Jason Potter Purchases 2,556 Shares of Grocery Outlet (NASDAQ:GO) Stock

Key Points

• CEO Jason Potter bought 2,556 shares on March 24 at an average price of $6.68, increasing his stake to 687,174 shares (a 0.37% rise) valued at about $4.59 million.
• Grocery Outlet missed Q4 estimates (EPS $0.19 vs. $0.21 and revenue $1.22B vs. $1.23B), the stock trades near $6.54 with a market cap around $642M, and analysts currently have a consensus rating of Reduce with a $10.68 target after several price-target cuts.
• Multiple class-action lawsuits have been filed alleging misrepresentations about store expansion, creating legal overhang and potential settlement risk (lead-plaintiff deadline cited as May 15, 2026), which could prolong volatility.

Grocery Outlet Holding Corp. (NASDAQ:GO - Get Free Report) CEO Jason Potter purchased 2,556 shares of the company's stock in a transaction dated Tuesday, March 24th. The stock was acquired at an average price of $6.68 per share, with a total value of $17,074.08. Following the completion of the transaction, the chief executive officer owned 687,174 shares of the company's stock, valued at $4,590,322.32. This represents a 0.37% increase in their position. The acquisition was disclosed in a filing with the SEC, which is accessible through the SEC website.

Grocery Outlet Price Performance

NASDAQ:GO traded up $0.01 during trading hours on Wednesday, reaching $6.54. 4,516,148 shares of the company were exchanged, compared to its average volume of 3,522,621. The company has a market capitalization of $641.90 million, a P/E ratio of -2.86, a P/E/G ratio of 1.88 and a beta of 0.50. Grocery Outlet Holding Corp. has a 1-year low of $5.66 and a 1-year high of $19.41. The company has a debt-to-equity ratio of 0.49, a current ratio of 1.37 and a quick ratio of 0.32. The business has a 50 day moving average of $8.77 and a 200 day moving average of $11.51.

Grocery Outlet (NASDAQ:GO - Get Free Report) last announced its quarterly earnings data on Wednesday, March 4th. The company reported $0.19 earnings per share for the quarter, missing the consensus estimate of $0.21 by ($0.02). The company had revenue of $1.22 billion during the quarter, compared to analyst estimates of $1.23 billion. Grocery Outlet had a negative net margin of 4.80% and a positive return on equity of 5.93%. Grocery Outlet's revenue was up 10.7% on a year-over-year basis. During the same period in the prior year, the firm earned $0.15 earnings per share. Grocery Outlet has set its FY 2026 guidance at 0.450-0.550 EPS. Research analysts forecast that Grocery Outlet Holding Corp. will post 0.63 EPS for the current year.

Analyst Ratings Changes

A number of brokerages have issued reports on GO. UBS Group reiterated a "neutral" rating and set a $11.50 price objective on shares of Grocery Outlet in a research note on Thursday, December 18th. Telsey Advisory Group downgraded shares of Grocery Outlet from an "outperform" rating to a "market perform" rating and cut their price target for the stock from $15.00 to $9.00 in a report on Thursday, March 5th. Weiss Ratings reiterated a "sell (d)" rating on shares of Grocery Outlet in a research report on Thursday, January 22nd. DA Davidson set a $8.00 price objective on shares of Grocery Outlet in a research note on Thursday, March 5th. Finally, Wells Fargo & Company lowered their price objective on shares of Grocery Outlet from $10.50 to $7.00 and set an "equal weight" rating for the company in a research report on Thursday, March 5th. Eleven analysts have rated the stock with a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the stock currently has an average rating of "Reduce" and a consensus target price of $10.68.

Hedge Funds Weigh In On Grocery Outlet

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. T. Rowe Price Investment Management Inc. boosted its position in Grocery Outlet by 54.0% in the fourth quarter. T. Rowe Price Investment Management Inc. now owns 15,763,945 shares of the company's stock valued at $159,216,000 after buying an additional 5,528,722 shares in the last quarter. Vanguard Group Inc. increased its holdings in shares of Grocery Outlet by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 11,255,936 shares of the company's stock worth $113,685,000 after buying an additional 213,325 shares in the last quarter. Mackenzie Financial Corp lifted its stake in shares of Grocery Outlet by 0.5% in the 4th quarter. Mackenzie Financial Corp now owns 4,709,721 shares of the company's stock valued at $47,757,000 after acquiring an additional 22,418 shares during the last quarter. Dimensional Fund Advisors LP lifted its stake in shares of Grocery Outlet by 5.0% in the 3rd quarter. Dimensional Fund Advisors LP now owns 4,619,851 shares of the company's stock valued at $74,149,000 after acquiring an additional 221,693 shares during the last quarter. Finally, Marshall Wace LLP boosted its holdings in shares of Grocery Outlet by 0.5% during the 3rd quarter. Marshall Wace LLP now owns 4,577,371 shares of the company's stock valued at $73,467,000 after acquiring an additional 20,819 shares in the last quarter. Institutional investors own 99.87% of the company's stock.

Grocery Outlet News Roundup

Here are the key news stories impacting Grocery Outlet this week:

• Positive Sentiment: Insider buying report lifts sentiment — Coverage says GO shares “gapped up” after insider purchases were reported, which can signal management confidence and attract momentum traders. This helps explain upward price movement despite weak technicals. Grocery Outlet NASDAQ: GO Shares Gap Up After Insider Buying Activity
• Neutral Sentiment: Short-interest data appears unreliable/zero — multiple short-interest posts report 0 shares (and NaN changes), producing a days-to-cover ratio of 0.0. That data looks erroneous and is unlikely to be a meaningful driver of today’s move. Monitor for corrected filings from exchanges.
• Negative Sentiment: Multiple class-action notices and lawsuits filed/announced — Several plaintiff firms and notices say a securities class action has been filed covering purchases from Aug 5, 2025 through Mar 4, 2026, alleging misrepresentations about unsustainable store expansion and concealing related consequences. These filings increase legal overhang, could raise potential liability/settlement risk, and tend to pressure share prices and deter institutional buyers. GO Investor Alert: Levi & Korsinsky
• Negative Sentiment: Additional law firms soliciting lead plaintiffs, deadline risk — Kessler Topaz, Pomerantz, Glancy, Faruqi, Bernstein Liebhard, The Gross Law Firm and others have issued client notices and deadline reminders (May 15, 2026 lead-plaintiff deadline). The concentration of solicitations underscores the breadth of legal attention and could prolong volatility. Kessler Topaz class action notice

Grocery Outlet Company Profile

Grocery Outlet Holding Corp. NASDAQ: GO is a specialty discount retailer that offers consumers deeply discounted groceries by purchasing excess inventory, closeouts, and overstocks from manufacturers and distributors. Headquartered in Emeryville, California, the company operates two primary banners—Grocery Outlet and Fresh2Go—with a combined footprint of more than 400 stores. Its product assortment spans fresh produce, meat, dairy, bakery items, household staples, natural and organic offerings, and select specialty products, all sold at significant markdowns compared to conventional supermarkets.

The company's unique buying model enables it to source inventory through opportunistic purchases of surplus freight, discontinued items, and closeout deals, which it then passes on as savings to its customers.

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