Salesforce Inc. $CRM Shares Sold by Harbor Investment Advisory LLC

Key Points

• Harbor Investment Advisory LLC reduced its stake in Salesforce Inc. by 6.9%, holding 26,326 shares valued at approximately $7.18 million after selling 1,955 shares in the second quarter.
• Salesforce reported a quarterly EPS of $2.91, exceeding analyst expectations, with quarterly revenue of $10.24 billion, an increase of 9.8% compared to the previous year.
• The company declared a quarterly dividend of $0.416 per share, with a dividend yield of 0.7%, set to be paid on October 9th to investors of record by September 17th.

Harbor Investment Advisory LLC decreased its stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 6.9% during the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 26,326 shares of the CRM provider's stock after selling 1,955 shares during the period. Harbor Investment Advisory LLC's holdings in Salesforce were worth $7,179,000 as of its most recent SEC filing.

Other large investors have also recently bought and sold shares of the company. Bernard Wealth Management Corp. acquired a new position in Salesforce during the 4th quarter valued at about $25,000. Wood Tarver Financial Group LLC acquired a new position in Salesforce during the 4th quarter valued at about $35,000. Capital A Wealth Management LLC increased its stake in Salesforce by 450.0% during the 1st quarter. Capital A Wealth Management LLC now owns 110 shares of the CRM provider's stock valued at $30,000 after buying an additional 90 shares during the period. CBIZ Investment Advisory Services LLC grew its stake in shares of Salesforce by 314.8% in the 1st quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider's stock worth $30,000 after purchasing an additional 85 shares during the last quarter. Finally, Abound Financial LLC acquired a new position in shares of Salesforce in the 1st quarter worth approximately $31,000. Institutional investors and hedge funds own 80.43% of the company's stock.

Salesforce Stock Performance

CRM stock opened at $242.68 on Friday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12. The stock has a market cap of $231.03 billion, a P/E ratio of 35.27, a P/E/G ratio of 2.24 and a beta of 1.22. The firm has a 50 day simple moving average of $253.21 and a 200 day simple moving average of $264.79. Salesforce Inc. has a 52 week low of $226.48 and a 52 week high of $369.00.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, topping the consensus estimate of $2.78 by $0.13. The business had revenue of $10.24 billion during the quarter, compared to analysts' expectations of $10.14 billion. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The firm's quarterly revenue was up 9.8% compared to the same quarter last year. During the same period last year, the company posted $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be issued a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date is Wednesday, September 17th. Salesforce's dividend payout ratio (DPR) is currently 24.13%.

Analysts Set New Price Targets

Several equities analysts have recently issued reports on CRM shares. DA Davidson raised shares of Salesforce from an "underperform" rating to a "neutral" rating and set a $225.00 price objective on the stock in a research note on Friday, August 15th. Macquarie reaffirmed a "neutral" rating and issued a $290.00 price objective on shares of Salesforce in a research note on Thursday, September 4th. Oppenheimer lowered their price objective on shares of Salesforce from $370.00 to $315.00 and set an "outperform" rating on the stock in a research note on Tuesday, August 26th. Sanford C. Bernstein lowered their price objective on shares of Salesforce from $255.00 to $221.00 and set an "underperform" rating on the stock in a research note on Thursday, September 4th. Finally, Roth Capital reiterated a "buy" rating and issued a $395.00 target price on shares of Salesforce in a report on Thursday, September 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, ten have given a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus price target of $332.58.

Insider Activity at Salesforce

In other Salesforce news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction that occurred on Wednesday, September 10th. The shares were sold at an average price of $246.66, for a total value of $554,985.00. Following the completion of the sale, the chief executive officer directly owned 11,911,571 shares in the company, valued at $2,938,108,102.86. The trade was a 0.02% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director David Blair Kirk bought 3,400 shares of Salesforce stock in a transaction on Tuesday, September 9th. The stock was acquired at an average price of $254.66 per share, with a total value of $865,844.00. Following the completion of the purchase, the director directly owned 3,824 shares of the company's stock, valued at approximately $973,819.84. The trade was a 801.89% increase in their ownership of the stock. The disclosure for this purchase can be found here. Over the last 90 days, insiders have sold 70,577 shares of company stock valued at $18,005,778. 3.00% of the stock is currently owned by corporate insiders.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.

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