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General Motors (GM) Competitors

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$82.78 +0.54 (+0.65%)
Closing price 10/9/2026 03:59 PM Eastern
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$82.80 +0.01 (+0.01%)
As of 10/9/2026 07:48 PM Eastern
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GM vs. AMZN, GOOG, GOOGL, LCID, and RIVN

Should you buy General Motors stock or one of its competitors? General Motors's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Lucid Group (LCID), and Rivian Automotive (RIVN). Companies are selected based on similarities in market, industry, and size.

How does General Motors compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and General Motors (NYSE:GM) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, dividends, analyst recommendations, profitability, earnings and valuation.

Amazon.com has a net margin of 17.44% compared to General Motors' net margin of 1.05%. General Motors' return on equity of 18.18% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
General Motors 1.05%18.18%4.17%

In the previous week, Amazon.com had 281 more articles in the media than General Motors. MarketBeat recorded 304 mentions for Amazon.com and 23 mentions for General Motors. Amazon.com's average media sentiment score of 0.88 beat General Motors' score of 0.62 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
174 Very Positive mention(s)
60 Positive mention(s)
35 Neutral mention(s)
28 Negative mention(s)
4 Very Negative mention(s)
Positive
General Motors
11 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than General Motors. Amazon.com is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.95$77.67B$12.4321.11
General Motors$185.02B0.39$2.70B$1.9841.81

Amazon.com presently has a consensus target price of $322.86, indicating a potential upside of 23.03%. General Motors has a consensus target price of $101.52, indicating a potential upside of 22.63%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than General Motors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
General Motors
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 92.7% of General Motors shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 0.4% of General Motors shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market. Comparatively, General Motors has a beta of 1.4, meaning that its share price is 40% more volatile than the broader market.

Summary

Amazon.com beats General Motors on 13 of the 17 factors compared between the two stocks.

How does General Motors compare to Alphabet?

Alphabet (NASDAQ:GOOG) and General Motors (NYSE:GM) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.

Alphabet currently has a consensus target price of $421.95, suggesting a potential upside of 21.30%. General Motors has a consensus target price of $101.52, suggesting a potential upside of 22.63%. Given General Motors' higher probable upside, analysts plainly believe General Motors is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
3 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
3.07
General Motors
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74

Alphabet has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market. Comparatively, General Motors has a beta of 1.4, suggesting that its stock price is 40% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to General Motors' net margin of 1.05%. Alphabet's return on equity of 51.32% beat General Motors' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
General Motors 1.05%18.18%4.17%

Alphabet has higher revenue and earnings than General Motors. Alphabet is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.56$132.17B$19.9117.47
General Motors$185.02B0.39$2.70B$1.9841.81

In the previous week, Alphabet had 143 more articles in the media than General Motors. MarketBeat recorded 166 mentions for Alphabet and 23 mentions for General Motors. Alphabet's average media sentiment score of 0.70 beat General Motors' score of 0.62 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
88 Very Positive mention(s)
16 Positive mention(s)
44 Neutral mention(s)
11 Negative mention(s)
6 Very Negative mention(s)
Positive
General Motors
11 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 92.7% of General Motors shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 0.4% of General Motors shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. General Motors pays an annual dividend of $0.72 per share and has a dividend yield of 0.9%. Alphabet pays out 4.4% of its earnings in the form of a dividend. General Motors pays out 36.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and General Motors has raised its dividend for 3 consecutive years. General Motors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats General Motors on 14 of the 20 factors compared between the two stocks.

How does General Motors compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and General Motors (NYSE:GM) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, risk, dividends and valuation.

In the previous week, Alphabet had 147 more articles in the media than General Motors. MarketBeat recorded 170 mentions for Alphabet and 23 mentions for General Motors. Alphabet's average media sentiment score of 0.82 beat General Motors' score of 0.62 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
103 Very Positive mention(s)
13 Positive mention(s)
40 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive
General Motors
11 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to General Motors' net margin of 1.05%. Alphabet's return on equity of 51.32% beat General Motors' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
General Motors 1.05%18.18%4.17%

Alphabet currently has a consensus price target of $425.72, indicating a potential upside of 21.06%. General Motors has a consensus price target of $101.52, indicating a potential upside of 22.63%. Given General Motors' higher probable upside, analysts clearly believe General Motors is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
5 Strong Buy rating(s)
3.02
General Motors
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74

40.0% of Alphabet shares are held by institutional investors. Comparatively, 92.7% of General Motors shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.4% of General Motors shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. General Motors pays an annual dividend of $0.72 per share and has a dividend yield of 0.9%. Alphabet pays out 4.4% of its earnings in the form of a dividend. General Motors pays out 36.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and General Motors has raised its dividend for 3 consecutive years. General Motors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than General Motors. Alphabet is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.68$132.17B$19.9117.66
General Motors$185.02B0.39$2.70B$1.9841.81

Alphabet has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market. Comparatively, General Motors has a beta of 1.4, suggesting that its share price is 40% more volatile than the broader market.

Summary

Alphabet beats General Motors on 14 of the 20 factors compared between the two stocks.

How does General Motors compare to Lucid Group?

General Motors (NYSE:GM) and Lucid Group (NASDAQ:LCID) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends.

In the previous week, Lucid Group had 9 more articles in the media than General Motors. MarketBeat recorded 32 mentions for Lucid Group and 23 mentions for General Motors. General Motors' average media sentiment score of 0.62 beat Lucid Group's score of -0.17 indicating that General Motors is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
General Motors
11 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Lucid Group
3 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
13 Negative mention(s)
2 Very Negative mention(s)
Neutral

General Motors currently has a consensus price target of $101.52, suggesting a potential upside of 22.63%. Lucid Group has a consensus price target of $9.22, suggesting a potential upside of 143.33%. Given Lucid Group's higher possible upside, analysts clearly believe Lucid Group is more favorable than General Motors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
General Motors
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74
Lucid Group
3 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.85

General Motors has a net margin of 1.05% compared to Lucid Group's net margin of -249.21%. General Motors' return on equity of 18.18% beat Lucid Group's return on equity.

Company Net Margins Return on Equity Return on Assets
General Motors1.05% 18.18% 4.17%
Lucid Group -249.21%-1,391.51%-47.61%

General Motors has a beta of 1.4, indicating that its share price is 40% more volatile than the broader market. Comparatively, Lucid Group has a beta of 1, indicating that its share price has a similar volatility profile to the broader market.

General Motors has higher revenue and earnings than Lucid Group. Lucid Group is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
General Motors$185.02B0.39$2.70B$1.9841.81
Lucid Group$1.35B1.10-$2.70B-$13.69N/A

92.7% of General Motors shares are owned by institutional investors. Comparatively, 75.2% of Lucid Group shares are owned by institutional investors. 0.4% of General Motors shares are owned by insiders. Comparatively, 60.0% of Lucid Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

General Motors beats Lucid Group on 13 of the 17 factors compared between the two stocks.

How does General Motors compare to Rivian Automotive?

Rivian Automotive (NASDAQ:RIVN) and General Motors (NYSE:GM) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Rivian Automotive has a beta of 1.62, meaning that its share price is 62% more volatile than the broader market. Comparatively, General Motors has a beta of 1.4, meaning that its share price is 40% more volatile than the broader market.

Rivian Automotive presently has a consensus target price of $19.00, indicating a potential upside of 36.10%. General Motors has a consensus target price of $101.52, indicating a potential upside of 22.63%. Given Rivian Automotive's higher probable upside, research analysts clearly believe Rivian Automotive is more favorable than General Motors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rivian Automotive
7 Sell rating(s)
9 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.18
General Motors
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74

66.3% of Rivian Automotive shares are held by institutional investors. Comparatively, 92.7% of General Motors shares are held by institutional investors. 1.5% of Rivian Automotive shares are held by insiders. Comparatively, 0.4% of General Motors shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

General Motors has a net margin of 1.05% compared to Rivian Automotive's net margin of -54.96%. General Motors' return on equity of 18.18% beat Rivian Automotive's return on equity.

Company Net Margins Return on Equity Return on Assets
Rivian Automotive-54.96% -73.90% -23.91%
General Motors 1.05%18.18%4.17%

In the previous week, Rivian Automotive had 6 more articles in the media than General Motors. MarketBeat recorded 29 mentions for Rivian Automotive and 23 mentions for General Motors. General Motors' average media sentiment score of 0.62 beat Rivian Automotive's score of 0.52 indicating that General Motors is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rivian Automotive
10 Very Positive mention(s)
6 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
General Motors
11 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

General Motors has higher revenue and earnings than Rivian Automotive. Rivian Automotive is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rivian Automotive$5.39B3.75-$3.65B-$2.58N/A
General Motors$185.02B0.39$2.70B$1.9841.81

Summary

General Motors beats Rivian Automotive on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GM vs. The Competition

MetricGeneral MotorsAutomobiles IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$72.59B$44.08B$12.59B$23.07B
Dividend Yield0.87%3.07%86.71%3.72%
P/E Ratio41.8111.3045.0728.58
Price / Sales0.3927.0088.8320.72
Price / Cash3.0611.3231.6238.93
Price / Book1.182.123.984.72
Net Income$2.70B$1.22B$444.34M$1.07B
7 Day Performance5.86%1.13%-0.03%0.35%
1 Month Performance-3.22%-5.97%-2.58%-3.40%
1 Year Performance49.55%-22.86%-4.17%9.40%

General Motors Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GM
General Motors
4.9534 of 5 stars
$82.79
+0.7%
$101.52
+22.6%
+49.6%$72.59B$185.02B41.81156,000
AMZN
Amazon.com
4.8758 of 5 stars
$251.40
0.0%
$321.63
+27.9%
+21.3%$2.71T$716.92B20.231,576,000
GOOG
Alphabet
4.5461 of 5 stars
$343.83
+1.0%
$419.93
+22.1%
+46.5%$4.21T$402.84B17.27198,933
GOOGL
Alphabet
4.864 of 5 stars
$346.47
+0.9%
$425.60
+22.8%
+48.6%$4.24T$402.84B17.40190,820
LCID
Lucid Group
2.4429 of 5 stars
$4.17
+1.0%
$9.22
+121.2%
-81.9%$1.64B$1.35BN/A9,000

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This page (NYSE:GM) was last updated on 10/11/2026 by MarketBeat.com Staff.
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