Farther Finance Advisors LLC Acquires 18,197 Shares of Procter & Gamble Company (The) $PG

Key Points

• Farther Finance Advisors LLC increased its stake in Procter & Gamble by 20.2%, adding 18,197 shares to hold 108,268 shares valued at about $15.52 million per its latest 13F filing.
• Analysts are mixed: the stock has a MarketBeat average rating of "Moderate Buy" with an average target of $163.16, though several firms recently trimmed price targets while some (e.g., Jefferies) upgraded to Buy.
• P&G raised its quarterly dividend to $1.0885 and posted a slight EPS beat ($1.88 vs. $1.86), while insiders have sold substantial stock (the chairman sold 162,232 shares), signaling both shareholder returns and notable insider selling.

Farther Finance Advisors LLC grew its holdings in shares of Procter & Gamble Company (The) (NYSE:PG - Free Report) by 20.2% during the 4th quarter, according to its most recent Form 13F filing with the SEC. The firm owned 108,268 shares of the company's stock after buying an additional 18,197 shares during the period. Farther Finance Advisors LLC's holdings in Procter & Gamble were worth $15,516,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the business. Halbert Hargrove Global Advisors LLC purchased a new position in Procter & Gamble during the 3rd quarter valued at $25,000. Maseco LLP purchased a new stake in shares of Procter & Gamble in the 4th quarter worth about $28,000. Saranac Partners Ltd bought a new stake in shares of Procter & Gamble during the 3rd quarter valued at about $30,000. Corundum Trust Company INC purchased a new position in shares of Procter & Gamble during the third quarter valued at about $32,000. Finally, Caitlin John LLC bought a new position in Procter & Gamble in the third quarter worth about $34,000. Hedge funds and other institutional investors own 65.77% of the company's stock.

Analyst Upgrades and Downgrades

Several analysts have weighed in on the company. TD Cowen cut their price objective on Procter & Gamble from $156.00 to $142.00 and set a "hold" rating on the stock in a research report on Wednesday, April 1st. Bank of America lowered their target price on Procter & Gamble from $171.00 to $167.00 and set a "buy" rating for the company in a research note on Friday, April 10th. The Goldman Sachs Group dropped their price target on Procter & Gamble from $159.00 to $155.00 and set a "neutral" rating on the stock in a research report on Wednesday, April 8th. Jefferies Financial Group upgraded Procter & Gamble from a "hold" rating to a "buy" rating and increased their price objective for the stock from $156.00 to $179.00 in a report on Tuesday, December 16th. Finally, UBS Group lowered their price objective on Procter & Gamble from $170.00 to $166.00 and set a "buy" rating for the company in a research report on Tuesday, April 7th. Twelve equities research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company. Based on data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and an average target price of $163.16.

Procter & Gamble Stock Performance

Shares of PG opened at $144.39 on Wednesday. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The stock has a market cap of $335.56 billion, a P/E ratio of 21.39, a P/E/G ratio of 5.48 and a beta of 0.41. The business's 50 day moving average price is $152.63 and its 200-day moving average price is $149.09. Procter & Gamble Company has a 52 week low of $137.62 and a 52 week high of $171.65.

Procter & Gamble (NYSE:PG - Get Free Report) last announced its quarterly earnings data on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The business had revenue of $22.21 billion during the quarter, compared to analysts' expectations of $22.36 billion. During the same quarter in the previous year, the business earned $1.88 earnings per share. The firm's quarterly revenue was up 1.5% compared to the same quarter last year. Equities research analysts anticipate that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Insider Buying and Selling at Procter & Gamble

In other Procter & Gamble news, Chairman Jon R. Moeller sold 162,232 shares of Procter & Gamble stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $162.45, for a total value of $26,354,588.40. Following the completion of the transaction, the chairman directly owned 319,385 shares of the company's stock, valued at approximately $51,884,093.25. The trade was a 33.68% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, insider Susan Street Whaley sold 1,809 shares of the company's stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $159.46, for a total transaction of $288,463.14. Following the completion of the transaction, the insider owned 30,215 shares in the company, valued at approximately $4,818,083.90. This represents a 5.65% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 348,618 shares of company stock worth $55,462,643 in the last 90 days. Insiders own 0.20% of the company's stock.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G’s board raised the quarterly dividend (to $1.0885/share), extending its dividend-growth streak—a clear positive for income and defensive-income investors. P&G Declares Dividend Increase for April 2026
• Positive Sentiment: P&G is showcasing an AI-driven, decision-centric supply-chain project with OMP at Gartner’s symposium — potential for faster decisions, lower inventory costs and better in-market availability over time. P&G and OMP Showcase the Path to Autonomous, Decision-Centric Planning
• Positive Sentiment: Beauty segment showing ~4% growth driven by premium innovation — a near-term revenue/ margin bright spot that supports upside vs. slower categories. Procter & Gamble's Beauty Strength vs. Baby Care Weakness
• Neutral Sentiment: Analysts remain mixed: some firms trimmed price targets but kept favorable ratings (e.g., Raymond James cut its PT to $170 but kept Outperform), signaling confidence in P&G’s long-term profile despite near-term caution. Raymond James adjusts price target
• Negative Sentiment: Baby Care is underperforming due to inventory headwinds, which pressured revenue in the category and could slow near-term top-line momentum until channel destocking eases. Beauty vs Baby Care analysis
• Negative Sentiment: Barclays and other shops trimmed price targets and ratings (Barclays to $146/equal weight; Piper Sandler cut its PT), reflecting reduced upside expectations and exerting downward pressure on sentiment. Barclays price target cut
• Negative Sentiment: Media reports note Texas consumer-product probes (PFAS inquiries) have touched the sector and referenced P&G in broader coverage — a reputational/regulatory risk to monitor. PFAS investigation coverage

Procter & Gamble Company Profile

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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