Harley-Davidson, Inc. $HOG Shares Sold by Vanguard Group Inc.

Vanguard Group Inc. cut its holdings in Harley-Davidson, Inc. (NYSE:HOG - Free Report) by 1.4% during the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 12,547,012 shares of the company's stock after selling 181,666 shares during the period. Vanguard Group Inc. owned 10.14% of Harley-Davidson worth $316,812,000 as of its most recent SEC filing.

A number of other large investors have also added to or reduced their stakes in the company. Brickwood Asset Management LLP purchased a new position in Harley-Davidson during the 4th quarter valued at $27,783,000. Aquatic Capital Management LLC lifted its holdings in shares of Harley-Davidson by 186.6% in the 4th quarter. Aquatic Capital Management LLC now owns 144,458 shares of the company's stock worth $4,353,000 after buying an additional 94,058 shares during the period. Praxis Investment Management Inc. purchased a new stake in shares of Harley-Davidson during the 1st quarter worth $291,000. Northern Trust Corp lifted its stake in shares of Harley-Davidson by 20.1% during the 4th quarter. Northern Trust Corp now owns 1,063,222 shares of the company's stock worth $32,035,000 after purchasing an additional 177,748 shares during the last quarter. Finally, Skylands Capital LLC lifted its stake in shares of Harley-Davidson by 79.3% during the 1st quarter. Skylands Capital LLC now owns 43,200 shares of the company's stock worth $1,091,000 after purchasing an additional 19,100 shares during the last quarter. Institutional investors own 85.10% of the company's stock.

Insider Buying and Selling

In related news, Director Rafeh Masood acquired 2,068 shares of Harley-Davidson stock in a transaction on Tuesday, August 5th. The stock was purchased at an average cost of $24.06 per share, with a total value of $49,756.08. Following the purchase, the director directly owned 4,705 shares in the company, valued at approximately $113,202.30. The trade was a 78.42% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. 0.93% of the stock is currently owned by corporate insiders.

Analyst Ratings Changes

HOG has been the topic of several recent analyst reports. UBS Group reduced their target price on Harley-Davidson from $28.00 to $27.00 and set a "neutral" rating on the stock in a research report on Tuesday, July 8th. Citigroup increased their price target on Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a research report on Monday, June 16th. Finally, Robert W. Baird raised their target price on Harley-Davidson from $26.00 to $28.00 and gave the company a "neutral" rating in a research report on Wednesday, May 14th. One equities research analyst has rated the stock with a Strong Buy rating, one has issued a Buy rating and five have given a Hold rating to the stock. According to data from MarketBeat, Harley-Davidson has an average rating of "Hold" and an average target price of $29.83.

Harley-Davidson Trading Up 1.2%

Shares of NYSE HOG traded up $0.3330 during trading on Tuesday, reaching $28.0130. The stock had a trading volume of 1,782,640 shares, compared to its average volume of 2,806,443. Harley-Davidson, Inc. has a fifty-two week low of $20.45 and a fifty-two week high of $39.93. The company has a debt-to-equity ratio of 1.32, a quick ratio of 1.20 and a current ratio of 1.37. The business's 50-day moving average price is $24.58 and its 200-day moving average price is $24.60. The company has a market cap of $3.40 billion, a P/E ratio of 14.51, a PEG ratio of 0.44 and a beta of 1.29.

Harley-Davidson (NYSE:HOG - Get Free Report) last released its earnings results on Wednesday, July 30th. The company reported $0.88 EPS for the quarter, missing the consensus estimate of $0.99 by ($0.11). The company had revenue of $1.31 billion for the quarter, compared to analyst estimates of $1.09 billion. Harley-Davidson had a return on equity of 7.43% and a net margin of 5.76%.The company's revenue for the quarter was down 19.3% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.63 earnings per share. On average, equities research analysts predict that Harley-Davidson, Inc. will post 3.44 EPS for the current fiscal year.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.