Procter & Gamble Company (The) $PG Shares Acquired by Capital Investment Counsel Inc

Key Points

• Capital Investment Counsel boosted its stake in Procter & Gamble by 19.6% to 62,776 shares (worth $8.996 million), making PG about 1.1% of the fund's holdings and its 18th-largest position.
• P&G earnings slightly beat on EPS ($1.88 vs. $1.86) while revenue dipped just below estimates at $22.21 billion (+1.5% YoY), and the company paid a quarterly dividend of $1.0568 (annualized $4.23, yield 2.9%).
• Insiders have sold heavily (348,618 shares worth $55.46 million in the last 90 days) even as analysts remain mixed-to-positive with a consensus rating of "Moderate Buy" and a consensus price target of $163.89 amid recent price-target cuts.

Capital Investment Counsel Inc lifted its position in shares of Procter & Gamble Company (The) (NYSE:PG - Free Report) by 19.6% in the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 62,776 shares of the company's stock after buying an additional 10,277 shares during the period. Procter & Gamble makes up about 1.1% of Capital Investment Counsel Inc's holdings, making the stock its 18th biggest holding. Capital Investment Counsel Inc's holdings in Procter & Gamble were worth $8,996,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also made changes to their positions in PG. Northland Securities Inc. acquired a new stake in Procter & Gamble in the 4th quarter valued at $209,000. Smith Moore & CO. increased its holdings in Procter & Gamble by 25.4% in the 4th quarter. Smith Moore & CO. now owns 47,625 shares of the company's stock valued at $6,825,000 after purchasing an additional 9,637 shares in the last quarter. Andrew Hill Investment Advisors Inc. acquired a new stake in Procter & Gamble in the 4th quarter valued at $1,412,000. Burney Co. increased its holdings in Procter & Gamble by 1.0% in the 4th quarter. Burney Co. now owns 75,495 shares of the company's stock valued at $10,819,000 after purchasing an additional 776 shares in the last quarter. Finally, Monarch Capital Management Inc. increased its holdings in Procter & Gamble by 0.3% in the 4th quarter. Monarch Capital Management Inc. now owns 46,299 shares of the company's stock valued at $6,635,000 after purchasing an additional 129 shares in the last quarter. 65.77% of the stock is currently owned by institutional investors and hedge funds.

Procter & Gamble Stock Up 0.0%

Shares of Procter & Gamble stock opened at $145.17 on Monday. The business has a 50-day moving average of $153.04 and a 200-day moving average of $149.21. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. The company has a market capitalization of $337.37 billion, a PE ratio of 21.51, a P/E/G ratio of 5.11 and a beta of 0.41. Procter & Gamble Company has a 1-year low of $137.62 and a 1-year high of $171.65.

Procter & Gamble (NYSE:PG - Get Free Report) last announced its earnings results on Friday, January 23rd. The company reported $1.88 earnings per share for the quarter, beating the consensus estimate of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. During the same period last year, the firm earned $1.88 earnings per share. The company's revenue was up 1.5% on a year-over-year basis. As a group, equities analysts forecast that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were given a dividend of $1.0568 per share. The ex-dividend date of this dividend was Friday, January 23rd. This represents a $4.23 annualized dividend and a dividend yield of 2.9%. Procter & Gamble's dividend payout ratio (DPR) is presently 62.52%.

Insider Buying and Selling at Procter & Gamble

In other news, insider Balaji Purushothaman sold 12,827 shares of the stock in a transaction dated Wednesday, February 11th. The shares were sold at an average price of $160.31, for a total transaction of $2,056,296.37. Following the transaction, the insider owned 12,639 shares of the company's stock, valued at approximately $2,026,158.09. This trade represents a 50.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Marc S. Pritchard sold 95,903 shares of the stock in a transaction dated Friday, January 23rd. The stock was sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the transaction, the insider directly owned 182,607 shares in the company, valued at $27,601,048.05. The trade was a 34.43% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 348,618 shares of company stock valued at $55,462,643. Corporate insiders own 0.20% of the company's stock.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Launched Mr. Clean PRO to expand P&G’s professional/commercial cleaning lineup — targets higher-margin, recurring demand from businesses and could open a new commercial channel for the Mr. Clean franchise. PG Expands Professional Cleaning Portfolio With Mr. Clean PRO Launch
• Positive Sentiment: Multi-year, multi-brand WNBA partnership aims to boost brand relevance and consumer engagement across flagship personal-care brands — a strategic marketing move that can help sustain share and pricing power over time. P&G WNBA Partnership Aims To Build Brand Relevance And Investor Interest
• Neutral Sentiment: Executive change in health care: a long-tenured CEO retired and a successor was named — operationally important but likely a gradual transition with limited immediate impact on results. P&G names new health care CEO as 33-year veteran retires
• Neutral Sentiment: Bank of America trimmed its price target (keeps a buy rating) — signals slightly reduced upside expectations while preserving conviction in P&G’s longer-term cash generation. Benzinga
• Negative Sentiment: Multiple analyst price-target cuts and cautious ratings: RBC and UBS trimmed targets to the high‑$160s and Goldman remains at a hold — these actions amplify concerns about limited near-term upside and contribute to selling pressure. RBC cuts price target on Procter & Gamble to 167 from 172; keeps outperform rating UBS Group Lowers Procter & Gamble Price Target to $166.00 Goldman Sachs Sticks to Their Hold Rating for Procter & Gamble (PG)
• Negative Sentiment: Valuation critique: recent coverage highlights PG’s premium valuation versus peers amid soft demand and a modest growth outlook — a narrative that pressures sentiment until clearer upside from volume, pricing, or margin expansion emerges. Procter & Gamble's Premium Valuation: Buy Now or Stay on Sidelines?

Analyst Upgrades and Downgrades

Several brokerages recently issued reports on PG. Wells Fargo & Company lowered their price target on Procter & Gamble from $177.00 to $158.00 and set an "overweight" rating for the company in a report on Wednesday, April 8th. Rothschild & Co Redburn increased their price target on Procter & Gamble from $155.00 to $157.00 and gave the company a "neutral" rating in a report on Friday, January 23rd. Dbs Bank upgraded Procter & Gamble from a "hold" rating to a "buy" rating in a research note on Friday, January 23rd. The Goldman Sachs Group lowered their target price on Procter & Gamble from $159.00 to $155.00 and set a "neutral" rating for the company in a research note on Wednesday, April 8th. Finally, Erste Group Bank downgraded Procter & Gamble from a "buy" rating to a "hold" rating in a research note on Tuesday, March 24th. Twelve investment analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company's stock. According to data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $163.89.

About Procter & Gamble

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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