S&P 500   3,970.99 (+0.56%)
DOW   32,237.53 (+0.41%)
QQQ   310.89 (+0.37%)
AAPL   160.25 (+0.83%)
MSFT   280.57 (+1.05%)
META   206.01 (+0.85%)
GOOGL   105.44 (-0.15%)
AMZN   98.13 (-0.59%)
TSLA   190.41 (-0.94%)
NVDA   267.79 (-1.52%)
NIO   9.07 (-2.16%)
BABA   86.90 (+0.44%)
AMD   97.95 (-2.32%)
T   18.61 (+0.81%)
F   11.51 (+0.79%)
MU   61.16 (-0.29%)
CGC   1.90 (-0.52%)
GE   91.37 (-0.24%)
DIS   94.08 (-1.83%)
AMC   4.47 (+0.00%)
PFE   40.39 (+0.52%)
PYPL   73.88 (+1.82%)
NFLX   328.39 (+2.50%)
S&P 500   3,970.99 (+0.56%)
DOW   32,237.53 (+0.41%)
QQQ   310.89 (+0.37%)
AAPL   160.25 (+0.83%)
MSFT   280.57 (+1.05%)
META   206.01 (+0.85%)
GOOGL   105.44 (-0.15%)
AMZN   98.13 (-0.59%)
TSLA   190.41 (-0.94%)
NVDA   267.79 (-1.52%)
NIO   9.07 (-2.16%)
BABA   86.90 (+0.44%)
AMD   97.95 (-2.32%)
T   18.61 (+0.81%)
F   11.51 (+0.79%)
MU   61.16 (-0.29%)
CGC   1.90 (-0.52%)
GE   91.37 (-0.24%)
DIS   94.08 (-1.83%)
AMC   4.47 (+0.00%)
PFE   40.39 (+0.52%)
PYPL   73.88 (+1.82%)
NFLX   328.39 (+2.50%)
S&P 500   3,970.99 (+0.56%)
DOW   32,237.53 (+0.41%)
QQQ   310.89 (+0.37%)
AAPL   160.25 (+0.83%)
MSFT   280.57 (+1.05%)
META   206.01 (+0.85%)
GOOGL   105.44 (-0.15%)
AMZN   98.13 (-0.59%)
TSLA   190.41 (-0.94%)
NVDA   267.79 (-1.52%)
NIO   9.07 (-2.16%)
BABA   86.90 (+0.44%)
AMD   97.95 (-2.32%)
T   18.61 (+0.81%)
F   11.51 (+0.79%)
MU   61.16 (-0.29%)
CGC   1.90 (-0.52%)
GE   91.37 (-0.24%)
DIS   94.08 (-1.83%)
AMC   4.47 (+0.00%)
PFE   40.39 (+0.52%)
PYPL   73.88 (+1.82%)
NFLX   328.39 (+2.50%)
S&P 500   3,970.99 (+0.56%)
DOW   32,237.53 (+0.41%)
QQQ   310.89 (+0.37%)
AAPL   160.25 (+0.83%)
MSFT   280.57 (+1.05%)
META   206.01 (+0.85%)
GOOGL   105.44 (-0.15%)
AMZN   98.13 (-0.59%)
TSLA   190.41 (-0.94%)
NVDA   267.79 (-1.52%)
NIO   9.07 (-2.16%)
BABA   86.90 (+0.44%)
AMD   97.95 (-2.32%)
T   18.61 (+0.81%)
F   11.51 (+0.79%)
MU   61.16 (-0.29%)
CGC   1.90 (-0.52%)
GE   91.37 (-0.24%)
DIS   94.08 (-1.83%)
AMC   4.47 (+0.00%)
PFE   40.39 (+0.52%)
PYPL   73.88 (+1.82%)
NFLX   328.39 (+2.50%)
NYSE:HOG

Harley-Davidson - HOG Competitors

$35.77
-0.53 (-1.46%)
(As of 03/24/2023 12:00 AM ET)
Add
Compare
Today's Range
$35.15
▼
$36.20
50-Day Range
$36.30
▼
$51.72
52-Week Range
$29.80
▼
$51.77
Volume
2.92 million shs
Average Volume
1.75 million shs
Market Capitalization
$5.23 billion
P/E Ratio
7.20
Dividend Yield
1.85%
Price Target
$49.38

HOG vs. FOXF, IAA, OSK, PII, GNTX, DOOO, DRVN, VC, ALSN, and PSNY

Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), IAA (IAA), Oshkosh (OSK), Polaris (PII), Gentex (GNTX), BRP (DOOO), Driven Brands (DRVN), Visteon (VC), Allison Transmission (ALSN), and Polestar Automotive Holding UK (PSNY). These companies are all part of the "auto/tires/trucks" sector.

Harley-Davidson vs.

Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both mid-cap auto/tires/trucks companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, community ranking, risk, valuation, earnings and dividends.

Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fox Factory$1.60 billion3.11$205.28 million$4.8424.37
Harley-Davidson$5.76 billion0.91$741.41 million$4.977.20

Fox Factory presently has a consensus target price of $128.25, suggesting a potential upside of 8.75%. Harley-Davidson has a consensus target price of $49.38, suggesting a potential upside of 38.03%. Given Harley-Davidson's higher possible upside, analysts plainly believe Harley-Davidson is more favorable than Fox Factory.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fox Factory
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Harley-Davidson
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

In the previous week, Harley-Davidson had 9 more articles in the media than Fox Factory. MarketBeat recorded 15 mentions for Harley-Davidson and 6 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.25 beat Harley-Davidson's score of 0.21 indicating that Fox Factory is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fox Factory
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Harley-Davidson
6 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Fox Factory has a beta of 1.85, indicating that its share price is 85% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500.

98.7% of Fox Factory shares are owned by institutional investors. Comparatively, 84.0% of Harley-Davidson shares are owned by institutional investors. 0.2% of Fox Factory shares are owned by insiders. Comparatively, 0.6% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Harley-Davidson received 489 more outperform votes than Fox Factory when rated by MarketBeat users. However, 67.17% of users gave Fox Factory an outperform vote while only 66.62% of users gave Harley-Davidson an outperform vote.

CompanyUnderperformOutperform
Fox FactoryOutperform Votes
399
67.17%
Underperform Votes
195
32.83%
Harley-DavidsonOutperform Votes
888
66.62%
Underperform Votes
445
33.38%

Harley-Davidson has a net margin of 13.35% compared to Fox Factory's net margin of 12.81%. Harley-Davidson's return on equity of 27.23% beat Fox Factory's return on equity.

Company Net Margins Return on Equity Return on Assets
Fox Factory 12.81% 22.55% 13.94%
Harley-Davidson 13.35% 27.23% 6.39%

Summary

Harley-Davidson beats Fox Factory on 10 of the 18 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

HOG vs. The Competition

Export to Excel
MetricHarley-DavidsonMotorcycles, bicycles, & parts IndustryAuto SectorNYSE Exchange
Market Cap$5.23B$2.26B$12.81B$14.09B
Dividend Yield1.69%1.69%2.48%3.84%
P/E Ratio7.206.4219.5222.16
Price / Sales0.914.87124.0310.38
Price / Cash5.698.818.8324.58
Price / Book1.802.216.596.79
Net Income$741.41M$225.41M$1.07B$870.97M
7 Day Performance-4.00%4.39%-0.07%0.71%
1 Month Performance-23.54%-7.71%-11.22%-7.20%
1 Year Performance-6.24%-32.76%-28.52%-15.15%

Harley-Davidson Competitors List

Export to Excel
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FOXF
Fox Factory
2.1199 of 5 stars		$115.68
-2.7%		$128.25
+10.9%		+19.0%$4.89B$1.60B23.904,400Analyst Upgrade
IAA
IAA
1.7169 of 5 stars		$39.89
-0.1%		$46.50
+16.6%		+8.0%$5.34B$2.10B18.214,914High Trading Volume
OSK
Oshkosh
3.1197 of 5 stars		$79.87
-2.9%		$102.71
+28.6%		-26.7%$5.23B$8.28B33.0015,000
PII
Polaris
1.8559 of 5 stars		$106.92
-3.3%		$113.56
+6.2%		+2.4%$6.10B$8.59B14.2616,200Analyst Report
GNTX
Gentex
2.6934 of 5 stars		$26.68
-2.1%		$30.80
+15.4%		-6.6%$6.25B$1.92B19.625,466
DOOO
BRP
2.118 of 5 stars		$80.30
+1.3%		$127.20
+58.4%		+8.0%$6.32B$6.11B11.9320,000Dividend Increase
Analyst Report
News Coverage
DRVN
Driven Brands
2.4003 of 5 stars		$27.93
-2.8%		$37.13
+32.9%		+2.9%$4.68B$2.03B111.7211,000
VC
Visteon
2.2376 of 5 stars		$153.29
-2.7%		$152.64
-0.4%		+46.5%$4.32B$3.76B35.3210,000News Coverage
ALSN
Allison Transmission
1.67 of 5 stars		$43.18
-1.8%		$45.00
+4.2%		+8.4%$3.97B$2.77B7.813,500
PSNY
Polestar Automotive Holding UK
1.5062 of 5 stars		$3.45
-3.6%		$9.67
+180.2%		-71.1%$7.31B$2.46B0.003Gap Down
This page (NYSE:HOG) was last updated on 3/24/2023 by MarketBeat.com Staff