Ahead In The Domestic Market (NYSE:HOG)
www.forbes.com - September 13 at 9:30 AM
News IconHarley-Davidson Inc. (NYSE: HOG) Outperform Rating Reiterated at BMO Capital Markets - BNB Daily (blog) (NYSE:HOG)
www.baseball-news-blog.com - September 12 at 10:11 AM
finance.yahoo.com logo4 Stocks, 4 trades: HOG, RH & more (NYSE:HOG)
finance.yahoo.com - September 9 at 5:16 PM
thestreet.com logoBearish Call on Harley Davidson (HOG) After Bernstein Initiation (NYSE:HOG)
www.thestreet.com - September 9 at 5:16 PM
fool.com logoHarley-Davidson Inc.'s Latest Signal That More Pain Is Coming: Layoffs (NYSE:HOG)
www.fool.com - September 8 at 8:58 AM
News IconHarley and the Davidsons' Review: Miniseries Tells Saga of Classic American Brand (NYSE:HOG)
magseriesusa.net - September 7 at 5:36 PM
investopedia.com logoHarley and the Davidsons—and Millennials (HOG) (NYSE:HOG)
www.investopedia.com - September 7 at 5:36 PM
forbes.com logoEx-Dividend Reminder: Harley-Davidson, Dr Pepper Snapple Group and Best Buy (NYSE:HOG)
www.forbes.com - September 7 at 10:42 AM
News IconShort Data Recap for: Harley-Davidson, Inc. (NYSE:HOG) - Post News (NYSE:HOG)
www.kentuckypostnews.com - September 7 at 8:54 AM
News IconThe Key Numbers To Watch From Harley-Davidson, Inc. (NYSE:HOG)'s Earnings - The Voice Registrar (NYSE:HOG)
voiceregistrar.com - September 5 at 4:56 PM
News IconSmall Screen: Mini-series explores origin of Harley-Davidson Inc. (NYSE:HOG)
www.timescolonist.com - September 4 at 4:57 PM
News IconHarley plans to lay off 200 employees (NYSE:HOG)
www.crcconnection.com - September 3 at 4:59 PM
investorplace.com logoHOG Layoffs: Harley-Davidson Inc to Cut 200 Jobs Across US - Investorplace.com (NYSE:HOG)
investorplace.com - September 3 at 10:01 AM
marketrealist.com logoWhy Did Harley-Davidson Cut Jobs? (NYSE:HOG)
marketrealist.com - September 2 at 5:24 PM
News IconTuned in: Discovery revs up 'Harley' miniseries - Pittsburgh Post-Gazette (NYSE:HOG)
www.post-gazette.com - September 2 at 3:21 AM
News Icon'Harley and the Davidsons': TV Review - Hollywood Reporter (NYSE:HOG)
www.hollywoodreporter.com - September 1 at 8:01 PM
bizjournals.com logoHarley-Davidson job cuts probably will spare KC (NYSE:HOG)
www.bizjournals.com - September 1 at 5:22 PM
investopedia.com logoHarley-Davidson Continues To Slash Headcount (HOG) (NYSE:HOG)
www.investopedia.com - September 1 at 5:22 PM
sg.finance.yahoo.com logoHarley-Davidson says plans to cut about 200 jobs (NYSE:HOG)
sg.finance.yahoo.com - September 1 at 5:22 PM
usatoday.com logoHarley-Davidson plans to lay off 200 workers (NYSE:HOG)
www.usatoday.com - September 1 at 4:57 PM
investorplace.com logoHOG Layoffs: Harley-Davidson Inc to Cut 200 Jobs Across U.S. (NYSE:HOG)
investorplace.com - September 1 at 11:33 AM
forbes.com logoHarley-Davidson Settles EPA Emissions Complaint (NYSE:HOG)
www.forbes.com - September 1 at 8:25 AM
marketrealist.com logoHarley-Davidson Declares Dividend of $0.35 Per Share (NYSE:HOG)
marketrealist.com - September 1 at 8:25 AM
marketrealist.com logoLongbow Research Downgrades Harley-Davidson to ‘Underperform’ (NYSE:HOG)
marketrealist.com - August 31 at 10:15 AM
News IconHarley-Davidson Inc. (NYSE: HOG) stock downgraded at Longbow Research - BNB Daily (blog) (NYSE:HOG)
www.baseball-news-blog.com - August 30 at 5:33 PM
finance.yahoo.com logoCiti Expects Harley-Davidson's Q4 To Impress In View Of July Financing Promotions (NYSE:HOG)
finance.yahoo.com - August 30 at 5:33 PM
finance.yahoo.com - August 30 at 5:33 PM
thestreet.com logoStocks Extend Gains as Wall Street Mulls Possible Rate Hike (NYSE:HOG)
www.thestreet.com - August 29 at 5:22 PM
News IconStock Gapping Lower Before the Bell: Harley-Davidson, Inc. (NYSE:HOG) - Post News (NYSE:HOG)
www.kentuckypostnews.com - August 29 at 10:00 AM
bizjournals.com logoHarley-Davidson facility, golf course among past ideas floated for Milwaukee County Research Park (NYSE:HOG)
www.bizjournals.com - August 28 at 8:21 PM


Harley-Davidson (NYSE:HOG) Chart for Tuesday, September, 27, 2016

Last Updated on 9/27/2016 by MarketBeat.com Staff