Insider Selling: Salesforce (NYSE:CRM) CEO Sells 2,250 Shares of Stock

Key Points

• Marc Benioff, the CEO of Salesforce, sold a total of 2,250 shares on multiple dates in September, with the latest sale on September 26th at an average price of $242.91, totaling approximately $546,547.50.
• Following these transactions, Benioff's remaining stock ownership stands at about 11.91 million shares, with a total value exceeding $2.89 billion.
• Salesforce recently announced a quarterly dividend of $0.416 per share, which will be paid on October 9th, reflecting a 0.7% dividend yield based on the current stock price.

Salesforce Inc. (NYSE:CRM - Get Free Report) CEO Marc Benioff sold 2,250 shares of the company's stock in a transaction that occurred on Friday, September 26th. The stock was sold at an average price of $242.91, for a total transaction of $546,547.50. Following the sale, the chief executive officer directly owned 11,911,571 shares in the company, valued at $2,893,439,711.61. This trade represents a 0.02% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink.

Marc Benioff also recently made the following trade(s):

• On Wednesday, September 24th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $245.85, for a total transaction of $553,162.50.
• On Monday, September 22nd, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $248.19, for a total transaction of $558,427.50.
• On Thursday, September 18th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $245.09, for a total transaction of $551,452.50.
• On Monday, September 15th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $242.39, for a total transaction of $545,377.50.
• On Friday, September 12th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $243.91, for a total transaction of $548,797.50.
• On Wednesday, September 10th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $246.66, for a total transaction of $554,985.00.
• On Monday, September 8th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $251.12, for a total transaction of $565,020.00.
• On Thursday, September 4th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $241.50, for a total transaction of $543,375.00.
• On Tuesday, September 2nd, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $251.66, for a total transaction of $566,235.00.
• On Friday, August 29th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $255.30, for a total transaction of $574,425.00.

Salesforce Trading Up 0.6%

CRM traded up $1.52 during trading on Monday, hitting $244.95. 6,369,239 shares of the stock traded hands, compared to its average volume of 7,589,541. The firm has a market capitalization of $233.19 billion, a P/E ratio of 35.60, a price-to-earnings-growth ratio of 2.22 and a beta of 1.22. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12. The firm has a 50-day moving average of $249.32 and a 200 day moving average of $261.46. Salesforce Inc. has a 12-month low of $226.48 and a 12-month high of $369.00.

Salesforce (NYSE:CRM - Get Free Report) last posted its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, topping the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The firm had revenue of $10.24 billion during the quarter, compared to analysts' expectations of $10.14 billion. During the same period last year, the company posted $2.56 EPS. The company's quarterly revenue was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Equities research analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th will be given a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date of this dividend is Wednesday, September 17th. Salesforce's dividend payout ratio (DPR) is currently 24.13%.

Institutional Trading of Salesforce

A number of institutional investors and hedge funds have recently bought and sold shares of the company. Coign Capital Advisors LLC increased its stake in Salesforce by 1.7% during the 1st quarter. Coign Capital Advisors LLC now owns 2,183 shares of the CRM provider's stock valued at $586,000 after purchasing an additional 37 shares in the last quarter. Staley Capital Advisers Inc. increased its stake in Salesforce by 1.1% during the 1st quarter. Staley Capital Advisers Inc. now owns 3,343 shares of the CRM provider's stock valued at $897,000 after purchasing an additional 38 shares in the last quarter. KDT Advisors LLC increased its stake in Salesforce by 4.1% during the 1st quarter. KDT Advisors LLC now owns 967 shares of the CRM provider's stock valued at $260,000 after purchasing an additional 38 shares in the last quarter. Liberty One Investment Management LLC increased its stake in Salesforce by 1.2% during the 1st quarter. Liberty One Investment Management LLC now owns 3,165 shares of the CRM provider's stock valued at $849,000 after purchasing an additional 39 shares in the last quarter. Finally, First Command Advisory Services Inc. grew its stake in shares of Salesforce by 7.3% in the first quarter. First Command Advisory Services Inc. now owns 572 shares of the CRM provider's stock worth $154,000 after acquiring an additional 39 shares during the period. 80.43% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

Several research firms have recently commented on CRM. Citigroup raised their target price on shares of Salesforce from $275.00 to $276.00 and gave the stock a "neutral" rating in a research report on Tuesday, September 9th. DA Davidson raised shares of Salesforce from an "underperform" rating to a "neutral" rating and set a $225.00 target price for the company in a research report on Friday, August 15th. Oppenheimer lowered their price target on shares of Salesforce from $370.00 to $315.00 and set an "outperform" rating for the company in a research report on Tuesday, August 26th. Sanford C. Bernstein lowered their price target on shares of Salesforce from $255.00 to $221.00 and set an "underperform" rating for the company in a research report on Thursday, September 4th. Finally, Robert W. Baird lowered their price target on shares of Salesforce from $365.00 to $325.00 and set an "outperform" rating for the company in a research report on Thursday, September 4th. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, ten have assigned a Hold rating and one has issued a Sell rating to the company's stock. According to MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus target price of $332.58.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.

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