Forbes Financial Planning Inc. Takes Position in Amazon.com, Inc. $AMZN

Key Points

• Forbes Financial Planning initiated a new position in Amazon during Q1, buying 2,900 shares worth about $604,000. The stake represents roughly 0.3% of its portfolio.
• Large institutional investors remain heavily invested in Amazon, with firms like Vanguard, State Street, and Geode Capital all increasing their holdings. Overall, institutional ownership stands at 72.2% of the company.
• Amazon continues to draw positive and negative headlines: AWS raised prices on certain AI-related offerings and the company plans to invest an additional $13 billion in India, but concerns remain over capital spending, insider selling, and possible stricter EU cloud regulation.

Forbes Financial Planning Inc. purchased a new stake in Amazon.com, Inc. (NASDAQ:AMZN) during the first quarter, according to the company in its most recent Form 13F filing with the SEC. The firm purchased 2,900 shares of the e-commerce giant's stock, valued at approximately $604,000. Amazon.com accounts for approximately 0.3% of Forbes Financial Planning Inc.'s portfolio, making the stock its 26th biggest holding.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Vanguard Group Inc. increased its stake in shares of Amazon.com by 1.1% during the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares in the last quarter. State Street Corp lifted its stake in Amazon.com by 1.8% in the 4th quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant's stock valued at $89,708,913,000 after buying an additional 6,971,680 shares in the last quarter. Geode Capital Management LLC lifted its stake in Amazon.com by 1.1% in the 4th quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant's stock valued at $51,753,622,000 after buying an additional 2,479,324 shares in the last quarter. Norges Bank acquired a new stake in Amazon.com in the 4th quarter worth about $32,868,735,000. Finally, Auto Owners Insurance Co increased its stake in Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after buying an additional 98,090,585 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon Web Services raised prices on certain AI GPU and capacity-block offerings, which suggests strong demand and improved pricing power for its cloud business. Article Title
• Positive Sentiment: Amazon said it will invest an additional $13 billion in India through 2030 to expand AI and cloud infrastructure, reinforcing long-term growth ambitions in a key market. Article Title
• Positive Sentiment: Prime Day appears to be generating strong demand, with reports pointing to record sales expectations and early momentum from AI-driven shopping activity. Article Title
• Positive Sentiment: Several analysts reiterated bullish views, including Wells Fargo and BMO Capital, signaling continued confidence in Amazon’s cloud, advertising, and AI-driven earnings power. Article Title
• Neutral Sentiment: Media coverage also highlighted Amazon as a stock that hedge funds and prominent investors continue to own heavily, but these are not immediate fundamental catalysts. Article Title
• Negative Sentiment: Some articles pointed to ongoing concerns about Amazon’s heavy capex, insider selling, and the stock breaking below key technical levels, which may be limiting gains. Article Title
• Negative Sentiment: Separately, EU regulators said Amazon’s cloud business may face stricter competition rules, adding a potential overhang for AWS. Article Title

Insiders Place Their Bets

In other news, VP Shelley Reynolds sold 2,363 shares of Amazon.com stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total transaction of $620,003.94. Following the transaction, the vice president owned 119,780 shares in the company, valued at $31,427,876.40. The trade was a 1.93% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the business's stock in a transaction dated Monday, June 1st. The shares were sold at an average price of $266.19, for a total transaction of $266,190.00. Following the transaction, the chief executive officer directly owned 485,527 shares in the company, valued at approximately $129,242,432.13. The trade was a 0.21% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 195,774 shares of company stock worth $51,614,434. 8.90% of the stock is currently owned by company insiders.

Amazon.com Price Performance

NASDAQ:AMZN opened at $232.69 on Friday. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. The stock has a market cap of $2.50 trillion, a PE ratio of 27.83, a P/E/G ratio of 1.74 and a beta of 1.44. The stock has a 50 day moving average price of $255.53 and a 200 day moving average price of $234.13.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm's revenue for the quarter was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.59 earnings per share. Equities research analysts expect that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Analyst Ratings Changes

AMZN has been the topic of several research reports. Moffett Nathanson raised their target price on Amazon.com from $283.00 to $288.00 and gave the company a "buy" rating in a research report on Tuesday, April 7th. Benchmark increased their price objective on Amazon.com from $275.00 to $370.00 and gave the company a "buy" rating in a research note on Thursday, April 30th. Scotiabank restated an "outperform" rating and issued a $325.00 price objective (up from $275.00) on shares of Amazon.com in a report on Thursday, April 30th. BMO Capital Markets lifted their target price on shares of Amazon.com from $310.00 to $315.00 and gave the stock an "outperform" rating in a research note on Thursday, April 23rd. Finally, Tigress Financial upped their target price on shares of Amazon.com from $305.00 to $315.00 and gave the stock a "buy" rating in a report on Wednesday, March 25th. Fifty-seven research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. Based on data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and a consensus target price of $312.78.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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