Garde Capital Inc. Increases Stock Position in Netflix, Inc. $NFLX

Key Points

• Garde Capital Inc. sharply increased its Netflix stake by 1,218.5% in the fourth quarter, ending with 13,014 shares valued at about $1.22 million.
• Several analysts remain bullish on Netflix, with the stock carrying a Moderate Buy consensus and an average price target of $114.82, while some recent reports highlight strong upside from its growing ad business and cash generation.
• Despite positive operating results, Netflix shares have faced pressure: insiders including the CEO and CFO sold stock, and the shares were trading below their 52-week high after the company posted a strong quarterly earnings beat and raised expectations for ad-driven growth.

Garde Capital Inc. boosted its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 1,218.5% in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 13,014 shares of the Internet television network's stock after buying an additional 12,027 shares during the quarter. Garde Capital Inc.'s holdings in Netflix were worth $1,220,000 as of its most recent SEC filing.

Several other hedge funds also recently bought and sold shares of NFLX. Brighton Jones LLC grew its holdings in shares of Netflix by 5.0% in the fourth quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock valued at $4,804,000 after purchasing an additional 257 shares in the last quarter. Revolve Wealth Partners LLC grew its holdings in shares of Netflix by 16.4% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock valued at $912,000 after purchasing an additional 144 shares in the last quarter. Sivia Capital Partners LLC grew its holdings in shares of Netflix by 21.2% in the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock valued at $1,883,000 after purchasing an additional 246 shares in the last quarter. Strategic Investment Advisors MI grew its holdings in shares of Netflix by 18.9% in the second quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock valued at $1,036,000 after purchasing an additional 123 shares in the last quarter. Finally, Schnieders Capital Management LLC. grew its holdings in shares of Netflix by 12.1% in the second quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock valued at $2,832,000 after purchasing an additional 228 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company's stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst-style pieces argue that Netflix’s ad business is becoming a major growth driver, with 2026 ad revenue projections around $3 billion and new formats, live events, and ad-tech tools expanding monetization. Article Title
• Positive Sentiment: Several bullish writeups say Netflix could be in the early stages of a comeback, citing upside from advertising scale and stronger cash generation, with one piece raising a 12-month target far above current levels. Article Title
• Positive Sentiment: Another bullish note says Netflix’s ad empire story is “too good to ignore,” highlighting the scalability of the ad tier, higher ARPU, and the potential for ad revenue to become a meaningful share of total sales. Article Title
• Positive Sentiment: Netflix is also getting support from reports tied to the AI/content-efficiency narrative, including a $600 million deal involving Ben Affleck’s AI company and claims that Netflix could save billions over time through production efficiencies. Article Title
• Neutral Sentiment: Netflix-related mentions in broader entertainment coverage, including a new “60 Minutes” head who previously worked with Netflix projects, are not likely to have a direct material impact on the stock. Article Title
• Negative Sentiment: Some recent coverage still points out that NFLX has been trading well below its 52-week high and has had a difficult year, which keeps valuation concerns and skepticism alive. Article Title

Analyst Ratings Changes

A number of brokerages recently weighed in on NFLX. HSBC lifted their price objective on shares of Netflix from $106.00 to $114.00 and gave the company a "buy" rating in a report on Friday, April 10th. Jefferies Financial Group decreased their price target on shares of Netflix from $134.00 to $128.00 and set a "buy" rating for the company in a research note on Friday, April 17th. Daiwa Securities Group lifted their price target on shares of Netflix from $97.00 to $102.00 and gave the stock an "outperform" rating in a research note on Thursday, April 23rd. Wells Fargo & Company assumed coverage on shares of Netflix in a research note on Monday, March 9th. They issued an "equal weight" rating and a $105.00 price target for the company. Finally, President Capital lifted their price target on shares of Netflix from $133.00 to $134.00 and gave the stock a "buy" rating in a research note on Tuesday, March 31st. Two analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and sixteen have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus target price of $114.82.

Insider Activity at Netflix

In other Netflix news, CEO Gregory K. Peters sold 27,312 shares of the firm's stock in a transaction that occurred on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the sale, the chief executive officer owned 120,931 shares of the company's stock, valued at approximately $10,725,370.39. This trade represents a 18.42% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Spencer Adam Neumann sold 9,253 shares of the firm's stock in a transaction that occurred on Thursday, May 7th. The stock was sold at an average price of $88.95, for a total transaction of $823,054.35. Following the sale, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $6,563,353.65. The trade was a 11.14% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 1,365,509 shares of company stock valued at $129,675,743 in the last quarter. Company insiders own 1.24% of the company's stock.

Netflix Stock Down 1.1%

NFLX stock opened at $86.36 on Friday. The company has a current ratio of 1.41, a quick ratio of 1.41 and a debt-to-equity ratio of 0.43. Netflix, Inc. has a twelve month low of $75.01 and a twelve month high of $134.12. The company's 50 day moving average is $93.29 and its two-hundred day moving average is $93.43. The stock has a market cap of $363.64 billion, a P/E ratio of 27.89, a PEG ratio of 1.11 and a beta of 1.55.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, topping analysts' consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion for the quarter, compared to analysts' expectations of $12.17 billion. During the same quarter last year, the company earned $6.61 earnings per share. The firm's revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Research analysts expect that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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