HOG vs. FOXF, LVWR, ZAPP, LOBO, EZGO, BRDS, RIVN, MGA, LKQ, and XPEV
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Zapp Electric Vehicles Group (ZAPP), Lobo EV Technologies (LOBO), EZGO Technologies (EZGO), Bird Global (BRDS), Rivian Automotive (RIVN), Magna International (MGA), LKQ (LKQ), and XPeng (XPEV).
Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both mid-cap auto/tires/trucks companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, media sentiment, community ranking, profitability, risk and earnings.
In the previous week, Harley-Davidson had 21 more articles in the media than Fox Factory. MarketBeat recorded 30 mentions for Harley-Davidson and 9 mentions for Fox Factory. Harley-Davidson's average media sentiment score of 0.62 beat Fox Factory's score of 0.51 indicating that Fox Factory is being referred to more favorably in the media.
Fox Factory has a beta of 1.66, suggesting that its stock price is 66% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500.
85.1% of Harley-Davidson shares are owned by institutional investors. 0.3% of Fox Factory shares are owned by insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Fox Factory currently has a consensus price target of $47.67, suggesting a potential downside of 8.47%. Harley-Davidson has a consensus price target of $45.14, suggesting a potential upside of 22.54%. Given Fox Factory's stronger consensus rating and higher probable upside, analysts clearly believe Harley-Davidson is more favorable than Fox Factory.
Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.
Harley-Davidson has a net margin of 11.03% compared to Harley-Davidson's net margin of 5.41%. Fox Factory's return on equity of 19.48% beat Harley-Davidson's return on equity.
Harley-Davidson received 496 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 66.13% of users gave Harley-Davidson an outperform vote while only 65.28% of users gave Fox Factory an outperform vote.
Summary
Harley-Davidson beats Fox Factory on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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