Olaplex, Inc. develops and markets hair care products featuring a patented bond-building technology designed to repair and strengthen damaged hair. Its proprietary chemistry targets broken disulfide bonds caused by chemical, thermal and mechanical stresses. The company’s professional salon treatments—such as No.1 Bond Multiplier and No.2 Bond Perfector—are applied by trained stylists to fortify hair structure during and after coloring, bleaching or chemical services.
In addition to its professional channel, Olaplex offers a broad range of consumer-facing products that extend the same bond-restoration benefits to at-home routines. Flagship retail items include No.3 Hair Perfector, along with specialized shampoos, conditioners, masks and styling products. These are distributed through salon partners, e-commerce platforms and select specialty retailers in key markets around the world.
Founded in 2014 by Dean Christal in collaboration with Dr. Craig Hawker and Dr. Eric Pressly, Olaplex began as a single salon solution in Santa Barbara, California. The brand launched its first retail products in 2018 and has since expanded into more than 100 countries. Strategic partnerships and localized marketing initiatives have supported growth across North America, Europe, Asia-Pacific and Latin America.
Under the leadership of Chief Executive Officer JuE Wong, the company continues to prioritize innovation in research, sustainable packaging and global expansion. The management team remains committed to advancing its core bond-building science while broadening its product portfolio to meet evolving consumer and professional demands in the hair care industry.
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