Go Pro
→ How Elon’s Empire Ends (and how to profit) (From Chaikin Analytics) (Ad)tc pixel Free HOG Stock Alerts

Harley-Davidson (HOG) Competitors

Harley-Davidson logo
$24.57 -0.26 (-1.05%)
Closing price 03:59 PM Eastern
Extended Trading
$24.57 0.00 (0.00%)
As of 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
Compare

HOG vs. GT, PCAR, TSLA, BC, and GM

Should you buy Harley-Davidson stock or one of its competitors? Harley-Davidson's main competitors and comparable companies include Goodyear Tire & Rubber (GT), PACCAR (PCAR), Tesla (TSLA), Brunswick (BC), and General Motors (GM). Companies are selected based on similarities in market, industry, and size.

How does Harley-Davidson compare to Goodyear Tire & Rubber?

Goodyear Tire & Rubber (NASDAQ:GT) and Harley-Davidson (NYSE:HOG) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, risk, analyst recommendations, valuation, institutional ownership, profitability and media sentiment.

Harley-Davidson has a net margin of 4.78% compared to Goodyear Tire & Rubber's net margin of -14.37%. Harley-Davidson's return on equity of 6.28% beat Goodyear Tire & Rubber's return on equity.

Company Net Margins Return on Equity Return on Assets
Goodyear Tire & Rubber-14.37% -2.95% -0.50%
Harley-Davidson 4.78%6.28%2.45%

In the previous week, Goodyear Tire & Rubber and Goodyear Tire & Rubber both had 6 articles in the media. Goodyear Tire & Rubber's average media sentiment score of 0.57 beat Harley-Davidson's score of -0.13 indicating that Goodyear Tire & Rubber is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Goodyear Tire & Rubber
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Harley-Davidson
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Harley-Davidson has lower revenue, but higher earnings than Goodyear Tire & Rubber. Goodyear Tire & Rubber is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Goodyear Tire & Rubber$18.28B0.08-$1.72B-$8.83N/A
Harley-Davidson$4.47B0.58$338.74M$1.6315.16

Goodyear Tire & Rubber presently has a consensus price target of $8.06, suggesting a potential upside of 64.99%. Harley-Davidson has a consensus price target of $27.44, suggesting a potential upside of 11.04%. Given Goodyear Tire & Rubber's higher possible upside, equities research analysts clearly believe Goodyear Tire & Rubber is more favorable than Harley-Davidson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Goodyear Tire & Rubber
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Harley-Davidson
2 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.33

84.2% of Goodyear Tire & Rubber shares are held by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are held by institutional investors. 0.5% of Goodyear Tire & Rubber shares are held by company insiders. Comparatively, 1.0% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Goodyear Tire & Rubber has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Harley-Davidson has a beta of 1.3, indicating that its stock price is 30% more volatile than the broader market.

Summary

Harley-Davidson beats Goodyear Tire & Rubber on 13 of the 16 factors compared between the two stocks.

How does Harley-Davidson compare to PACCAR?

Harley-Davidson (NYSE:HOG) and PACCAR (NASDAQ:PCAR) are related companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, risk, earnings, institutional ownership, dividends, analyst recommendations, valuation and profitability.

Harley-Davidson pays an annual dividend of $0.75 per share and has a dividend yield of 3.0%. PACCAR pays an annual dividend of $1.40 per share and has a dividend yield of 1.3%. Harley-Davidson pays out 46.0% of its earnings in the form of a dividend. PACCAR pays out 29.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Harley-Davidson has raised its dividend for 5 consecutive years and PACCAR has raised its dividend for 5 consecutive years.

Harley-Davidson has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market. Comparatively, PACCAR has a beta of 0.98, suggesting that its share price is 2% less volatile than the broader market.

PACCAR has higher revenue and earnings than Harley-Davidson. Harley-Davidson is trading at a lower price-to-earnings ratio than PACCAR, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harley-Davidson$4.47B0.58$338.74M$1.6315.16
PACCAR$28.44B2.03$2.38B$4.7623.03

In the previous week, Harley-Davidson had 4 more articles in the media than PACCAR. MarketBeat recorded 6 mentions for Harley-Davidson and 2 mentions for PACCAR. PACCAR's average media sentiment score of 0.54 beat Harley-Davidson's score of -0.13 indicating that PACCAR is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harley-Davidson
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
PACCAR
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Harley-Davidson currently has a consensus price target of $27.44, suggesting a potential upside of 11.04%. PACCAR has a consensus price target of $133.91, suggesting a potential upside of 22.15%. Given PACCAR's higher probable upside, analysts plainly believe PACCAR is more favorable than Harley-Davidson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harley-Davidson
2 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.33
PACCAR
0 Sell rating(s)
11 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.21

PACCAR has a net margin of 9.00% compared to Harley-Davidson's net margin of 4.78%. PACCAR's return on equity of 12.73% beat Harley-Davidson's return on equity.

Company Net Margins Return on Equity Return on Assets
Harley-Davidson4.78% 6.28% 2.45%
PACCAR 9.00%12.73%5.69%

85.1% of Harley-Davidson shares are owned by institutional investors. Comparatively, 64.9% of PACCAR shares are owned by institutional investors. 1.0% of Harley-Davidson shares are owned by insiders. Comparatively, 2.0% of PACCAR shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

PACCAR beats Harley-Davidson on 12 of the 19 factors compared between the two stocks.

How does Harley-Davidson compare to Tesla?

Harley-Davidson (NYSE:HOG) and Tesla (NASDAQ:TSLA) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and risk.

Tesla has higher revenue and earnings than Harley-Davidson. Harley-Davidson is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harley-Davidson$4.47B0.58$338.74M$1.6315.16
Tesla$94.83B15.46$3.79B$1.08343.79

Harley-Davidson currently has a consensus price target of $27.44, suggesting a potential upside of 11.04%. Tesla has a consensus price target of $410.98, suggesting a potential upside of 10.69%. Given Harley-Davidson's higher possible upside, analysts plainly believe Harley-Davidson is more favorable than Tesla.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harley-Davidson
2 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.33
Tesla
4 Sell rating(s)
20 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.43

Harley-Davidson has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market. Comparatively, Tesla has a beta of 1.92, suggesting that its stock price is 92% more volatile than the broader market.

Harley-Davidson has a net margin of 4.78% compared to Tesla's net margin of 3.67%. Harley-Davidson's return on equity of 6.28% beat Tesla's return on equity.

Company Net Margins Return on Equity Return on Assets
Harley-Davidson4.78% 6.28% 2.45%
Tesla 3.67%3.82%2.27%

85.1% of Harley-Davidson shares are owned by institutional investors. Comparatively, 66.2% of Tesla shares are owned by institutional investors. 1.0% of Harley-Davidson shares are owned by company insiders. Comparatively, 19.9% of Tesla shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Tesla had 225 more articles in the media than Harley-Davidson. MarketBeat recorded 231 mentions for Tesla and 6 mentions for Harley-Davidson. Tesla's average media sentiment score of 0.31 beat Harley-Davidson's score of -0.13 indicating that Tesla is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harley-Davidson
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Tesla
69 Very Positive mention(s)
54 Positive mention(s)
55 Neutral mention(s)
40 Negative mention(s)
11 Very Negative mention(s)
Neutral

Summary

Tesla beats Harley-Davidson on 10 of the 16 factors compared between the two stocks.

How does Harley-Davidson compare to Brunswick?

Harley-Davidson (NYSE:HOG) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

Harley-Davidson has a net margin of 4.78% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Harley-Davidson's return on equity.

Company Net Margins Return on Equity Return on Assets
Harley-Davidson4.78% 6.28% 2.45%
Brunswick -1.53%15.28%4.60%

Harley-Davidson currently has a consensus target price of $27.44, suggesting a potential upside of 11.04%. Brunswick has a consensus target price of $88.00, suggesting a potential upside of 32.80%. Given Brunswick's stronger consensus rating and higher possible upside, analysts clearly believe Brunswick is more favorable than Harley-Davidson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harley-Davidson
2 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.33
Brunswick
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

Harley-Davidson has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.38, suggesting that its share price is 38% more volatile than the broader market.

In the previous week, Brunswick had 1 more articles in the media than Harley-Davidson. MarketBeat recorded 7 mentions for Brunswick and 6 mentions for Harley-Davidson. Brunswick's average media sentiment score of 0.76 beat Harley-Davidson's score of -0.13 indicating that Brunswick is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harley-Davidson
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brunswick
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

85.1% of Harley-Davidson shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 1.0% of Harley-Davidson shares are owned by insiders. Comparatively, 1.0% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Harley-Davidson has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harley-Davidson$4.47B0.58$338.74M$1.6315.16
Brunswick$5.36B0.80-$137.30M-$1.31N/A

Harley-Davidson pays an annual dividend of $0.75 per share and has a dividend yield of 3.0%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.7%. Harley-Davidson pays out 46.0% of its earnings in the form of a dividend. Brunswick pays out -134.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Harley-Davidson has raised its dividend for 5 consecutive years and Brunswick has raised its dividend for 13 consecutive years.

Summary

Brunswick beats Harley-Davidson on 14 of the 19 factors compared between the two stocks.

How does Harley-Davidson compare to General Motors?

Harley-Davidson (NYSE:HOG) and General Motors (NYSE:GM) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, media sentiment, analyst recommendations and profitability.

Harley-Davidson pays an annual dividend of $0.75 per share and has a dividend yield of 3.0%. General Motors pays an annual dividend of $0.72 per share and has a dividend yield of 0.9%. Harley-Davidson pays out 46.0% of its earnings in the form of a dividend. General Motors pays out 36.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Harley-Davidson has raised its dividend for 5 consecutive years and General Motors has raised its dividend for 3 consecutive years. Harley-Davidson is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Harley-Davidson has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market. Comparatively, General Motors has a beta of 1.4, suggesting that its share price is 40% more volatile than the broader market.

Harley-Davidson has a net margin of 4.78% compared to General Motors' net margin of 1.05%. General Motors' return on equity of 18.18% beat Harley-Davidson's return on equity.

Company Net Margins Return on Equity Return on Assets
Harley-Davidson4.78% 6.28% 2.45%
General Motors 1.05%18.18%4.17%

In the previous week, General Motors had 45 more articles in the media than Harley-Davidson. MarketBeat recorded 51 mentions for General Motors and 6 mentions for Harley-Davidson. General Motors' average media sentiment score of 0.21 beat Harley-Davidson's score of -0.13 indicating that General Motors is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harley-Davidson
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
General Motors
11 Very Positive mention(s)
10 Positive mention(s)
13 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Neutral

Harley-Davidson currently has a consensus price target of $27.44, suggesting a potential upside of 11.04%. General Motors has a consensus price target of $98.14, suggesting a potential upside of 24.62%. Given General Motors' stronger consensus rating and higher probable upside, analysts plainly believe General Motors is more favorable than Harley-Davidson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harley-Davidson
2 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.33
General Motors
1 Sell rating(s)
4 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.78

85.1% of Harley-Davidson shares are owned by institutional investors. Comparatively, 92.7% of General Motors shares are owned by institutional investors. 1.0% of Harley-Davidson shares are owned by insiders. Comparatively, 0.4% of General Motors shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

General Motors has higher revenue and earnings than Harley-Davidson. Harley-Davidson is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harley-Davidson$4.47B0.58$338.74M$1.6315.16
General Motors$185.02B0.37$2.70B$1.9839.77

Summary

General Motors beats Harley-Davidson on 14 of the 19 factors compared between the two stocks.

Get Harley-Davidson News Delivered to You Automatically

Sign up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

HOG vs. The Competition

Export
MetricHarley-DavidsonAutomobiles IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$2.58B$42.95B$12.21B$22.65B
Dividend Yield3.02%3.07%71.69%3.73%
P/E Ratio15.078.2742.2724.00
Price / Sales0.5728.8792.9721.41
Price / Cash4.8710.9328.2138.88
Price / Book0.872.113.954.64
Net Income$338.74M$1.24B$446.16M$1.08B
7 Day Performance-3.63%-3.82%-0.85%-1.06%
1 Month Performance-11.63%-8.36%-4.38%-5.03%
1 Year Performance-12.91%-26.42%-7.54%5.78%

Harley-Davidson Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HOG
Harley-Davidson
4.641 of 5 stars		$24.57
-1.0%		$27.44
+11.7%		-12.0%$2.58B$4.47B15.075,500
GT
Goodyear Tire & Rubber
2.7346 of 5 stars		$5.49
+9.4%		$8.26
+50.5%		-33.3%$1.58B$18.28BN/A63,000
PCAR
PACCAR
4.8145 of 5 stars		$113.90
-0.7%		$133.91
+17.6%		+12.5%$59.95B$28.44B23.9325,900
TSLA
Tesla
4.1197 of 5 stars		$378.90
+1.0%		$412.25
+8.8%		-22.9%$1.50T$94.83B350.84134,785
BC
Brunswick
4.091 of 5 stars		$66.53
+0.8%		$88.00
+32.3%		-0.1%$4.31B$5.36BN/A14,000

Related Companies and Tools

Related Companies
Top 10 Stock Comparisons

This page (NYSE:HOG) was last updated on 10/2/2026 by MarketBeat.com Staff.
From Our Partners
Elon Warns "America Will Go Bankrupt". Trump's Plan Inside.
National debt just crossed 40 trillion dollars, and Elon Musk says America is 1,000% going to go bankrupt with...
American Hartford Gold | Sponsoredtc pixel
How options let you do more with less capital
Would you rather spend $5,000 buying 100 shares of a $50 stock, or control those same 100 shares for a fractio...
Base Camp Trading | Sponsoredtc pixel
Trump's New Dollar
Porter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. doll...
Porter & Company | Sponsoredtc pixel
A major gold reset could be closer than people think
For 50 years, Washington has held 8,133 tonnes of gold on its books at a fraction of today's market price. One...
Reagan Gold Group | Sponsoredtc pixel
WATCH THIS BEFORE DECEMBER 8th!!
James Altucher says a quiet government filing could reveal Elon Musk's biggest move yet, and almost nobody has...
Paradigm Press | Sponsoredtc pixel
A new kind of civil war is coming after election day?
Across America, AI-driven backlash is fueling protests, lawsuits, and moratoria that could reshape the politic...
Stansberry Research | Sponsoredtc pixel
How Elon’s Empire Ends (and how to profit)
Marc Chaikin, the 60 year Wall Street veteran whose Chaikin Money Flow indicator sits on every Bloomberg termi...
Chaikin Analytics | Sponsoredtc pixel
They're not buying gold. They're buying this.
Bank of America raised its stake in a small gold company by 139%. Jane Street increased its position by 159%, ...
Behind the Markets | Sponsoredtc pixel