Helen of Troy (NASDAQ:HELE) Shares Pass Above 200 Day Moving Average - Time to Sell?

Key Points

• Technical breakout: Shares crossed above the 200‑day moving average of $18.64, trading as high as $24.36 and last at $23.93 on volume of 603,271 shares, well above the 50‑day average of $17.31.
• Analyst sentiment is mixed — the consensus rating is a Hold with a $24.00 average target, while recent reports raised price targets to $23 and $25 and ratings range from Strong Buy to Sell.
• Operationally, Helen of Troy beat Q results (EPS $0.83 vs $0.74; revenue $470.0M vs $450.4M) but revenue was down 3.3% year‑over‑year, the company reports a negative net margin, and it set FY2027 guidance of $3.25–$3.75 EPS.

Helen of Troy Limited (NASDAQ:HELE - Get Free Report) shares crossed above its 200-day moving average during trading on Friday . The stock has a 200-day moving average of $18.64 and traded as high as $24.36. Helen of Troy shares last traded at $23.93, with a volume of 603,271 shares changing hands.

Analyst Ratings Changes

A number of analysts have recently issued reports on the company. Canaccord Genuity Group lifted their price target on Helen of Troy from $18.00 to $23.00 and gave the company a "hold" rating in a research report on Friday, April 24th. Zacks Research upgraded Helen of Troy from a "strong sell" rating to a "hold" rating in a research report on Monday, March 23rd. UBS Group lifted their price target on Helen of Troy from $16.00 to $25.00 and gave the company a "neutral" rating in a research report on Friday, April 24th. Weiss Ratings restated a "sell (d-)" rating on shares of Helen of Troy in a research report on Friday, March 27th. Finally, Wall Street Zen upgraded Helen of Troy from a "hold" rating to a "buy" rating in a research report on Saturday. One analyst has rated the stock with a Strong Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the company has an average rating of "Hold" and a consensus target price of $24.00.

Helen of Troy Stock Up 3.4%

The company has a current ratio of 1.71, a quick ratio of 0.81 and a debt-to-equity ratio of 0.95. The stock has a 50 day simple moving average of $17.31 and a 200 day simple moving average of $18.64. The firm has a market capitalization of $556.61 million, a PE ratio of -0.61 and a beta of 1.29.

Helen of Troy (NASDAQ:HELE - Get Free Report) last announced its quarterly earnings results on Thursday, April 23rd. The company reported $0.83 EPS for the quarter, topping analysts' consensus estimates of $0.74 by $0.09. The business had revenue of $470.03 million for the quarter, compared to analysts' expectations of $450.38 million. Helen of Troy had a positive return on equity of 7.00% and a negative net margin of 50.33%.The business's quarterly revenue was down 3.3% on a year-over-year basis. During the same period in the previous year, the firm earned $2.33 EPS. Helen of Troy has set its FY 2027 guidance at 3.250-3.750 EPS. As a group, sell-side analysts forecast that Helen of Troy Limited will post 2.78 earnings per share for the current year.

Hedge Funds Weigh In On Helen of Troy

Several hedge funds have recently made changes to their positions in the business. Millennium Management LLC increased its stake in shares of Helen of Troy by 164.9% during the fourth quarter. Millennium Management LLC now owns 1,049,381 shares of the company's stock valued at $22,299,000 after buying an additional 653,300 shares during the period. Pzena Investment Management LLC increased its stake in shares of Helen of Troy by 2.6% during the third quarter. Pzena Investment Management LLC now owns 1,010,756 shares of the company's stock valued at $25,471,000 after buying an additional 25,425 shares during the period. Charles Schwab Investment Management Inc. increased its stake in shares of Helen of Troy by 24.9% during the fourth quarter. Charles Schwab Investment Management Inc. now owns 881,344 shares of the company's stock valued at $18,729,000 after buying an additional 175,696 shares during the period. Wellington Management Group LLP increased its stake in shares of Helen of Troy by 159.2% during the third quarter. Wellington Management Group LLP now owns 747,220 shares of the company's stock valued at $18,830,000 after buying an additional 458,979 shares during the period. Finally, Ameriprise Financial Inc. increased its stake in shares of Helen of Troy by 46.4% during the third quarter. Ameriprise Financial Inc. now owns 658,928 shares of the company's stock valued at $16,605,000 after buying an additional 208,850 shares during the period.

About Helen of Troy

Helen of Troy Limited is a global consumer products company that designs, sources and markets a diversified portfolio of household, health and beauty brands. Headquartered in El Paso, Texas, the company operates through three principal segments—Health & Home, Housewares and Beauty—offering products under well-known names including OXO, Vicks, Braun, Honeywell Home, PUR and Hot Tools. Helen of Troy distributes its products through a combination of mass, specialty and e-commerce channels to consumers, retailers and distributors worldwide.

The Housewares segment features kitchen tools, gadgets and organizational solutions marketed primarily under the OXO brand, recognized for its ergonomic “Good Grips” design.

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