Smith Moore & CO. Purchases 9,637 Shares of Procter & Gamble Company (The) $PG

Key Points

• Smith Moore & CO. increased its stake in Procter & Gamble by 25.4% in Q4, buying 9,637 shares and bringing its total to 47,625 shares valued at about $6.83 million.
• Significant insider selling has occurred recently — Chairman Jon R. Moeller sold 162,232 shares (~$26.35M) and insiders sold 348,618 shares totaling roughly $55.46M in the past three months, leaving insiders with just 0.20% ownership.
• Procter & Gamble trades near $145 with a market cap of ~$337.4B, pays a $4.23 annual dividend (2.9% yield), and despite some price‑target cuts retains a consensus "Moderate Buy" rating with a $163.89 target.

Smith Moore & CO. raised its position in Procter & Gamble Company (The) (NYSE:PG - Free Report) by 25.4% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 47,625 shares of the company's stock after purchasing an additional 9,637 shares during the period. Smith Moore & CO.'s holdings in Procter & Gamble were worth $6,825,000 as of its most recent filing with the SEC.

Several other large investors have also recently bought and sold shares of the company. Andrew Hill Investment Advisors Inc. bought a new stake in Procter & Gamble in the fourth quarter valued at approximately $1,412,000. Burney Co. increased its stake in Procter & Gamble by 1.0% in the fourth quarter. Burney Co. now owns 75,495 shares of the company's stock valued at $10,819,000 after purchasing an additional 776 shares in the last quarter. Monarch Capital Management Inc. boosted its holdings in shares of Procter & Gamble by 0.3% in the fourth quarter. Monarch Capital Management Inc. now owns 46,299 shares of the company's stock valued at $6,635,000 after buying an additional 129 shares during the period. Kagan Cocozza Asset Management boosted its holdings in shares of Procter & Gamble by 4.8% in the fourth quarter. Kagan Cocozza Asset Management now owns 5,036 shares of the company's stock valued at $722,000 after buying an additional 232 shares during the period. Finally, Armbruster Capital Management Inc. boosted its holdings in shares of Procter & Gamble by 3.7% in the fourth quarter. Armbruster Capital Management Inc. now owns 2,834 shares of the company's stock valued at $406,000 after buying an additional 101 shares during the period. Institutional investors own 65.77% of the company's stock.

Procter & Gamble Stock Performance

Shares of PG opened at $145.17 on Monday. Procter & Gamble Company has a 12 month low of $137.62 and a 12 month high of $171.65. The firm has a fifty day simple moving average of $153.04 and a 200 day simple moving average of $149.21. The stock has a market capitalization of $337.37 billion, a price-to-earnings ratio of 21.51, a PEG ratio of 5.11 and a beta of 0.41. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49.

Procter & Gamble (NYSE:PG - Get Free Report) last announced its earnings results on Friday, January 23rd. The company reported $1.88 EPS for the quarter, topping the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business had revenue of $22.21 billion during the quarter, compared to analysts' expectations of $22.36 billion. During the same quarter in the prior year, the company posted $1.88 earnings per share. The firm's revenue was up 1.5% on a year-over-year basis. Research analysts forecast that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, January 23rd were issued a dividend of $1.0568 per share. The ex-dividend date was Friday, January 23rd. This represents a $4.23 annualized dividend and a yield of 2.9%. Procter & Gamble's dividend payout ratio is presently 62.52%.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Launched Mr. Clean PRO to expand P&G’s professional/commercial cleaning lineup — targets higher-margin, recurring demand from businesses and could open a new commercial channel for the Mr. Clean franchise. PG Expands Professional Cleaning Portfolio With Mr. Clean PRO Launch
• Positive Sentiment: Multi-year, multi-brand WNBA partnership aims to boost brand relevance and consumer engagement across flagship personal-care brands — a strategic marketing move that can help sustain share and pricing power over time. P&G WNBA Partnership Aims To Build Brand Relevance And Investor Interest
• Neutral Sentiment: Executive change in health care: a long-tenured CEO retired and a successor was named — operationally important but likely a gradual transition with limited immediate impact on results. P&G names new health care CEO as 33-year veteran retires
• Neutral Sentiment: Bank of America trimmed its price target (keeps a buy rating) — signals slightly reduced upside expectations while preserving conviction in P&G’s longer-term cash generation. Benzinga
• Negative Sentiment: Multiple analyst price-target cuts and cautious ratings: RBC and UBS trimmed targets to the high‑$160s and Goldman remains at a hold — these actions amplify concerns about limited near-term upside and contribute to selling pressure. RBC cuts price target on Procter & Gamble to 167 from 172; keeps outperform rating UBS Group Lowers Procter & Gamble Price Target to $166.00 Goldman Sachs Sticks to Their Hold Rating for Procter & Gamble (PG)
• Negative Sentiment: Valuation critique: recent coverage highlights PG’s premium valuation versus peers amid soft demand and a modest growth outlook — a narrative that pressures sentiment until clearer upside from volume, pricing, or margin expansion emerges. Procter & Gamble's Premium Valuation: Buy Now or Stay on Sidelines?

Insider Buying and Selling at Procter & Gamble

In related news, insider Moses Victor Javier Aguilar sold 15,169 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the completion of the transaction, the insider owned 44,735 shares in the company, valued at approximately $7,259,595.80. This represents a 25.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Chairman Jon R. Moeller sold 162,232 shares of the company's stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.45, for a total transaction of $26,354,588.40. Following the sale, the chairman directly owned 319,385 shares in the company, valued at $51,884,093.25. This trade represents a 33.68% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 348,618 shares of company stock valued at $55,462,643 in the last three months. 0.20% of the stock is currently owned by insiders.

Analyst Upgrades and Downgrades

Several research firms have recently weighed in on PG. Wells Fargo & Company reduced their price target on shares of Procter & Gamble from $177.00 to $158.00 and set an "overweight" rating for the company in a report on Wednesday, April 8th. Deutsche Bank Aktiengesellschaft reduced their price target on shares of Procter & Gamble from $171.00 to $162.00 and set a "hold" rating for the company in a report on Monday, March 30th. Rothschild & Co Redburn upped their price target on shares of Procter & Gamble from $155.00 to $157.00 and gave the company a "neutral" rating in a report on Friday, January 23rd. UBS Group reduced their price target on shares of Procter & Gamble from $170.00 to $166.00 and set a "buy" rating for the company in a report on Tuesday, April 7th. Finally, Royal Bank Of Canada reduced their price target on shares of Procter & Gamble from $172.00 to $167.00 and set an "outperform" rating for the company in a report on Thursday. Twelve analysts have rated the stock with a Buy rating and ten have given a Hold rating to the company's stock. Based on data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and a consensus price target of $163.89.

Procter & Gamble Company Profile

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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