BlackBerry (BB) Stock Price, News & Analysis

Company Overview

BlackBerry Limited, formerly known as Research In Motion (RIM), is a Canadian enterprise software and cybersecurity company based in Waterloo, Ontario. Since its founding in 1984, the firm has evolved from a pioneer in mobile devices into a specialist in secure communications, endpoint management, and embedded systems software. BlackBerry’s core mission today centers on delivering security-first solutions that protect critical data and infrastructure across diverse industries.

At the heart of BlackBerry’s offerings is the BlackBerry Spark® platform, which combines unified endpoint management (UEM), secure communications, and artificial intelligence–driven threat detection into a single framework. The company’s Cylance® business unit, acquired in 2019, leverages machine learning and behavioral analytics to prevent malware and advanced persistent threats. BlackBerry QNX®, another flagship product line, provides a real-time operating system (RTOS) widely used in automotive infotainment, medical devices, industrial control systems, and other embedded applications where reliability and security are paramount.

BlackBerry’s transformation began in the mid-2010s as the market for its iconic smartphones waned. Under the leadership of Executive Chairman and CEO John S. Chen, who joined the company in 2013, BlackBerry shifted its focus from hardware to software and services. This strategic pivot involved divesting its handset business and intensifying investments in cybersecurity research, threat intelligence, and partnerships with automotive and industrial manufacturers to embed QNX technologies in safety-critical systems.

Today, BlackBerry serves a global customer base spanning North America, Europe, Asia Pacific and beyond, with particular emphasis on regulated sectors such as government, finance, healthcare and automotive. The company maintains offices in major technology hubs worldwide, fostering collaboration with industry leaders to address emerging cybersecurity challenges and support the ongoing digital transformation of enterprise and industrial environments.

Key Stats

• Today's Range: $4.46 to $4.68
• 50-Day Range: $3.59 to $5.00
• 52-Week Range: $2.24 to $6.24
• Volume: 17.07 million shs
• Average Volume: 12.60 million shs
• Market Capitalization: $2.65 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.10
• Consensus Rating: Hold

BlackBerry Stock Analysis - MarketRank™

BlackBerry scored higher than 68% of companies evaluated by MarketBeat, and ranked 482nd out of 669 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Hold

Consensus Rating

BlackBerry has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on 1 buy rating, 5 hold ratings, and 1 sell rating.

Upside Potential

BlackBerry has a consensus price target of $5.10, representing about 13.5% upside from its current price of $4.50.

Amount of Analyst Coverage

BlackBerry has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for BlackBerry are expected to grow in the coming year, from ($0.03) to $0.03 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of BlackBerry is 59.38, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 284.02.

Price to Earnings Ratio vs. Sector

The P/E ratio of BlackBerry is 59.38, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 454.59.

Price to Book Value per Share Ratio

BlackBerry has a P/B Ratio of 3.65. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

5.24% of the float of BlackBerry has been sold short.

Short Interest Ratio / Days to Cover

BlackBerry has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in BlackBerry has recently decreased by 11.48%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BlackBerry does not currently pay a dividend.

Dividend Growth

BlackBerry does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

5.24% of the float of BlackBerry has been sold short.

Short Interest Ratio / Days to Cover

BlackBerry has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in BlackBerry has recently decreased by 11.48%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.31

News Sentiment

BlackBerry has a news sentiment score of 0.31. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.59 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for BlackBerry this week, compared to 1 article on an average week.

Search Interest

27 people have searched for BB on MarketBeat in the last 30 days. This is an increase of 59% compared to the previous 30 days.

MarketBeat Follows

19 people have added BlackBerry to their MarketBeat watchlist in the last 30 days. This is an increase of 171% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, BlackBerry insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $218,681.00 in company stock.

Percentage Held by Insiders

Only 0.37% of the stock of BlackBerry is held by insiders.

Percentage Held by Institutions

54.48% of the stock of BlackBerry is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BB Stock Analysis - Frequently Asked Questions

How have BB shares performed this year?

BlackBerry's stock was trading at $3.78 on January 1st, 2025. Since then, BB stock has increased by 18.9% and is now trading at $4.4950.

How were BlackBerry's earnings last quarter?

BlackBerry Limited (NYSE:BB) released its earnings results on Thursday, September, 25th. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.01 by $0.03. BlackBerry's quarterly revenue was down 10.6% on a year-over-year basis.
Read the conference call transcript.

How do I buy shares of BlackBerry?

Shares of BB stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of BlackBerry own?

Based on aggregate information from My MarketBeat watchlists, some other companies that BlackBerry investors own include Scilex (SCLX), Rigetti Computing (RGTI), Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Pfizer (PFE) and Advanced Micro Devices (AMD).

Company Calendar

• Last Earnings: 9/25/2025
• Today: 10/03/2025
• Next Earnings (Estimated): 12/18/2025
• Fiscal Year End: 2/28/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: Software - Application
• Sub-Industry: Wireless Telecommunication Services
• Current Symbol: NYSE:BB
• Previous Symbol: NASDAQ:RIMM
• CIK: 1070235
• Web: www.blackberry.com
• Phone: +1-519-888-7465
• Fax: 519-888-6906
• Employees: 1,820
• Year Founded: 1984

Price Target and Rating

• Average Price Target for BlackBerry: $5.10
• High Price Target: $6.00
• Low Price Target: $4.50
• Potential Upside/Downside: +13.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.01)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$79 million
• Net Margins: -0.60%
• Pretax Margin: 5.75%
• Return on Equity: 6.07%
• Return on Assets: 3.51%

Debt

• Debt-to-Equity Ratio: 0.27
• Current Ratio: 2.20
• Quick Ratio: 2.20

Sales & Book Value

• Annual Sales: $534.90 million
• Price / Sales: 4.96
• Cash Flow: $0.05 per share
• Price / Cash Flow: 90.34
• Book Value: $1.23 per share
• Price / Book: 3.65

Miscellaneous

• Outstanding Shares: 590,360,000
• Free Float: 588,177,000
• Market Cap: $2.65 billion
• Optionable: Optionable
• Beta: 1.51