Insider Selling: Serve Robotics (NASDAQ:SERV) COO Sells 3,888 Shares of Stock

Key Points

• Serve Robotics COO Touraj Parang sold 3,888 shares on May 7 at an average price of $9.26, totaling about $36,003. The filing says the sale was made to cover tax withholding tied to vesting equity awards.
• Parang has also sold shares several times in recent months, including 5,993 shares on May 6 and additional sales in February, March, and April. After the latest transaction, he still owned about 1.30 million shares.
• Serve Robotics reported mixed quarterly results, missing EPS estimates with a loss of $0.65 per share but beating revenue expectations at $2.98 million. Analysts currently rate the stock a consensus Buy, with an average price target of $17.67.

Serve Robotics Inc. (NASDAQ:SERV - Get Free Report) COO Touraj Parang sold 3,888 shares of the business's stock in a transaction that occurred on Thursday, May 7th. The shares were sold at an average price of $9.26, for a total value of $36,002.88. Following the completion of the sale, the chief operating officer owned 1,302,463 shares of the company's stock, valued at $12,060,807.38. This trade represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Touraj Parang also recently made the following trade(s):

• On Wednesday, May 6th, Touraj Parang sold 5,993 shares of Serve Robotics stock. The shares were sold at an average price of $9.29, for a total transaction of $55,674.97.
• On Wednesday, April 8th, Touraj Parang sold 3,861 shares of Serve Robotics stock. The shares were sold at an average price of $8.62, for a total transaction of $33,281.82.
• On Tuesday, March 10th, Touraj Parang sold 3,922 shares of Serve Robotics stock. The shares were sold at an average price of $9.72, for a total transaction of $38,121.84.
• On Wednesday, February 11th, Touraj Parang sold 3,558 shares of Serve Robotics stock. The shares were sold at an average price of $10.17, for a total transaction of $36,184.86.

Serve Robotics Price Performance

Shares of NASDAQ:SERV traded down $0.32 during trading on Friday, reaching $8.77. 5,537,114 shares of the company's stock traded hands, compared to its average volume of 4,885,194. Serve Robotics Inc. has a 12 month low of $6.60 and a 12 month high of $18.64. The company has a 50 day moving average of $9.25 and a 200-day moving average of $10.68. The stock has a market capitalization of $678.14 million, a P/E ratio of -5.52 and a beta of 0.96.

Serve Robotics (NASDAQ:SERV - Get Free Report) last issued its quarterly earnings data on Thursday, May 7th. The company reported ($0.65) EPS for the quarter, missing analysts' consensus estimates of ($0.57) by ($0.08). The company had revenue of $2.98 million for the quarter, compared to the consensus estimate of $2.83 million. Serve Robotics had a negative return on equity of 38.54% and a negative net margin of 3,821.98%. Equities research analysts predict that Serve Robotics Inc. will post -2.59 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in SERV. Main Management ETF Advisors LLC boosted its stake in Serve Robotics by 1.0% during the fourth quarter. Main Management ETF Advisors LLC now owns 166,779 shares of the company's stock valued at $1,731,000 after buying an additional 1,704 shares in the last quarter. Creative Planning boosted its stake in Serve Robotics by 14.5% during the third quarter. Creative Planning now owns 14,800 shares of the company's stock valued at $172,000 after buying an additional 1,877 shares in the last quarter. Russell Investments Group Ltd. boosted its stake in Serve Robotics by 38.0% during the fourth quarter. Russell Investments Group Ltd. now owns 7,003 shares of the company's stock valued at $73,000 after buying an additional 1,927 shares in the last quarter. Thoroughbred Financial Services LLC boosted its stake in Serve Robotics by 9.0% during the third quarter. Thoroughbred Financial Services LLC now owns 24,250 shares of the company's stock valued at $282,000 after buying an additional 2,000 shares in the last quarter. Finally, Phoenix Financial Ltd. boosted its stake in Serve Robotics by 13.3% during the third quarter. Phoenix Financial Ltd. now owns 17,000 shares of the company's stock valued at $198,000 after buying an additional 2,000 shares in the last quarter.

Analysts Set New Price Targets

Several research analysts have commented on SERV shares. Guggenheim started coverage on shares of Serve Robotics in a research report on Monday, April 20th. They issued a "buy" rating and a $13.00 target price for the company. Cantor Fitzgerald decreased their target price on shares of Serve Robotics from $17.00 to $16.00 and set an "overweight" rating for the company in a research report on Tuesday, March 17th. LADENBURG THALM/SH SH raised Serve Robotics to a "strong-buy" rating in a research note on Wednesday. Finally, Weiss Ratings reissued a "sell (d-)" rating on shares of Serve Robotics in a research note on Friday, March 27th. Two analysts have rated the stock with a Strong Buy rating, six have assigned a Buy rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Serve Robotics presently has an average rating of "Buy" and a consensus price target of $17.67.

More Serve Robotics News

Here are the key news stories impacting Serve Robotics this week:

• Positive Sentiment: Serve reported first-quarter revenue of $2.98 million, well above estimates, with revenue up 578% year over year and 238% sequentially, showing rapid top-line growth. Serve Robotics Announces First Quarter 2026 Results with 3X Sequential Revenue Growth
• Positive Sentiment: The company raised optimism around its long-term addressable market, citing physical AI and autonomous delivery upside, which may support the investment thesis. Serve Robotics points to its physical AI, autonomous delivery upside
• Positive Sentiment: Serve’s expanding operating footprint and new vertical exposure from the Diligent Robotics acquisition could improve growth prospects over time. Serve Robotics Announces First Quarter 2026 Results with 3X Sequential Revenue Growth
• Positive Sentiment: Analyst sentiment improved after the report, with LADENBURG THALM/SH upgrading Serve Robotics to “strong-buy.” Zacks.com
• Neutral Sentiment: Vancouver approved a 6-month delivery robot pilot program, which is supportive of industry adoption but is not a direct financial catalyst yet. Vancouver approves 6-month delivery robot pilot program
• Neutral Sentiment: Coverage around delivery robots expanding in cities like Vancouver and Los Angeles suggests broader market acceptance, but the impact on SERV’s near-term earnings is uncertain. No tip required: food-delivery robots to roll on Vancouver sidewalks
• Negative Sentiment: Despite strong revenue growth, Serve posted a Q1 loss of $0.65 per share, wider than a year ago and below expectations, highlighting continued profitability pressure. Serve Robotics Inc. (SERV) Reports Q1 Loss, Beats Revenue Estimates
• Negative Sentiment: Management’s FY 2026 revenue guidance of about $26 million only slightly topped consensus, suggesting investors may still be waiting for a bigger upside surprise. Serve Robotics stock page
• Negative Sentiment: The company continues to report very weak margins and negative return on equity, reinforcing concerns that scaling the business remains expensive. Serve Robotics stock page

Serve Robotics Company Profile

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.

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