First Financial Bankshares Inc Lowers Stock Holdings in Amazon.com, Inc. $AMZN

Key Points

• First Financial Bankshares Inc cut its Amazon stake by 2.5% in the fourth quarter, selling 8,592 shares and ending with 337,536 shares worth about $77.9 million.
• Despite that trim, Amazon remains widely held by institutions, with hedge funds and other investors owning 72.2% of the stock and firms like Vanguard, State Street, and Geode continuing to add shares.
• Wall Street sentiment remains upbeat: analysts currently view Amazon as a Moderate Buy with an average price target of $312.78, while recent insider sales by CEO Andy Jassy and VP Shelley Reynolds were disclosed under pre-arranged trading plans.

First Financial Bankshares Inc trimmed its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.5% in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 337,536 shares of the e-commerce giant's stock after selling 8,592 shares during the quarter. Amazon.com accounts for approximately 1.6% of First Financial Bankshares Inc's investment portfolio, making the stock its 22nd biggest position. First Financial Bankshares Inc's holdings in Amazon.com were worth $77,910,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors also recently bought and sold shares of the company. Vanguard Group Inc. raised its position in Amazon.com by 1.1% in the 1st quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock valued at $158,348,557,000 after purchasing an additional 8,913,959 shares in the last quarter. State Street Corp raised its position in Amazon.com by 2.0% in the 3rd quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock valued at $83,805,794,000 after purchasing an additional 7,584,156 shares in the last quarter. Geode Capital Management LLC raised its position in Amazon.com by 1.1% in the 4th quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant's stock valued at $51,753,622,000 after purchasing an additional 2,479,324 shares in the last quarter. Norges Bank acquired a new stake in Amazon.com in the 4th quarter valued at about $32,868,735,000. Finally, Northern Trust Corp raised its position in Amazon.com by 0.3% in the 1st quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock valued at $18,527,354,000 after purchasing an additional 302,858 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

AMZN has been the topic of a number of analyst reports. Arete Research increased their price target on Amazon.com from $301.00 to $310.00 and gave the company a "buy" rating in a research report on Monday, May 18th. Susquehanna reaffirmed a "positive" rating and issued a $325.00 price target (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. BNP Paribas Exane increased their price target on Amazon.com from $320.00 to $345.00 and gave the company an "outperform" rating in a research report on Tuesday, May 5th. Roth Mkm increased their price target on Amazon.com from $285.00 to $300.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. Finally, Royal Bank Of Canada set a $320.00 price target on Amazon.com and gave the company an "outperform" rating in a research report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. According to MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and an average target price of $312.78.

Insider Activity

In other Amazon.com news, VP Shelley Reynolds sold 2,363 shares of Amazon.com stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total transaction of $620,003.94. Following the transaction, the vice president owned 119,780 shares of the company's stock, valued at $31,427,876.40. The trade was a 1.93% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of Amazon.com stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $263.42, for a total value of $5,268,400.00. Following the transaction, the chief executive officer directly owned 2,205,766 shares in the company, valued at approximately $581,042,879.72. This trade represents a 0.90% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 195,774 shares of company stock valued at $51,614,434 over the last 90 days. Insiders own 8.90% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon launched AI image search in its Shopping app, adding a more intuitive product-discovery tool that could improve conversion rates and engagement. Amazon Adds AI Image Search to Its Shopping App
• Positive Sentiment: Amazon officially expanded its less-than-truckload freight service to all U.S. businesses, signaling a bigger push into logistics and a potential new revenue stream. Amazon Positions Logistics as AI Shopping’s Ultimate Moat
• Positive Sentiment: Amazon added another $17.5 billion credit facility, giving it more flexibility to keep funding AI infrastructure, cloud capacity, and other strategic investments. Amazon secures $17.5 billion loan facility amid AI-driven capex ramp
• Positive Sentiment: Analysts remain constructive, with one report lifting FY2027 EPS estimates and BMO naming Amazon one of its top AI picks, supporting the bull case on earnings power. Amazon (AMZN) Ascends But Remains Behind Market: Some Facts to Note
• Neutral Sentiment: Amazon and InterDigital reached a patent license agreement covering Amazon’s services and devices, resolving litigation; this removes some legal uncertainty, but the financial impact appears limited. InterDigital Enters Patent License Agreement with Amazon for Video Services and Devices
• Neutral Sentiment: Recent commentary also points to a stock pullback over the past month, but argues the valuation is becoming more attractive for long-term investors. Amazon Stock Is Down Over 10% in a Month. Start Small and Buy AMZN on the Dip Here.
• Negative Sentiment: Some articles highlighted concerns that Amazon’s heavy AI spending and broader hyperscaler capex race could pressure margins and raise questions about returns on investment. Wall Street’s $800 Billion AI Data Center Bet Is Showing Cracks

Amazon.com Price Performance

AMZN stock opened at $241.51 on Friday. The business has a 50 day moving average price of $252.93 and a 200 day moving average price of $233.59. The stock has a market cap of $2.60 trillion, a price-to-earnings ratio of 28.89, a PEG ratio of 1.78 and a beta of 1.44. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The firm had revenue of $181.52 billion during the quarter, compared to analysts' expectations of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm's revenue was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the business earned $1.59 earnings per share. Equities research analysts anticipate that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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