HOG vs. GT, MBUU, PCAR, TSLA, BC, GM, LCII, PII, WGO, and VFS
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Goodyear Tire & Rubber (GT), Malibu Boats (MBUU), PACCAR (PCAR), Tesla (TSLA), Brunswick (BC), General Motors (GM), LCI Industries (LCII), Polaris (PII), Winnebago Industries (WGO), and VinFast Auto (VFS).
Harley-Davidson vs. Its Competitors
Harley-Davidson (NYSE:HOG) and Goodyear Tire & Rubber (NASDAQ:GT) are both mid-cap auto/tires/trucks companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.
Harley-Davidson has a net margin of 7.82% compared to Goodyear Tire & Rubber's net margin of 1.30%. Harley-Davidson's return on equity of 10.72% beat Goodyear Tire & Rubber's return on equity.
In the previous week, Harley-Davidson had 14 more articles in the media than Goodyear Tire & Rubber. MarketBeat recorded 20 mentions for Harley-Davidson and 6 mentions for Goodyear Tire & Rubber. Goodyear Tire & Rubber's average media sentiment score of 0.84 beat Harley-Davidson's score of 0.24 indicating that Goodyear Tire & Rubber is being referred to more favorably in the news media.
Harley-Davidson has higher earnings, but lower revenue than Goodyear Tire & Rubber. Harley-Davidson is trading at a lower price-to-earnings ratio than Goodyear Tire & Rubber, indicating that it is currently the more affordable of the two stocks.
Harley-Davidson presently has a consensus price target of $29.83, indicating a potential upside of 21.09%. Goodyear Tire & Rubber has a consensus price target of $14.20, indicating a potential upside of 26.90%. Given Goodyear Tire & Rubber's stronger consensus rating and higher probable upside, analysts clearly believe Goodyear Tire & Rubber is more favorable than Harley-Davidson.
Harley-Davidson has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500. Comparatively, Goodyear Tire & Rubber has a beta of 1.35, suggesting that its share price is 35% more volatile than the S&P 500.
85.1% of Harley-Davidson shares are owned by institutional investors. Comparatively, 84.2% of Goodyear Tire & Rubber shares are owned by institutional investors. 0.9% of Harley-Davidson shares are owned by insiders. Comparatively, 1.7% of Goodyear Tire & Rubber shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Summary
Goodyear Tire & Rubber beats Harley-Davidson on 9 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Harley-Davidson Competitors List
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This page (NYSE:HOG) was last updated on 7/11/2025 by MarketBeat.com Staff
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