Crossmark Global Holdings Inc. Buys 7,810 Shares of PepsiCo, Inc. $PEP

Key Points

• Crossmark Global Holdings increased its PepsiCo stake by 10.1% in Q3, adding 7,810 shares to hold 85,477 shares valued at about $12.0 million per its latest 13F filing.
• PepsiCo's board authorized a $10.0 billion share repurchase plan (up to ~4.7% of shares) and declared a quarterly dividend of $1.4225 per share (annualized $5.69, yield ~3.5%, ex-dividend March 6).
• PepsiCo recently beat quarterly estimates (EPS $2.26 vs. $2.24; revenue $29.34B vs. $28.96B), but analysts maintain a consensus rating of "Hold" with an average target price of $168.50 and mixed price-target revisions.

Crossmark Global Holdings Inc. boosted its stake in shares of PepsiCo, Inc. (NASDAQ:PEP - Free Report) by 10.1% in the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 85,477 shares of the company's stock after acquiring an additional 7,810 shares during the quarter. Crossmark Global Holdings Inc.'s holdings in PepsiCo were worth $12,004,000 as of its most recent SEC filing.

Several other large investors have also made changes to their positions in the company. Three Bridge Wealth Advisors LLC lifted its holdings in PepsiCo by 1.8% during the 3rd quarter. Three Bridge Wealth Advisors LLC now owns 3,870 shares of the company's stock valued at $544,000 after purchasing an additional 68 shares during the last quarter. Facet Wealth Inc. raised its stake in shares of PepsiCo by 3.2% in the third quarter. Facet Wealth Inc. now owns 2,221 shares of the company's stock valued at $312,000 after acquiring an additional 69 shares during the last quarter. Hudock Inc. boosted its holdings in shares of PepsiCo by 1.0% in the 3rd quarter. Hudock Inc. now owns 7,079 shares of the company's stock worth $994,000 after acquiring an additional 70 shares in the last quarter. Delta Asset Management LLC TN grew its position in PepsiCo by 0.6% during the 3rd quarter. Delta Asset Management LLC TN now owns 11,000 shares of the company's stock worth $1,545,000 after acquiring an additional 70 shares during the last quarter. Finally, Westside Investment Management Inc. increased its holdings in PepsiCo by 2.8% during the 3rd quarter. Westside Investment Management Inc. now owns 2,602 shares of the company's stock valued at $366,000 after purchasing an additional 70 shares in the last quarter. Institutional investors own 73.07% of the company's stock.

Wall Street Analysts Forecast Growth

A number of equities analysts have commented on PEP shares. Barclays boosted their price objective on PepsiCo from $148.00 to $160.00 and gave the stock an "equal weight" rating in a research note on Wednesday, February 4th. Morgan Stanley increased their price objective on shares of PepsiCo from $165.00 to $180.00 and gave the stock an "equal weight" rating in a report on Wednesday, February 4th. Weiss Ratings reaffirmed a "hold (c)" rating on shares of PepsiCo in a research note on Friday, January 9th. Citigroup upped their target price on shares of PepsiCo from $170.00 to $182.00 and gave the stock a "buy" rating in a research report on Wednesday, February 4th. Finally, BNP Paribas Exane set a $191.00 price target on shares of PepsiCo in a report on Wednesday, February 4th. Eight analysts have rated the stock with a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, PepsiCo presently has a consensus rating of "Hold" and an average target price of $168.50.

PepsiCo News Roundup

Here are the key news stories impacting PepsiCo this week:

• Positive Sentiment: Unusual bullish options activity: traders bought roughly 207,631 PEP call options (a ~680% rise vs. average daily call volume), signaling heavy short‑term bullish/speculative interest that can amplify intraday buying or hedging flows.
• Positive Sentiment: Product innovation — Gatorade launched "Gatorade Lower Sugar" (75% less sugar, no artificial flavors/sweeteners/colors), a nationwide rollout that targets health‑conscious consumers and could support beverage volume over time. GATORADE LOWER SUGAR BRINGS A NEW ERA OF HYDRATION WITH NO ARTIFICIAL FLAVORS, SWEETENERS OR COLORS AND 75% LESS SUGAR THAN GATORADE THIRST QUENCHER
• Positive Sentiment: Analyst/media endorsements for defensive income: PepsiCo is featured in recent lists of consumer‑staples/dividend stocks (e.g., "Top Dividend Aristocrats" and "Consumer‑Staples Stocks to Buy"), which can attract income investors during market volatility and support the share price. Top 3 Dividend Aristocrat Stocks to Buy for Strong Returns in 2026
• Neutral Sentiment: Short interest update was published (AmericanBankingNews). Depending on whether short interest rose or fell, this could modestly affect near‑term volatility; the report itself is informational until it shows a clear trend. PepsiCo, Inc. NASDAQ: PEP Short Interest Update
• Negative Sentiment: Litigation/investor‑alert: Scott+Scott attorneys announced an investigation into PepsiCo's directors and officers for alleged breach of fiduciary duties — a headline that can weigh on sentiment, raise governance concerns, and create legal/settlement risk. PEPSICO, INC. INVESTOR ALERT: Scott+Scott Attorneys at Law LLP Investigates PepsiCo, Inc.'s Directors and Officers for Breach of Fiduciary Duties -- PEP

PepsiCo Stock Down 2.0%

Shares of NASDAQ:PEP opened at $160.70 on Friday. The company has a debt-to-equity ratio of 2.06, a current ratio of 0.85 and a quick ratio of 0.67. The stock has a market cap of $219.62 billion, a price-to-earnings ratio of 26.78, a P/E/G ratio of 3.14 and a beta of 0.39. The company has a 50 day moving average of $154.73 and a 200-day moving average of $149.25. PepsiCo, Inc. has a one year low of $127.60 and a one year high of $171.48.

PepsiCo (NASDAQ:PEP - Get Free Report) last announced its quarterly earnings data on Monday, February 2nd. The company reported $2.26 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $2.24 by $0.02. The firm had revenue of $29.34 billion for the quarter, compared to analysts' expectations of $28.96 billion. PepsiCo had a net margin of 8.77% and a return on equity of 57.92%. The business's revenue for the quarter was up 5.6% on a year-over-year basis. During the same period last year, the firm earned $1.96 earnings per share. On average, sell-side analysts forecast that PepsiCo, Inc. will post 8.3 earnings per share for the current year.

PepsiCo Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Tuesday, March 31st. Investors of record on Friday, March 6th will be paid a dividend of $1.4225 per share. The ex-dividend date of this dividend is Friday, March 6th. This represents a $5.69 dividend on an annualized basis and a dividend yield of 3.5%. PepsiCo's payout ratio is 94.83%.

PepsiCo announced that its Board of Directors has approved a share repurchase plan on Tuesday, February 3rd that authorizes the company to repurchase $10.00 billion in shares. This repurchase authorization authorizes the company to purchase up to 4.7% of its shares through open market purchases. Shares repurchase plans are often an indication that the company's board of directors believes its stock is undervalued.

About PepsiCo

PepsiCo, Inc NASDAQ: PEP is a multinational food and beverage company headquartered in Purchase, New York. The company develops, manufactures, markets and sells a broad portfolio of branded food and beverage products, including carbonated and noncarbonated soft drinks, bottled water, sports drinks, juices, ready-to-drink teas and coffees, salty snacks, cereals, and other convenient foods. Its leading consumer brands include Pepsi, Mountain Dew, Gatorade, Tropicana, Quaker, Lay's, Doritos and Cheetos, among others.

Formed through the 1965 merger of Pepsi-Cola and Frito-Lay, PepsiCo has grown into a global business with integrated manufacturing, distribution and marketing operations.

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