S&P 500   5,051.41
DOW   37,798.97
QQQ   431.10
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Closing prices for crude oil, gold and other commodities
S&P 500   5,051.41
DOW   37,798.97
QQQ   431.10
ASML’s Earnings Could Bring The Stock to New Highs
Stock market today: Asian benchmarks trade mixed amid expectations for US rates to stay high
Kinder Morgan Stock Bid Up In An Oil Breakout
Undervalued UnitedHealth Group Won’t Be For Long
DocuSign and The Case for 66% Upside 
3 Computer Vision Stocks for Long-Term Gains From AI
Closing prices for crude oil, gold and other commodities
S&P 500   5,051.41
DOW   37,798.97
QQQ   431.10
ASML’s Earnings Could Bring The Stock to New Highs
Stock market today: Asian benchmarks trade mixed amid expectations for US rates to stay high
Kinder Morgan Stock Bid Up In An Oil Breakout
Undervalued UnitedHealth Group Won’t Be For Long
DocuSign and The Case for 66% Upside 
3 Computer Vision Stocks for Long-Term Gains From AI
Closing prices for crude oil, gold and other commodities
S&P 500   5,051.41
DOW   37,798.97
QQQ   431.10
ASML’s Earnings Could Bring The Stock to New Highs
Stock market today: Asian benchmarks trade mixed amid expectations for US rates to stay high
Kinder Morgan Stock Bid Up In An Oil Breakout
Undervalued UnitedHealth Group Won’t Be For Long
DocuSign and The Case for 66% Upside 
3 Computer Vision Stocks for Long-Term Gains From AI
Closing prices for crude oil, gold and other commodities

Harley-Davidson (HOG) Competitors

$38.81
-0.29 (-0.74%)
(As of 04/16/2024 ET)

HOG vs. FOXF, DOOO, LCID, PII, XPEV, MOD, ALSN, GT, NIO, and BWA

Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), BRP (DOOO), Lucid Group (LCID), Polaris (PII), XPeng (XPEV), Modine Manufacturing (MOD), Allison Transmission (ALSN), Goodyear Tire & Rubber (GT), NIO (NIO), and BorgWarner (BWA). These companies are all part of the "auto/tires/trucks" sector.

Harley-Davidson vs.

Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, media sentiment, dividends, earnings, risk, community ranking, analyst recommendations, profitability and valuation.

85.1% of Harley-Davidson shares are held by institutional investors. 0.3% of Fox Factory shares are held by company insiders. Comparatively, 0.9% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fox Factory$1.46B1.20$120.85M$2.8514.68
Harley-Davidson$5.84B0.89$706.59M$4.828.05

Harley-Davidson received 494 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 66.08% of users gave Harley-Davidson an outperform vote while only 65.70% of users gave Fox Factory an outperform vote.

CompanyUnderperformOutperform
Fox FactoryOutperform Votes
406
65.70%
Underperform Votes
212
34.30%
Harley-DavidsonOutperform Votes
900
66.08%
Underperform Votes
462
33.92%

In the previous week, Harley-Davidson had 9 more articles in the media than Fox Factory. MarketBeat recorded 19 mentions for Harley-Davidson and 10 mentions for Fox Factory. Harley-Davidson's average media sentiment score of 0.06 beat Fox Factory's score of -0.02 indicating that Fox Factory is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fox Factory
1 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Harley-Davidson
4 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Harley-Davidson has a net margin of 12.11% compared to Harley-Davidson's net margin of 8.25%. Fox Factory's return on equity of 22.00% beat Harley-Davidson's return on equity.

Company Net Margins Return on Equity Return on Assets
Fox Factory8.25% 13.86% 8.89%
Harley-Davidson 12.11%22.00%5.81%

Fox Factory presently has a consensus price target of $68.20, suggesting a potential upside of 63.04%. Harley-Davidson has a consensus price target of $46.67, suggesting a potential upside of 20.24%. Given Harley-Davidson's higher probable upside, equities analysts clearly believe Fox Factory is more favorable than Harley-Davidson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fox Factory
0 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.20
Harley-Davidson
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Fox Factory has a beta of 1.64, suggesting that its share price is 64% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.43, suggesting that its share price is 43% more volatile than the S&P 500.

Summary

Harley-Davidson beats Fox Factory on 12 of the 18 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HOG vs. The Competition

MetricHarley-DavidsonMotorcycles, bicycles, & parts IndustryAuto SectorNYSE Exchange
Market Cap$5.22B$860.25M$13.96B$17.06B
Dividend Yield1.74%1.74%2.46%3.58%
P/E Ratio8.0510.6514.7924.80
Price / Sales0.896.2815.1310.04
Price / Cash5.7411.6210.4315.26
Price / Book1.661.625.944.95
Net Income$706.59M$137.05M$1.09B$965.37M
7 Day Performance-9.49%-11.29%-8.80%-5.19%
1 Month Performance-5.34%-9.22%-5.34%-2.30%
1 Year Performance4.61%-35.32%-13.03%76.33%

Harley-Davidson Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FOXF
Fox Factory
2.4876 of 5 stars
$46.99
+2.6%
$68.20
+45.1%
-62.5%$1.92B$1.46B16.494,300Short Interest ↑
DOOO
BRP
3.6082 of 5 stars
$73.80
+2.4%
$111.75
+51.4%
-8.7%$5.59B$7.68B10.5123,000
LCID
Lucid Group
2.565 of 5 stars
$2.70
+2.3%
$4.80
+77.8%
-68.6%$6.21B$595.27M-1.936,500Gap Up
PII
Polaris
4.3566 of 5 stars
$97.56
+0.0%
$104.73
+7.3%
-17.0%$5.51B$8.93B11.2118,500Upcoming Earnings
Analyst Revision
News Coverage
XPEV
XPeng
2.3285 of 5 stars
$8.07
+9.3%
$18.64
+131.0%
-27.5%$6.95B$4.32B-4.8015,829Analyst Report
Gap Down
MOD
Modine Manufacturing
2.8549 of 5 stars
$91.50
-5.8%
$97.67
+6.7%
+317.9%$4.78B$2.30B21.5811,300News Coverage
ALSN
Allison Transmission
3.7141 of 5 stars
$82.00
-0.7%
$63.88
-22.1%
+75.0%$7.18B$3.04B11.023,700Analyst Report
News Coverage
GT
Goodyear Tire & Rubber
2.7292 of 5 stars
$13.46
+2.5%
$17.16
+27.5%
+12.5%$3.82B$20.07B-5.5971,000Short Interest ↑
NIO
NIO
2.0165 of 5 stars
$4.71
+7.8%
$8.74
+85.7%
-58.0%$8.09B$7.83B-2.6926,763Analyst Report
Gap Down
BWA
BorgWarner
4.7155 of 5 stars
$35.61
+1.4%
$44.05
+23.7%
-32.0%$8.18B$14.20B13.3439,900Short Interest ↑

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This page (NYSE:HOG) was last updated on 4/16/2024 by MarketBeat.com Staff

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