HOG vs. FOXF, IAA, OSK, PII, GNTX, DOOO, DRVN, VC, ALSN, and PSNY
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), IAA (IAA), Oshkosh (OSK), Polaris (PII), Gentex (GNTX), BRP (DOOO), Driven Brands (DRVN), Visteon (VC), Allison Transmission (ALSN), and Polestar Automotive Holding UK (PSNY). These companies are all part of the "auto/tires/trucks" sector.
Harley-Davidson vs.
Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both mid-cap auto/tires/trucks companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, community ranking, risk, valuation, earnings and dividends.
Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.
Fox Factory presently has a consensus target price of $128.25, suggesting a potential upside of 8.75%. Harley-Davidson has a consensus target price of $49.38, suggesting a potential upside of 38.03%. Given Harley-Davidson's higher possible upside, analysts plainly believe Harley-Davidson is more favorable than Fox Factory.
In the previous week, Harley-Davidson had 9 more articles in the media than Fox Factory. MarketBeat recorded 15 mentions for Harley-Davidson and 6 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.25 beat Harley-Davidson's score of 0.21 indicating that Fox Factory is being referred to more favorably in the media.
Fox Factory has a beta of 1.85, indicating that its share price is 85% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500.
98.7% of Fox Factory shares are owned by institutional investors. Comparatively, 84.0% of Harley-Davidson shares are owned by institutional investors. 0.2% of Fox Factory shares are owned by insiders. Comparatively, 0.6% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Harley-Davidson received 489 more outperform votes than Fox Factory when rated by MarketBeat users. However, 67.17% of users gave Fox Factory an outperform vote while only 66.62% of users gave Harley-Davidson an outperform vote.
Harley-Davidson has a net margin of 13.35% compared to Fox Factory's net margin of 12.81%. Harley-Davidson's return on equity of 27.23% beat Fox Factory's return on equity.
Summary
Harley-Davidson beats Fox Factory on 10 of the 18 factors compared between the two stocks.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Harley-Davidson Competitors List