Rep. Tim Moore Buys Harley-Davidson, Inc. (NYSE:HOG) Shares

Key Points

• Representative Tim Moore of North Carolina purchased between $15,001 and $50,000 in shares of Harley-Davidson on July 30th, as disclosed on August 5th.
• Harley-Davidson reported a quarterly earnings per share (EPS) of $0.88, missing analysts' estimates of $0.99, although it exceeded revenue expectations with $1.31 billion.
• The company announced a quarterly dividend of $0.18, translating to an annualized dividend yield of 3.0%, with a payout ratio of 37.31%.

Representative Tim Moore (R-North Carolina) recently bought shares of Harley-Davidson, Inc. NYSE: HOG. In a filing disclosed on August 05th, the Representative disclosed that they had bought between $15,001 and $50,000 in Harley-Davidson stock on July 30th.

Representative Tim Moore also recently made the following trade(s):

• Purchased $15,001 - $50,000 in shares of Krispy Kreme NASDAQ: DNUT on 7/30/2025.
• Purchased $15,001 - $50,000 in shares of Centene NYSE: CNC on 7/30/2025.
• Purchased $15,001 - $50,000 in shares of Verizon Communications NYSE: VZ on 7/29/2025.
• Purchased $15,001 - $50,000 in shares of Intel NASDAQ: INTC on 7/29/2025.
• Purchased $1,001 - $15,000 in shares of Krispy Kreme NASDAQ: DNUT on 7/29/2025.
• Purchased $15,001 - $50,000 in shares of Centene NYSE: CNC on 7/29/2025.
• Purchased $1,001 - $15,000 in shares of Centene NYSE: CNC on 7/22/2025.
• Purchased $1,001 - $15,000 in shares of UnitedHealth Group NYSE: UNH on 7/21/2025.
• Purchased $15,001 - $50,000 in shares of Centene NYSE: CNC on 7/21/2025.
• Purchased $15,001 - $50,000 in shares of Centene NYSE: CNC on 7/18/2025.

Harley-Davidson Trading Up 0.5%

NYSE HOG traded up $0.11 during mid-day trading on Friday, reaching $24.20. 1,496,663 shares of the stock were exchanged, compared to its average volume of 2,464,041. Harley-Davidson, Inc. has a 1-year low of $20.45 and a 1-year high of $39.93. The business's fifty day simple moving average is $24.26 and its 200 day simple moving average is $24.65. The stock has a market capitalization of $2.94 billion, a PE ratio of 12.54, a PEG ratio of 0.40 and a beta of 1.29. The company has a debt-to-equity ratio of 1.32, a quick ratio of 1.20 and a current ratio of 1.37.

Harley-Davidson (NYSE:HOG - Get Free Report) last announced its quarterly earnings results on Wednesday, July 30th. The company reported $0.88 earnings per share for the quarter, missing analysts' consensus estimates of $0.99 by ($0.11). The company had revenue of $1.31 billion during the quarter, compared to analyst estimates of $1.09 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. The firm's revenue for the quarter was down 19.3% compared to the same quarter last year. During the same quarter last year, the business earned $1.63 EPS. On average, research analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Wednesday, June 18th. Stockholders of record on Monday, June 2nd were given a $0.18 dividend. The ex-dividend date was Monday, June 2nd. This represents a $0.72 annualized dividend and a dividend yield of 3.0%. Harley-Davidson's dividend payout ratio is currently 37.31%.

Insider Activity at Harley-Davidson

In other news, Director Rafeh Masood bought 2,068 shares of Harley-Davidson stock in a transaction on Tuesday, August 5th. The stock was purchased at an average cost of $24.06 per share, with a total value of $49,756.08. Following the purchase, the director directly owned 4,705 shares of the company's stock, valued at approximately $113,202.30. This trade represents a 78.42% increase in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Company insiders own 0.93% of the company's stock.

Analysts Set New Price Targets

HOG has been the topic of a number of research analyst reports. UBS Group decreased their price target on shares of Harley-Davidson from $28.00 to $27.00 and set a "neutral" rating on the stock in a report on Tuesday, July 8th. Robert W. Baird raised their target price on shares of Harley-Davidson from $26.00 to $28.00 and gave the company a "neutral" rating in a research note on Wednesday, May 14th. Finally, Citigroup lifted their price target on shares of Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a research note on Monday, June 16th. Six research analysts have rated the stock with a hold rating, one has given a buy rating and one has issued a strong buy rating to the stock. According to MarketBeat, the company has an average rating of "Hold" and a consensus price target of $29.83.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in HOG. Norges Bank acquired a new position in shares of Harley-Davidson in the 4th quarter valued at about $11,010,000. Brickwood Asset Management LLP acquired a new position in shares of Harley-Davidson in the 4th quarter valued at about $27,783,000. Aquatic Capital Management LLC boosted its holdings in shares of Harley-Davidson by 186.6% in the 4th quarter. Aquatic Capital Management LLC now owns 144,458 shares of the company's stock valued at $4,353,000 after buying an additional 94,058 shares during the period. Praxis Investment Management Inc. acquired a new position in shares of Harley-Davidson in the 1st quarter valued at about $291,000. Finally, Northern Trust Corp boosted its holdings in shares of Harley-Davidson by 20.1% in the 4th quarter. Northern Trust Corp now owns 1,063,222 shares of the company's stock valued at $32,035,000 after buying an additional 177,748 shares during the period. 85.10% of the stock is owned by institutional investors and hedge funds.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina's 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027. Moore (Republican Party) ran for election to the U.S. House to represent North Carolina's 14th Congressional District. He won in the general election on November 5, 2024. Moore served as speaker of the House from 2015 to 2025. Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.