Smith Group Asset Management LLC raised its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG - Free Report) by 1.4% in the 2nd quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 8,965 shares of the business services provider's stock after acquiring an additional 128 shares during the quarter. Booking makes up approximately 3.4% of Smith Group Asset Management LLC's holdings, making the stock its 5th biggest position. Smith Group Asset Management LLC's holdings in Booking were worth $51,901,000 at the end of the most recent quarter.
Other hedge funds also recently made changes to their positions in the company. Brighton Jones LLC boosted its holdings in shares of Booking by 34.9% in the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider's stock valued at $1,249,000 after buying an additional 65 shares during the last quarter. Revolve Wealth Partners LLC acquired a new stake in shares of Booking in the 4th quarter valued at approximately $209,000. GAMMA Investing LLC boosted its holdings in shares of Booking by 13.2% in the 1st quarter. GAMMA Investing LLC now owns 513 shares of the business services provider's stock valued at $2,363,000 after buying an additional 60 shares during the last quarter. Oppenheimer & Co. Inc. boosted its holdings in shares of Booking by 57.9% in the 1st quarter. Oppenheimer & Co. Inc. now owns 221 shares of the business services provider's stock valued at $1,018,000 after buying an additional 81 shares during the last quarter. Finally, Legacy Advisors LLC boosted its holdings in shares of Booking by 13.1% in the 1st quarter. Legacy Advisors LLC now owns 95 shares of the business services provider's stock valued at $438,000 after buying an additional 11 shares during the last quarter. 92.42% of the stock is owned by institutional investors.
Booking Stock Performance
BKNG opened at $5,093.47 on Friday. Booking Holdings Inc. has a fifty-two week low of $4,096.23 and a fifty-two week high of $5,839.41. The company has a market capitalization of $165.08 billion, a P/E ratio of 35.42, a P/E/G ratio of 1.62 and a beta of 1.35. The stock has a fifty day moving average of $5,438.95 and a 200-day moving average of $5,353.66.
Booking (NASDAQ:BKNG - Get Free Report) last posted its earnings results on Tuesday, July 29th. The business services provider reported $55.40 earnings per share for the quarter, topping analysts' consensus estimates of $50.32 by $5.08. Booking had a negative return on equity of 134.19% and a net margin of 19.23%.The company had revenue of $6.80 billion during the quarter, compared to the consensus estimate of $6.54 billion. During the same quarter last year, the firm earned $41.90 earnings per share. The company's revenue was up 16.0% on a year-over-year basis. Booking has set its Q3 2025 guidance at EPS. On average, equities research analysts predict that Booking Holdings Inc. will post 209.92 earnings per share for the current fiscal year.
Insider Transactions at Booking
In related news, CEO Glenn D. Fogel sold 625 shares of the firm's stock in a transaction on Wednesday, October 15th. The stock was sold at an average price of $5,141.53, for a total value of $3,213,456.25. Following the transaction, the chief executive officer owned 22,982 shares in the company, valued at approximately $118,162,642.46. This trade represents a 2.65% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Vanessa Ames Wittman sold 15 shares of the firm's stock in a transaction on Wednesday, October 15th. The stock was sold at an average price of $5,291.98, for a total value of $79,379.70. Following the completion of the transaction, the director owned 732 shares in the company, valued at $3,873,729.36. The trade was a 2.01% decrease in their position. The disclosure for this sale can be found here. Over the last 90 days, insiders sold 3,197 shares of company stock valued at $17,260,963. 0.16% of the stock is currently owned by corporate insiders.
Analysts Set New Price Targets
Several research firms have recently commented on BKNG. Wedbush reissued a "neutral" rating and issued a $5,900.00 price objective on shares of Booking in a report on Wednesday, July 30th. DA Davidson increased their price objective on Booking from $5,750.00 to $6,500.00 and gave the company a "buy" rating in a report on Thursday, July 31st. Truist Financial raised their price target on Booking from $4,720.00 to $5,630.00 and gave the company a "hold" rating in a report on Monday, July 14th. Citigroup raised their price target on Booking from $5,560.00 to $6,500.00 and gave the company a "buy" rating in a report on Wednesday, July 30th. Finally, Morgan Stanley set a $5,650.00 price target on Booking and gave the company an "equal weight" rating in a report on Wednesday, July 30th. Three equities research analysts have rated the stock with a Strong Buy rating, twenty have given a Buy rating and ten have given a Hold rating to the company's stock. According to MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average price target of $5,994.00.
View Our Latest Research Report on BKNG
Booking Profile
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Free Report)
Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.
Further Reading

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