Netflix, Inc. $NFLX Shares Purchased by Thoroughbred Financial Services LLC

Key Points

• Thoroughbred Financial Services LLC boosted its Netflix stake by 303.1% in the fourth quarter, ending with 22,587 shares valued at about $2.12 million.
• Netflix continues to attract mostly bullish analyst sentiment, with a consensus rating of Moderate Buy and a price target of $114.82. Several firms reiterated positive ratings, while research notes highlighted growth from the company’s ad business.
• The stock remains under pressure despite solid fundamentals: Netflix recently traded below its 52-week high, but its last quarter beat earnings and revenue expectations, and the company posted 16.2% revenue growth year over year.

Thoroughbred Financial Services LLC increased its holdings in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 303.1% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 22,587 shares of the Internet television network's stock after acquiring an additional 16,984 shares during the period. Thoroughbred Financial Services LLC's holdings in Netflix were worth $2,117,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also recently bought and sold shares of NFLX. Brighton Jones LLC grew its holdings in Netflix by 5.0% during the fourth quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock worth $4,804,000 after acquiring an additional 257 shares during the period. Revolve Wealth Partners LLC grew its holdings in Netflix by 16.4% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock worth $912,000 after acquiring an additional 144 shares during the period. Sivia Capital Partners LLC grew its holdings in Netflix by 21.2% during the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock worth $1,883,000 after acquiring an additional 246 shares during the period. Strategic Investment Advisors MI grew its holdings in Netflix by 18.9% during the second quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock worth $1,036,000 after acquiring an additional 123 shares during the period. Finally, Schnieders Capital Management LLC. grew its holdings in Netflix by 12.1% during the second quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock worth $2,832,000 after acquiring an additional 228 shares during the period. Institutional investors and hedge funds own 80.93% of the company's stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst-style pieces argue that Netflix’s ad business is becoming a major growth driver, with 2026 ad revenue projections around $3 billion and new formats, live events, and ad-tech tools expanding monetization. Article Title
• Positive Sentiment: Several bullish writeups say Netflix could be in the early stages of a comeback, citing upside from advertising scale and stronger cash generation, with one piece raising a 12-month target far above current levels. Article Title
• Positive Sentiment: Another bullish note says Netflix’s ad empire story is “too good to ignore,” highlighting the scalability of the ad tier, higher ARPU, and the potential for ad revenue to become a meaningful share of total sales. Article Title
• Positive Sentiment: Netflix is also getting support from reports tied to the AI/content-efficiency narrative, including a $600 million deal involving Ben Affleck’s AI company and claims that Netflix could save billions over time through production efficiencies. Article Title
• Neutral Sentiment: Netflix-related mentions in broader entertainment coverage, including a new “60 Minutes” head who previously worked with Netflix projects, are not likely to have a direct material impact on the stock. Article Title
• Negative Sentiment: Some recent coverage still points out that NFLX has been trading well below its 52-week high and has had a difficult year, which keeps valuation concerns and skepticism alive. Article Title

Insider Buying and Selling at Netflix

In related news, CEO Theodore A. Sarandos sold 27,312 shares of the stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total transaction of $2,402,636.64. Following the sale, the chief executive officer owned 284,804 shares of the company's stock, valued at $25,054,207.88. This trade represents a 8.75% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total value of $2,422,301.28. Following the sale, the chief executive officer directly owned 120,931 shares in the company, valued at approximately $10,725,370.39. The trade was a 18.42% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 1,365,509 shares of company stock valued at $129,675,743. 1.24% of the stock is owned by company insiders.

Wall Street Analysts Forecast Growth

Several analysts have weighed in on NFLX shares. Wolfe Research reissued an "outperform" rating and issued a $107.00 target price on shares of Netflix in a report on Friday, April 17th. Sanford C. Bernstein reissued a "buy" rating on shares of Netflix in a report on Thursday, May 14th. Morgan Stanley reissued an "overweight" rating on shares of Netflix in a report on Friday, April 17th. Raymond James Financial reissued a "market perform" rating on shares of Netflix in a report on Thursday, May 14th. Finally, KeyCorp reissued an "overweight" rating and issued a $115.00 target price (up from $108.00) on shares of Netflix in a report on Tuesday, April 14th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have given a Hold rating to the company. According to data from MarketBeat.com, Netflix presently has a consensus rating of "Moderate Buy" and a consensus price target of $114.82.

Netflix Stock Down 1.1%

NFLX opened at $86.36 on Friday. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The firm has a market cap of $363.64 billion, a P/E ratio of 27.89, a PEG ratio of 1.11 and a beta of 1.55. Netflix, Inc. has a 52 week low of $75.01 and a 52 week high of $134.12. The business's fifty day simple moving average is $93.29 and its 200 day simple moving average is $93.43.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts' consensus estimates of $0.76 by $0.47. The business had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business's revenue for the quarter was up 16.2% compared to the same quarter last year. During the same quarter last year, the company earned $6.61 earnings per share. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, equities research analysts anticipate that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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