Prime Capital Investment Advisors LLC reduced its stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 30.0% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 68,461 shares of the CRM provider's stock after selling 29,346 shares during the period. Prime Capital Investment Advisors LLC's holdings in Salesforce were worth $18,669,000 at the end of the most recent quarter.
Other institutional investors have also modified their holdings of the company. Painted Porch Advisors LLC increased its stake in Salesforce by 260.0% during the second quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider's stock valued at $25,000 after purchasing an additional 65 shares during the last quarter. Capital A Wealth Management LLC lifted its holdings in shares of Salesforce by 450.0% in the 1st quarter. Capital A Wealth Management LLC now owns 110 shares of the CRM provider's stock worth $30,000 after purchasing an additional 90 shares during the last quarter. CBIZ Investment Advisory Services LLC boosted its position in Salesforce by 314.8% during the 1st quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider's stock valued at $30,000 after purchasing an additional 85 shares during the period. Abound Financial LLC acquired a new stake in Salesforce in the first quarter worth $31,000. Finally, Christopher J. Hasenberg Inc boosted its holdings in shares of Salesforce by 383.3% during the second quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider's stock valued at $32,000 after acquiring an additional 92 shares during the period. Institutional investors and hedge funds own 80.43% of the company's stock.
Wall Street Analyst Weigh In
CRM has been the topic of a number of analyst reports. JPMorgan Chase & Co. dropped their price objective on shares of Salesforce from $380.00 to $365.00 and set an "overweight" rating on the stock in a report on Thursday, September 4th. Oppenheimer decreased their price target on Salesforce from $370.00 to $315.00 and set an "outperform" rating for the company in a research note on Tuesday, August 26th. Macquarie reissued a "neutral" rating and set a $290.00 price target on shares of Salesforce in a report on Thursday, September 4th. Piper Sandler cut their price objective on shares of Salesforce from $335.00 to $315.00 and set an "overweight" rating on the stock in a research note on Thursday, September 4th. Finally, Needham & Company LLC reiterated a "buy" rating and issued a $400.00 target price on shares of Salesforce in a research report on Thursday, September 4th. Twenty-six analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average target price of $332.58.
View Our Latest Report on Salesforce
Insider Buying and Selling at Salesforce
In other news, CEO Marc Benioff sold 2,250 shares of the company's stock in a transaction dated Friday, August 1st. The stock was sold at an average price of $251.94, for a total value of $566,865.00. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $3,001,001,197.74. This represents a 0.02% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director David Blair Kirk purchased 3,400 shares of the firm's stock in a transaction that occurred on Tuesday, September 9th. The shares were bought at an average price of $254.66 per share, with a total value of $865,844.00. Following the completion of the acquisition, the director owned 3,824 shares of the company's stock, valued at $973,819.84. This trade represents a 801.89% increase in their position. The disclosure for this purchase can be found here. Insiders have sold 78,750 shares of company stock worth $19,747,868 over the last three months. 3.00% of the stock is owned by insiders.
Salesforce Price Performance
Shares of NYSE CRM opened at $240.25 on Monday. Salesforce Inc. has a twelve month low of $226.48 and a twelve month high of $369.00. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The firm has a 50-day moving average of $246.66 and a two-hundred day moving average of $260.05. The company has a market capitalization of $228.72 billion, a price-to-earnings ratio of 34.92, a PEG ratio of 2.08 and a beta of 1.19.
Salesforce (NYSE:CRM - Get Free Report) last released its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, topping analysts' consensus estimates of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The business had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. During the same period in the previous year, the firm earned $2.56 EPS. The business's revenue for the quarter was up 9.8% on a year-over-year basis. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.
Salesforce Announces Dividend
The firm also recently announced a quarterly dividend, which will be paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th will be given a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date of this dividend is Wednesday, September 17th. Salesforce's dividend payout ratio (DPR) is 24.13%.
Salesforce Company Profile
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Free Report)
Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.
See Also
Want to see what other hedge funds are holding CRM? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Salesforce Inc. (NYSE:CRM - Free Report).

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