Northstar Asset Management Inc. Has $8.93 Million Stock Position in Salesforce Inc. $CRM

Key Points

• Northstar Asset Management Inc. has reduced its stake in Salesforce by 5.9%, holding 32,741 shares valued at approximately $8.93 million, making it the firm's 19th largest position.
• Multiple institutional investors increased their positions in Salesforce, with Brighton Jones LLC raising its stake by 13.7% to own 25,668 shares worth $8.58 million.
• Analysts have varied opinions on Salesforce, with a consensus rating of "Moderate Buy" and a target price averaging $325.23, alongside mixed ratings from major firms including Bank of America and Wells Fargo.

Northstar Asset Management Inc. trimmed its position in Salesforce Inc. (NYSE:CRM - Free Report) by 5.9% in the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 32,741 shares of the CRM provider's stock after selling 2,068 shares during the quarter. Salesforce makes up 2.5% of Northstar Asset Management Inc.'s portfolio, making the stock its 19th biggest position. Northstar Asset Management Inc.'s holdings in Salesforce were worth $8,928,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Brighton Jones LLC boosted its holdings in Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock worth $8,582,000 after buying an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC boosted its holdings in Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after buying an additional 205 shares during the last quarter. Bison Wealth LLC boosted its holdings in Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after buying an additional 184 shares during the last quarter. GAMMA Investing LLC boosted its holdings in Salesforce by 13.9% during the first quarter. GAMMA Investing LLC now owns 14,166 shares of the CRM provider's stock worth $3,802,000 after buying an additional 1,725 shares during the last quarter. Finally, Pure Financial Advisors LLC boosted its holdings in Salesforce by 33.9% during the first quarter. Pure Financial Advisors LLC now owns 1,833 shares of the CRM provider's stock worth $492,000 after buying an additional 464 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

A number of equities analysts have issued reports on CRM shares. Bank of America reduced their target price on Salesforce from $350.00 to $325.00 and set a "buy" rating on the stock in a report on Tuesday, August 26th. Morgan Stanley raised their target price on Salesforce from $404.00 to $405.00 and gave the stock an "overweight" rating in a report on Tuesday, September 2nd. Wall Street Zen upgraded Salesforce from a "hold" rating to a "buy" rating in a report on Saturday, October 11th. Wells Fargo & Company cut their price objective on Salesforce from $275.00 to $265.00 and set an "equal weight" rating on the stock in a report on Thursday, September 4th. Finally, Royal Bank Of Canada cut their price objective on Salesforce from $275.00 to $250.00 and set a "sector perform" rating on the stock in a report on Thursday, September 4th. Twenty-five research analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, Salesforce presently has an average rating of "Moderate Buy" and an average price target of $325.23.

Insider Activity at Salesforce

In related news, Director David Blair Kirk purchased 3,400 shares of the stock in a transaction on Tuesday, September 9th. The shares were purchased at an average price of $254.66 per share, with a total value of $865,844.00. Following the transaction, the director directly owned 3,824 shares of the company's stock, valued at $973,819.84. This trade represents a 801.89% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of the business's stock in a transaction that occurred on Wednesday, August 20th. The stock was sold at an average price of $246.07, for a total value of $553,657.50. Following the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at $2,931,080,275.97. This trade represents a 0.02% decrease in their position. The disclosure for this sale can be found here. Insiders have sold a total of 78,750 shares of company stock worth $19,424,880 in the last ninety days. Insiders own 3.00% of the company's stock.

Salesforce Stock Down 0.0%

Shares of Salesforce stock opened at $254.93 on Friday. The business's 50 day simple moving average is $246.53 and its 200 day simple moving average is $258.07. Salesforce Inc. has a 52-week low of $226.48 and a 52-week high of $369.00. The firm has a market cap of $242.69 billion, a PE ratio of 37.05, a P/E/G ratio of 2.14 and a beta of 1.19. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12.

Salesforce (NYSE:CRM - Get Free Report) last announced its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $2.78 by $0.13. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The business had revenue of $10.24 billion for the quarter, compared to analyst estimates of $10.14 billion. During the same quarter last year, the firm earned $2.56 EPS. Salesforce's revenue for the quarter was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Investors of record on Wednesday, September 17th were given a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date of this dividend was Wednesday, September 17th. Salesforce's dividend payout ratio (DPR) is currently 24.13%.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.

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