RFG Advisory LLC Has $1.30 Million Position in Salesforce Inc. $CRM

Key Points

• RFG Advisory cut its Salesforce position by 37% in the second quarter, selling 4,871 shares and retaining 8,306 shares valued at approximately $1.30 million. Institutional investors collectively own 80.43% of Salesforce.
• Salesforce reported strong quarterly results, with EPS of $5.90 versus the $3.27 consensus and revenue of $11.35 billion, up 10.8% year over year. The company also declared a quarterly dividend of $0.44 per share, yielding about 0.7% annually.
• Wall Street maintains a generally positive view, with a “Moderate Buy” consensus rating and an average price target of $267.12. However, competitive pressure in enterprise AI, acquisition spending and technical resistance following the stock’s rally remain key risks.

RFG Advisory LLC lessened its holdings in Salesforce Inc. (NYSE:CRM - Free Report) by 37.0% during the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 8,306 shares of the CRM provider's stock after selling 4,871 shares during the period. RFG Advisory LLC's holdings in Salesforce were worth $1,301,000 as of its most recent filing with the Securities and Exchange Commission.

Other hedge funds have also added to or reduced their stakes in the company. Brighton Jones LLC lifted its position in Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock worth $8,582,000 after acquiring an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC grew its position in shares of Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock valued at $611,000 after purchasing an additional 205 shares during the last quarter. Bison Wealth LLC increased its stake in shares of Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after purchasing an additional 184 shares during the period. Sivia Capital Partners LLC increased its stake in shares of Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock worth $807,000 after purchasing an additional 106 shares during the period. Finally, United Bank lifted its holdings in Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider's stock worth $2,781,000 after purchasing an additional 500 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company's stock.

Salesforce Stock Up 1.8%

Shares of NYSE CRM opened at $247.41 on Friday. The company has a market cap of $203.62 billion, a price-to-earnings ratio of 22.55, a PEG ratio of 1.11 and a beta of 1.20. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The stock has a 50-day moving average price of $200.54 and a two-hundred day moving average price of $187.17.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, beating analysts' consensus estimates of $3.27 by $2.63. The company had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The firm's quarterly revenue was up 10.8% compared to the same quarter last year. During the same period last year, the company posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, analysts forecast that Salesforce Inc. will post 12.83 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, October 8th. Investors of record on Thursday, September 17th will be given a dividend of $0.44 per share. The ex-dividend date is Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.7%. Salesforce's payout ratio is currently 16.04%.

Insider Transactions at Salesforce

In other Salesforce news, Director Craig Conway sold 4,500 shares of the stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. This trade represents a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. 3.50% of the stock is currently owned by insiders.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: AI acquisition strategy is accelerating. Salesforce completed its acquisition of Fin, formerly Intercom, adding an AI customer-agent platform, a technical AI team and more than 30,000 customers. The company is also reportedly in talks to acquire voice-AI market-research startup Listen Labs for approximately $2 billion, potentially strengthening its customer-data and AI capabilities. Salesforce Completes Acquisition of Fin Salesforce Eyes $2 Billion Acquisition of Listen Labs
• Positive Sentiment: Salesforce is expanding its enterprise AI ecosystem. Its new Enterprise AI Harness is designed to coordinate multiple models and agents using shared business context, while the Claudeforce partnership with Anthropic combines Claude with Salesforce CRM. These initiatives support the company’s argument that Agentforce and related products can drive future growth. Salesforce’s Enterprise AI Harness Salesforce and Anthropic Announce Claudeforce
• Positive Sentiment: Recent fundamentals remain supportive. Salesforce’s latest quarter beat EPS estimates by a wide margin, revenue increased 10.8% year over year, and profitability improved. This strong report helped reverse the market’s earlier concern that AI would undermine Salesforce’s core business.
• Neutral Sentiment: Investor attention is unusually high. Zacks identifies CRM as a trending stock, while analysts and investors weigh its earnings momentum, Agentforce growth and upcoming Dreamforce commentary. Some coverage frames the recent rally as a reason to take profits rather than add exposure. Salesforce Is a Trending Stock
• Negative Sentiment: Competitive and technical risks remain. Microsoft is marketing an AI-powered migration tool to win Salesforce customers for Dynamics 365, while AI-native startup Lightfield raised $47 million to develop a potential Salesforce alternative. Technical analysts also warn that CRM may be running into chart resistance after its sharp advance, and some investors question whether rising debt and acquisition spending increase risk.

Wall Street Analysts Forecast Growth

CRM has been the topic of a number of research reports. Wedbush initiated coverage on Salesforce in a report on Wednesday, July 1st. They issued an "outperform" rating on the stock. JPMorgan Chase & Co. boosted their target price on shares of Salesforce from $250.00 to $265.00 and gave the company an "overweight" rating in a research report on Thursday, August 27th. Deutsche Bank Aktiengesellschaft restated a "buy" rating on shares of Salesforce in a research note on Thursday, August 27th. CLSA assumed coverage on shares of Salesforce in a research report on Monday, July 20th. They set a "hold" rating and a $165.00 price target on the stock. Finally, UBS Group reiterated a "buy" rating on shares of Salesforce in a research note on Friday. Three analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the company's stock. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $267.12.

Salesforce Company Profile

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company's product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.

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