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Harley-Davidson (HOG) Institutional Ownership

Harley-Davidson logo
$28.22 +0.59 (+2.14%)
As of 08/21/2026 03:58 PM Eastern
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Institutional Ownership Changes (13F Filings) for Harley-Davidson (NYSE:HOG)

Current
Institutional Ownership
Percentage
85.10%
Number of
Institutional Buyers
(last 12 months)
180
Total
Institutional Inflows
(last 12 months)
$1.04B
Number of
Institutional Sellers
(last 12 months)
124
Total
Institutional Outflows
(last 12 months)
$231.73M
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HOG Institutional Buying and Selling by Quarter

Harley-Davidson Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/22/2026 Syon Capital LLC16,333$400K0.0%+4.2%0.016%
8/22/2026 TD Waterhouse Canada Inc.3,687$89K0.0%-27.7%0.004%
8/21/2026 iSAM Funds UK Ltd10,000$245K0.2%N/A0.010%
8/21/2026 Nykredit A S3,603$88K0.0%N/A0.003%
8/20/2026 Two Sigma Securities LLC20,110$492K0.0%N/A0.019%
8/19/2026 UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC373,395$9.13M0.0%-8.2%0.359%
8/18/2026 Beacon Pointe Advisors LLC9,699$237K0.0%N/A0.009%
8/18/2026 Twin Lakes Capital Management LLC3,785$93K0.0%N/A0.004%
8/18/2026 Empowered Funds LLC669,269$16.37M0.1%N/A0.643%
8/18/2026Jefferies Financial Group Inc.40,546$992K0.0%N/A0.039%
8/17/2026 Capstone Investment Advisors LLC12,332$302K0.0%N/A0.012%
8/17/2026 Redwood Investment Management LLC90,891$2.22M0.2%N/A0.087%
8/17/2026 Corient Private Wealth LP27,971$684K0.0%N/A0.027%
8/17/2026 Bank of America Corp DE1,842,376$45.07M0.0%N/A1.770%
8/15/2026 Caisse de depot et placement du Quebec26,000$636K0.0%N/A0.025%
8/15/2026 Odyssean LLC21,114$516K0.1%N/A0.020%
8/15/2026 Man Group plc244,266$5.98M0.0%N/A0.235%
8/15/2026 Jupiter Topco LLC52,099$1.28M0.0%N/A0.050%
8/14/2026 PDT Partners LLC267,478$6.54M0.3%N/A0.257%
8/14/2026 Manatuck Hill Partners LLC65,000$1.59M0.5%N/A0.062%
8/14/2026 Legal & General Group Plc154,556$3.78M0.0%N/A0.149%
8/14/2026 The Manufacturers Life Insurance Company 93,935$2.30M0.0%N/A0.090%
8/14/2026 Aberdeen Wealth Management LLC1,200$29K0.0%N/A0.001%
8/14/2026 Algert Global LLC366,620$8.97M0.1%-40.1%0.352%
8/13/2026 TCM Advisors LLC30,218$739K0.1%N/A0.029%
8/13/2026 Cibc World Market Inc.16,706$409K0.0%N/A0.016%
8/13/2026 Connor Clark & Lunn Investment Management Ltd.212,781$5.21M0.0%N/A0.204%
8/13/2026 Pinnacle Holdings LLC1,468$36K0.0%N/A0.001%
8/12/2026 Commerce Bank8,188$200K0.0%N/A0.008%
8/12/2026 Northwestern Mutual Wealth Management Co.5,011$123K0.0%N/A0.005%
8/12/2026 Quantbot Technologies LP25,932$634K0.0%N/A0.025%
8/12/2026 Evolve Private Wealth LLC10,311$252K0.0%N/A0.010%
8/12/2026 Callan Family Office LLC13,848$339K0.0%N/A0.013%
8/11/2026 Donald Smith & CO. Inc.9,279,072$226.97M4.0%N/A8.916%
8/11/2026 Allworth Financial LP7,810$191K0.0%N/A0.008%
8/10/2026 Johnson Financial Group Inc.2,405$59K0.0%N/A0.002%
8/7/2026 BlackRock Inc.10,196,018$249.40M0.0%N/A9.686%
8/7/2026 Deutsche Bank AG112,908$2.76M0.0%N/A0.107%
8/6/2026 Global Retirement Partners LLC3,139$77K0.0%N/A0.003%
8/6/2026 Bank of New York Mellon Corp1,158,910$28.35M0.0%N/A1.101%
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8/6/2026 State of Wyoming38,495$942K0.1%N/A0.037%
7/10/2026 Handelsbanken Fonder AB40,823$999K0.0%-15.9%0.039%
7/8/2026 RVW Wealth LLC604,052$14.78M1.0%N/A0.574%
7/7/2026 GAMMA Investing LLC6,852$168K0.0%+47.7%0.007%
7/7/2026 CoreCap Advisors LLC6,342$155K0.0%-10.2%0.006%
7/2/2026 Versant Capital Management Inc1,629$40K0.0%+858.2%0.002%
7/2/2026 Hilltop National Bank3,278$80K0.0%+86.8%0.003%
6/18/2026 Pacer Advisors Inc.937,836$18.96M0.0%+6,537.2%0.891%
6/16/2026 Empowered Funds LLC465,085$9.40M0.1%+303.4%0.442%
5/19/2026 Bank of America Corp DE1,735,378$35.09M0.0%+456.7%1.649%
5/19/2026 Kentucky Retirement Systems18,255$369K0.0%N/A0.017%
5/18/2026 Amundi37,140$751K0.0%+119.8%0.035%
5/18/2026California State Teachers Retirement System123,757$2.50M0.0%+15.8%0.118%
5/18/2026 Royal Bank of Canada229,216$4.64M0.0%+0.8%0.218%
5/18/2026 Empowered Funds LLC465,085$9.40M0.1%+303.4%0.442%
5/16/2026 The Manufacturers Life Insurance Company78,976$1.60M0.0%-1.5%0.075%
5/16/2026 Quantinno Capital Management LP433,999$8.78M0.0%+77.0%0.412%
5/16/2026 SummitTX Capital L.P.143,812$2.91M0.1%-16.5%0.137%
5/15/2026 TCM Advisors LLC31,318$633K0.0%+19.5%0.030%
5/14/2026 Public Employees Retirement System of Ohio32,438$656K0.0%-1.6%0.031%
5/14/2026 Caxton Associates LLP47,312$957K0.0%N/A0.045%
5/14/2026 Sei Investments Co.228,009$4.61M0.0%+100.8%0.217%
5/14/2026 Lido Advisors LLC11,029$223K0.0%N/A0.010%
5/14/2026 State of Wyoming12,124$245K0.0%+11.6%0.012%
5/13/2026 Cetera Investment Advisers21,048$426K0.0%-2.7%0.020%
5/13/2026 Aegis Financial Corp1,369,000$27.68M4.7%N/A1.300%
5/13/2026 First Trust Advisors LP645,934$13.06M0.0%+115.3%0.614%
5/8/2026 PNC Financial Services Group Inc.11,983$242K0.0%-6.5%0.011%
5/7/2026 Dimensional Fund Advisors LP5,844,941$118.18M0.0%-11.5%5.358%
5/7/2026 Swiss National Bank222,100$4.49M0.0%-2.5%0.204%
5/6/2026 Gallacher Capital Management LLC23,091$467K0.2%N/A0.021%
5/6/2026 Bessemer Group Inc.2,937$59K0.0%+1,758.9%0.003%
5/5/2026 Bank of New York Mellon Corp2,110,552$42.68M0.0%+8.4%1.935%
5/5/2026 Robinson Value Management Ltd.158,986$3.22M1.8%N/A0.146%
5/4/2026 Calamos Wealth Management LLC15,948$322K0.0%N/A0.015%
5/4/2026 Calamos Advisors LLC15,948$322K0.0%N/A0.015%
5/4/2026 State of Michigan Retirement System28,461$575K0.0%+1.8%0.026%
5/4/2026 Principal Financial Group Inc.263,734$5.33M0.0%+3.9%0.242%
5/4/2026 Chicago Partners Investment Group LLC10,016$203K0.0%N/A0.009%
5/1/2026 Fifth Third Bancorp29,797$603K0.0%+1,589.2%0.027%
4/30/2026 Hsbc Holdings PLC33,644$678K0.0%-24.7%0.031%
4/30/2026 Money Concepts Capital Corp112,833$2.28M0.1%+75.5%0.103%
4/30/2026 Oregon Public Employees Retirement Fund24,251$490K0.0%+2.5%0.022%
4/27/2026 New York State Teachers Retirement System84,144$1.70M0.0%-22.8%0.077%
4/27/2026 Leonteq Securities AG13,494$273K0.0%-14.0%0.012%
4/24/2026 CHICAGO TRUST Co NA10,978$222K0.0%N/A0.010%
4/22/2026 Sterling Capital Management LLC3,812$77K0.0%-41.2%0.003%
4/21/2026 Louisiana State Employees Retirement System34,300$694K0.0%N/A0.031%
4/16/2026 SG Americas Securities LLC128,044$2.59M0.0%-88.3%0.117%
3/20/2026 Hsbc Holdings PLC44,665$920K0.0%+96.5%0.040%
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3/9/2026 EMC Capital Management4,757$97K0.0%-15.0%0.004%
2/24/2026 Pacer Advisors Inc.14,130$290K0.0%-98.7%0.012%
2/23/2026 Virtu Financial LLC10,366$212K0.0%N/A0.009%
2/19/2026 Invesco Ltd.703,826$14.42M0.0%+52.1%0.596%
2/18/2026 State of Tennessee Department of Treasury39,038$773K0.0%-4.1%0.033%
2/18/2026 Empowered Funds LLC115,288$2.36M0.0%+659.0%0.098%
2/18/2026 XTX Topco Ltd170,831$3.50M0.1%N/A0.145%
2/18/2026 Voloridge Investment Management LLC1,161,724$23.80M0.1%+48.9%0.983%
2/18/2026 SummitTX Capital L.P.172,300$3.53M0.1%N/A0.146%
2/18/2026 Oxford Asset Management LLP23,938$490K0.2%N/A0.020%


HOG Institutional Ownership - Frequently Asked Questions

During the previous two years, 360 institutional investors and hedge funds held shares of Harley-Davidson. The most heavily invested institutionals were BlackRock Inc. ($249.40M), Vanguard Group Inc. ($234.54M), FMR LLC ($231.55M), Donald Smith & CO. Inc. ($226.97M), Beutel Goodman & Co Ltd. ($173.42M), Dimensional Fund Advisors LP ($118.18M), and Boston Partners ($112.18M).Learn more on Harley-Davidson's institutional investors.

85.10% of Harley-Davidson's stock is owned by institutional investors. Learn more on HOG's institutional investor holdings.

Of the 298 institutional investors that purchased Harley-Davidson's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Donald Smith & CO. Inc. ($16.89M), BlackRock Inc. ($10.20M), Pacer Advisors Inc. ($6.37M), Bank of America Corp DE ($3.27M), Norges Bank ($2.54M), Bank of New York Mellon Corp ($1.98M), and Empowered Funds LLC ($1.57M).

Institutional investors have bought a total of 44,575,684 shares in the last 24 months. This purchase volume represents approximately $1.04B in transactions.

Of the 124 institutional investors that sold Harley-Davidson's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Vanguard Group Inc. ($1.51M), Pacer Advisors Inc. ($1.17M), Bank of America Corp DE ($1.08M), SG Americas Securities LLC ($966.08K), Dimensional Fund Advisors LP ($761.28K), Verition Fund Management LLC ($539.76K), and AQR Capital Management LLC ($462.72K).

Institutional investors have sold a total of 10,034,541 shares in the last 24 months. This volume of shares sold represents approximately $231.73M in transactions.


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Institutional ownership data for NYSE:HOG is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 8/22/2026. New 13F filings are added each quarter as they're published.
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