Harmony Asset Management LLC Sells 2,205 Shares of Amazon.com, Inc. $AMZN

Key Points

• Harmony Asset Management reduced its Amazon stake by 3.9%, selling 2,205 shares and retaining 54,717 shares valued at approximately $13.04 million. Institutional investors collectively own 72.2% of Amazon’s stock.
• Analysts remain broadly bullish on Amazon, with a consensus “Moderate Buy” rating and an average price target of $322.39. Recent quarterly results exceeded expectations, including $5.75 in earnings per share and $200.61 billion in revenue.
• Amazon faces competing opportunities and risks: AWS and AI demand, retail share gains and logistics automation support growth, while heavy AI-related capital spending, negative free cash flow and executive stock sales weigh on investor sentiment.

Harmony Asset Management LLC decreased its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.9% in the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 54,717 shares of the e-commerce giant's stock after selling 2,205 shares during the quarter. Amazon.com comprises about 3.5% of Harmony Asset Management LLC's portfolio, making the stock its 6th biggest holding. Harmony Asset Management LLC's holdings in Amazon.com were worth $13,041,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also recently modified their holdings of the company. Fortem Financial Group LLC grew its stake in Amazon.com by 2.6% during the 2nd quarter. Fortem Financial Group LLC now owns 35,747 shares of the e-commerce giant's stock valued at $8,520,000 after acquiring an additional 891 shares in the last quarter. Walled Lake Planning & Wealth Management LLC boosted its holdings in shares of Amazon.com by 3.9% during the 2nd quarter. Walled Lake Planning & Wealth Management LLC now owns 14,159 shares of the e-commerce giant's stock worth $3,375,000 after purchasing an additional 535 shares during the last quarter. Myriad Asset Management Advisors LLC boosted its holdings in shares of Amazon.com by 22.0% during the 2nd quarter. Myriad Asset Management Advisors LLC now owns 59,373 shares of the e-commerce giant's stock worth $14,151,000 after purchasing an additional 10,699 shares during the last quarter. Hughes Financial Services LLC grew its position in shares of Amazon.com by 29.8% in the second quarter. Hughes Financial Services LLC now owns 3,176 shares of the e-commerce giant's stock valued at $757,000 after purchasing an additional 729 shares in the last quarter. Finally, WD Rutherford LLC increased its holdings in shares of Amazon.com by 0.9% in the second quarter. WD Rutherford LLC now owns 28,816 shares of the e-commerce giant's stock valued at $6,868,000 after purchasing an additional 243 shares during the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, VP Shelley Reynolds sold 2,343 shares of the firm's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the transaction, the vice president owned 119,780 shares of the company's stock, valued at $31,024,217.80. This trade represents a 1.92% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. This represents a 18.35% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 71,589 shares of company stock valued at $18,580,205. Corporate insiders own 8.90% of the company's stock.

Wall Street Analysts Forecast Growth

A number of brokerages recently commented on AMZN. Royal Bank Of Canada lifted their price objective on Amazon.com from $320.00 to $330.00 and gave the stock an "outperform" rating in a research report on Friday, July 31st. Pivotal Research reissued a "buy" rating and set a $333.00 price target (up from $320.00) on shares of Amazon.com in a research report on Friday, July 31st. Monness Crespi & Hardt upped their price objective on shares of Amazon.com from $315.00 to $330.00 and gave the company a "buy" rating in a report on Friday, July 31st. Zacks Research upgraded shares of Amazon.com from a "hold" rating to a "strong-buy" rating in a report on Tuesday, August 4th. Finally, Cantor Fitzgerald reissued an "overweight" rating and issued a $320.00 price target (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have assigned a Hold rating to the company's stock. According to MarketBeat.com, Amazon.com presently has a consensus rating of "Moderate Buy" and an average price target of $322.39.

Amazon.com Stock Down 0.4%

NASDAQ:AMZN opened at $261.06 on Wednesday. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $287.20. The stock's fifty day moving average is $250.48 and its two-hundred day moving average is $239.68. The stock has a market capitalization of $2.82 trillion, a price-to-earnings ratio of 21.00, a price-to-earnings-growth ratio of 1.74 and a beta of 1.45. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the previous year, the firm posted $1.68 earnings per share. The company's revenue was up 19.6% on a year-over-year basis. Research analysts anticipate that Amazon.com, Inc. will post 8.05 EPS for the current year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS demand remains the leading catalyst. AWS reportedly has a $496 billion backlog, while analysts see accelerating AI-related cloud demand and potential 2027 revenue of $222 billion. A Citizens analyst reiterated a Market Outperform rating with a $315 price target, citing Amazon’s relationships with OpenAI and Anthropic. AWS backlog article
• Positive Sentiment: Amazon continues gaining share in apparel. PYMNTS Intelligence estimates Amazon represented 17% of U.S. clothing spending in 2025, double its 2019 share, while Walmart’s share declined. The trend suggests continued progress in a major retail category. Amazon clothing market-share article
• Positive Sentiment: Automation and logistics could improve long-term efficiency. Project Tetromino aims to create delivery stations capable of processing packages at roughly 2.5 times the current rate, potentially reducing labor and delivery costs. Amazon is also expanding Prime Air toward nearly 500 U.S. cities, while Zoox is testing autonomous vehicles in San Francisco. Project Tetromino article
• Neutral Sentiment: Analysts and institutional investors remain broadly constructive. Recent coverage highlights Amazon’s relatively attractive valuation, strong AI exposure and diversified revenue base. The cited analyst consensus includes buy-equivalent ratings, with a median price target of $320, although targets are not guarantees.
• Negative Sentiment: AI investment is creating a substantial cash-flow overhang. Reports indicate Amazon’s free cash flow turned negative by $7.6 billion even as operating cash flow rose 33%. Investors want evidence that the planned roughly $220 billion in 2026 capital spending will generate sufficient returns and rebuild free cash flow. Amazon free cash flow article
• Negative Sentiment: Several senior executives sold shares. CEO Andrew Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky, and other executives collectively sold millions of dollars of AMZN stock. Each transaction was conducted under a pre-arranged Rule 10b5-1 plan, reducing the signal’s severity, but the absence of reported insider purchases may still pressure sentiment.
• Negative Sentiment: Cost and regulatory risks are increasing. Amazon raised prices on some Echo, Fire TV, Kindle and eero devices by as much as 60% because of memory shortages, potentially hurting demand. New York City officials are also backing measures targeting delivery-worker practices, vehicle idling and other Amazon operations. Amazon hardware price increase article

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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