Groupon (NASDAQ:GRPN) Reaches New 52-Week High - Should You Buy?

Shares of Groupon, Inc. (NASDAQ:GRPN - Get Free Report) hit a new 52-week high on Friday . The stock traded as high as $27.87 and last traded at $27.00, with a volume of 471710 shares traded. The stock had previously closed at $26.67.

Analyst Upgrades and Downgrades

Several analysts recently weighed in on GRPN shares. Roth Mkm raised their price objective on Groupon from $21.00 to $24.00 and gave the company a "buy" rating in a research note on Tuesday, April 29th. Ascendiant Capital Markets raised their target price on shares of Groupon from $14.00 to $19.00 and gave the company a "buy" rating in a research report on Monday, March 17th. The Goldman Sachs Group increased their price target on Groupon from $9.00 to $15.00 and gave the company a "sell" rating in a research note on Monday, May 12th. Finally, Wall Street Zen downgraded Groupon from a "strong-buy" rating to a "buy" rating in a report on Thursday. One analyst has rated the stock with a sell rating, four have assigned a buy rating and one has given a strong buy rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $18.75.

Groupon Trading Up 0.3%

The firm's 50-day moving average is $20.18 and its 200 day moving average is $14.44. The company has a current ratio of 0.93, a quick ratio of 0.93 and a debt-to-equity ratio of 5.66. The firm has a market capitalization of $1.07 billion, a price-to-earnings ratio of 52.45 and a beta of 0.83.

Groupon (NASDAQ:GRPN - Get Free Report) last posted its quarterly earnings data on Wednesday, May 7th. The coupon company reported $0.18 earnings per share for the quarter, beating analysts' consensus estimates of ($0.20) by $0.38. The business had revenue of $117.19 million during the quarter, compared to the consensus estimate of $115.51 million. Groupon had a return on equity of 91.94% and a net margin of 3.87%. On average, equities analysts predict that Groupon, Inc. will post -0.31 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently modified their holdings of the company. New York State Teachers Retirement System acquired a new stake in Groupon in the 4th quarter valued at $26,000. Picton Mahoney Asset Management increased its position in shares of Groupon by 68.2% during the fourth quarter. Picton Mahoney Asset Management now owns 2,446 shares of the coupon company's stock worth $30,000 after acquiring an additional 992 shares in the last quarter. KLP Kapitalforvaltning AS bought a new stake in shares of Groupon during the fourth quarter worth about $41,000. AlphaQuest LLC raised its holdings in shares of Groupon by 383.5% in the 1st quarter. AlphaQuest LLC now owns 3,718 shares of the coupon company's stock worth $70,000 after acquiring an additional 2,949 shares during the last quarter. Finally, Amundi lifted its position in Groupon by 35.5% in the 4th quarter. Amundi now owns 3,838 shares of the coupon company's stock valued at $47,000 after acquiring an additional 1,006 shares in the last quarter. Institutional investors and hedge funds own 90.05% of the company's stock.

Groupon Company Profile

Groupon, Inc, together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites.