Northcape Wealth Management LLC Boosts Holdings in Procter & Gamble Company (The) $PG

Key Points

• Northcape Wealth Management LLC increased its stake in Procter & Gamble by 73.8% in Q4, buying an additional 8,159 shares to hold 19,208 shares worth about $2.75 million.
• Several analysts have trimmed price targets and some ratings on PG, but the consensus remains a “Moderate Buy” with an average price target of $164.26, contributing to near‑term negative sentiment.
• The company saw significant insider selling

Northcape Wealth Management LLC grew its position in shares of Procter & Gamble Company (The) (NYSE:PG - Free Report) by 73.8% during the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 19,208 shares of the company's stock after purchasing an additional 8,159 shares during the period. Northcape Wealth Management LLC's holdings in Procter & Gamble were worth $2,753,000 as of its most recent SEC filing.

A number of other hedge funds also recently made changes to their positions in PG. Halbert Hargrove Global Advisors LLC purchased a new stake in shares of Procter & Gamble during the third quarter valued at approximately $25,000. Maseco LLP purchased a new stake in shares of Procter & Gamble during the fourth quarter valued at approximately $28,000. Saranac Partners Ltd purchased a new stake in shares of Procter & Gamble during the third quarter valued at approximately $30,000. Corundum Trust Company INC purchased a new stake in shares of Procter & Gamble during the third quarter valued at approximately $32,000. Finally, Caitlin John LLC purchased a new stake in shares of Procter & Gamble during the third quarter valued at approximately $34,000. Hedge funds and other institutional investors own 65.77% of the company's stock.

Analyst Upgrades and Downgrades

A number of research firms have recently weighed in on PG. Deutsche Bank Aktiengesellschaft decreased their price target on shares of Procter & Gamble from $171.00 to $162.00 and set a "hold" rating for the company in a research report on Monday, March 30th. Wells Fargo & Company decreased their price target on shares of Procter & Gamble from $177.00 to $158.00 and set an "overweight" rating for the company in a research report on Wednesday. UBS Group decreased their price target on shares of Procter & Gamble from $170.00 to $166.00 and set a "buy" rating for the company in a research report on Tuesday. Barclays set a $155.00 price target on shares of Procter & Gamble in a research report on Friday, January 16th. Finally, Erste Group Bank downgraded shares of Procter & Gamble from a "buy" rating to a "hold" rating in a research report on Tuesday, March 24th. Twelve analysts have rated the stock with a Buy rating and ten have given a Hold rating to the company's stock. According to MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus price target of $164.26.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: New product push — P&G launched "Mr. Clean PRO," a professional cleaning portfolio aimed at commercial customers; this expands addressable markets and can boost revenue durability in cleaning categories. P&G PRO Introduces Mr. Clean PRO
• Positive Sentiment: Brand relevance move — P&G struck a multi‑year, multi‑brand partnership with the WNBA to drive consumer engagement and younger/female audiences, which can support organic growth and marketing ROI. P&G WNBA Partnership Aims To Build Brand Relevance And Investor Interest
• Positive Sentiment: Positive media/strategy coverage — CNBC and other outlets highlighted P&G’s innovation strategy (what management calls its "lifeblood"), which can improve investor sentiment if investors see execution. The strategy P&G calls its 'lifeblood' and why it's key to the stock's turnaround
• Neutral Sentiment: Management succession in health care — P&G named a new health‑care CEO as a long‑time division leader retires; routine leadership changes can be neutral if transitions are smooth. P&G names new health care CEO as 33-year veteran retires
• Neutral Sentiment: Market commentary — Several outlets noted recent intraday moves (both gains and dips) and index tracking interest (Russell 1000), reflecting higher attention but not new fundamental data. Russell 1000 Index: Tracks Procter Gamble NYSE: PG Market Action Closely
• Negative Sentiment: Goldman Sachs trimmed its price target to $155 and kept a neutral rating — reduces upside in analyst consensus and likely weighs on near‑term sentiment. Goldman Sachs Adjusts PT on Procter & Gamble to $155
• Negative Sentiment: Multiple banks lowered targets — RBC cut its PT to $167 (keeps outperform), UBS cut to $166, Piper Sandler lowered to $142 (neutral), and Wells Fargo cut to $158 (still overweight). Collectively these trims reduce analyst upside and create selling pressure. RBC Cuts Price Target on Procter & Gamble to $167 UBS Lowers Procter & Gamble Price Target to $166 Piper Sandler Adjusts PT on Procter & Gamble to $142 Wells Fargo Adjusts PT on Procter & Gamble to $158
• Negative Sentiment: Analyst downgrade impact — Coverage notes the stock moved lower after recent downgrades, illustrating how sentiment shifts among major brokers are driving short‑term volatility. Procter & Gamble Stock Price Down 1.1% After Analyst Downgrade

Insider Activity at Procter & Gamble

In other news, Chairman Jon R. Moeller sold 162,232 shares of the business's stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $162.45, for a total transaction of $26,354,588.40. Following the completion of the transaction, the chairman owned 319,385 shares of the company's stock, valued at approximately $51,884,093.25. The trade was a 33.68% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, insider Moses Victor Javier Aguilar sold 15,169 shares of the business's stock in a transaction on Friday, February 13th. The shares were sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the transaction, the insider directly owned 44,735 shares of the company's stock, valued at approximately $7,259,595.80. This trade represents a 25.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 348,618 shares of company stock valued at $55,462,643. Company insiders own 0.20% of the company's stock.

Procter & Gamble Stock Performance

Shares of PG opened at $146.69 on Friday. Procter & Gamble Company has a 1 year low of $137.62 and a 1 year high of $171.65. The company has a market cap of $340.90 billion, a price-to-earnings ratio of 21.73, a price-to-earnings-growth ratio of 5.10 and a beta of 0.41. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. The firm has a fifty day moving average of $153.17 and a 200-day moving average of $149.31.

Procter & Gamble (NYSE:PG - Get Free Report) last announced its quarterly earnings results on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. During the same quarter in the previous year, the company posted $1.88 earnings per share. The company's revenue for the quarter was up 1.5% compared to the same quarter last year. As a group, equities analysts anticipate that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were issued a dividend of $1.0568 per share. The ex-dividend date of this dividend was Friday, January 23rd. This represents a $4.23 annualized dividend and a dividend yield of 2.9%. Procter & Gamble's payout ratio is 62.52%.

About Procter & Gamble

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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