Harley-Davidson (NYSE:HOG) Given New $28.00 Price Target at Robert W. Baird

Harley-Davidson (NYSE:HOG - Get Free Report) had its price target upped by research analysts at Robert W. Baird from $26.00 to $28.00 in a research note issued to investors on Wednesday,Benzinga reports. The firm currently has a "neutral" rating on the stock. Robert W. Baird's price objective indicates a potential upside of 12.04% from the company's previous close.

A number of other brokerages have also recently commented on HOG. Morgan Stanley dropped their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an "equal weight" rating on the stock in a research note on Thursday, February 6th. UBS Group decreased their target price on Harley-Davidson from $35.00 to $28.00 and set a "neutral" rating for the company in a research report on Thursday, February 20th. Bank of America lowered their target price on Harley-Davidson from $40.00 to $35.00 and set a "buy" rating on the stock in a report on Thursday, January 30th. DA Davidson restated a "buy" rating and set a $31.00 price objective on shares of Harley-Davidson in a research note on Wednesday, April 9th. Finally, Citigroup reduced their target price on shares of Harley-Davidson from $29.00 to $28.00 and set a "neutral" rating for the company in a research note on Wednesday, April 2nd. Six equities research analysts have rated the stock with a hold rating, one has issued a buy rating and one has given a strong buy rating to the company's stock. According to MarketBeat.com, the company currently has an average rating of "Hold" and a consensus price target of $30.17.

Harley-Davidson Price Performance

HOG opened at $24.99 on Wednesday. The stock has a fifty day simple moving average of $23.87 and a two-hundred day simple moving average of $27.80. The company has a market cap of $3.04 billion, a price-to-earnings ratio of 7.50, a price-to-earnings-growth ratio of 0.38 and a beta of 1.30. Harley-Davidson has a 12-month low of $20.45 and a 12-month high of $39.93. The company has a current ratio of 1.40, a quick ratio of 1.19 and a debt-to-equity ratio of 1.41.

Harley-Davidson (NYSE:HOG - Get Free Report) last posted its earnings results on Thursday, May 1st. The company reported $1.07 earnings per share for the quarter, beating the consensus estimate of $0.80 by $0.27. The company had revenue of $315.24 million during the quarter, compared to analysts' expectations of $1.12 billion. Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. Harley-Davidson's quarterly revenue was down 23.2% on a year-over-year basis. During the same period last year, the company posted $1.72 earnings per share. Research analysts predict that Harley-Davidson will post 3.44 earnings per share for the current fiscal year.

Insider Activity

In other news, insider Luke Christopher Mansfield sold 3,400 shares of the company's stock in a transaction on Thursday, February 13th. The shares were sold at an average price of $25.96, for a total value of $88,264.00. Following the sale, the insider now directly owns 23,555 shares of the company's stock, valued at $611,487.80. This represents a 12.61% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. 0.93% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the company. Versant Capital Management Inc lifted its holdings in shares of Harley-Davidson by 3,514.8% in the 1st quarter. Versant Capital Management Inc now owns 976 shares of the company's stock valued at $25,000 after buying an additional 949 shares during the period. Venturi Wealth Management LLC raised its holdings in shares of Harley-Davidson by 172.0% during the fourth quarter. Venturi Wealth Management LLC now owns 876 shares of the company's stock worth $26,000 after purchasing an additional 554 shares during the period. Assetmark Inc. increased its holdings in shares of Harley-Davidson by 209.7% in the 1st quarter. Assetmark Inc. now owns 1,053 shares of the company's stock worth $27,000 after acquiring an additional 713 shares during the period. CX Institutional acquired a new position in shares of Harley-Davidson during the first quarter valued at approximately $28,000. Finally, Financial Harvest LLC bought a new stake in Harley-Davidson during the first quarter worth approximately $30,000. 85.10% of the stock is currently owned by institutional investors and hedge funds.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

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