Hilltop National Bank Makes New $806,000 Investment in Salesforce Inc. $CRM

Key Points

• Hilltop National Bank has acquired a new position in Salesforce Inc. worth approximately $806,000, purchasing 2,954 shares in the second quarter.
• Analysts have set varying price targets for Salesforce, with KeyCorp reducing their estimate from $440 to $400, while Citigroup slightly increased theirs from $275 to $276.
• Salesforce recently declared a quarterly dividend of $0.416, with an annualized dividend yield of 0.7%, scheduled for payment on October 9th.

Hilltop National Bank acquired a new position in Salesforce Inc. (NYSE:CRM - Free Report) in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm acquired 2,954 shares of the CRM provider's stock, valued at approximately $806,000.

A number of other institutional investors and hedge funds have also made changes to their positions in the business. Brighton Jones LLC boosted its stake in shares of Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock worth $8,582,000 after purchasing an additional 3,102 shares during the period. Revolve Wealth Partners LLC boosted its stake in shares of Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after purchasing an additional 205 shares during the period. Bison Wealth LLC boosted its stake in shares of Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after purchasing an additional 184 shares during the period. Apella Capital LLC boosted its stake in shares of Salesforce by 1.8% during the 1st quarter. Apella Capital LLC now owns 5,571 shares of the CRM provider's stock worth $1,477,000 after purchasing an additional 96 shares during the period. Finally, Warren Street Wealth Advisors LLC boosted its stake in shares of Salesforce by 6.7% during the 1st quarter. Warren Street Wealth Advisors LLC now owns 956 shares of the CRM provider's stock worth $257,000 after purchasing an additional 60 shares during the period. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of equities analysts recently commented on the stock. KeyCorp dropped their price target on shares of Salesforce from $440.00 to $400.00 and set an "overweight" rating for the company in a research note on Thursday, September 4th. Citigroup lifted their price target on shares of Salesforce from $275.00 to $276.00 and gave the stock a "neutral" rating in a research note on Tuesday, September 9th. Barclays dropped their price target on shares of Salesforce from $347.00 to $316.00 and set an "overweight" rating for the company in a research note on Monday, August 18th. Erste Group Bank cut shares of Salesforce from a "buy" rating to a "hold" rating in a research note on Thursday, June 5th. Finally, Wells Fargo & Company lowered their price objective on shares of Salesforce from $275.00 to $265.00 and set an "equal weight" rating for the company in a research report on Thursday, September 4th. Twenty-six investment analysts have rated the stock with a Buy rating, ten have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and an average price target of $332.58.

Salesforce Price Performance

Salesforce stock opened at $239.01 on Friday. The stock has a market cap of $227.53 billion, a price-to-earnings ratio of 34.74, a price-to-earnings-growth ratio of 2.04 and a beta of 1.19. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12. Salesforce Inc. has a 1 year low of $226.48 and a 1 year high of $369.00. The firm has a 50-day moving average of $247.24 and a two-hundred day moving average of $260.59.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The business had revenue of $10.24 billion during the quarter, compared to analyst estimates of $10.14 billion. During the same quarter in the previous year, the business posted $2.56 EPS. The company's quarterly revenue was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, research analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th will be issued a $0.416 dividend. The ex-dividend date is Wednesday, September 17th. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. Salesforce's payout ratio is currently 24.13%.

Insider Activity

In other news, CEO Marc Benioff sold 2,250 shares of the business's stock in a transaction dated Wednesday, October 1st. The shares were sold at an average price of $236.38, for a total value of $531,855.00. Following the completion of the sale, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $2,815,657,152.98. The trade was a 0.02% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director David Blair Kirk purchased 3,400 shares of Salesforce stock in a transaction dated Tuesday, September 9th. The stock was acquired at an average price of $254.66 per share, with a total value of $865,844.00. Following the acquisition, the director owned 3,824 shares in the company, valued at approximately $973,819.84. This represents a 801.89% increase in their position. The disclosure for this purchase can be found here. In the last 90 days, insiders sold 81,000 shares of company stock valued at $20,357,213. Company insiders own 3.00% of the company's stock.

Salesforce Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.

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