Grove Collaborative is a direct-to-consumer e-commerce company specializing in sustainable home and personal care products. Through its online platform, the company offers customers a curated selection of environmentally friendly household essentials, including cleaning supplies, personal care items, beauty products and baby care essentials. Grove Collaborative’s subscription-based model enables customers to customize their product orders, set replenishment schedules and receive regular deliveries at no additional shipping cost.
The company features a mix of partner brands and proprietary private-label products. Its private-label line, Grove Co., is designed to meet strict sustainability criteria, leveraging plant-based ingredients, recyclable packaging and carbon-neutral shipping. Alongside its own products, Grove Collaborative carries well-known third-party brands such as Seventh Generation, Method, Dr. Bronner’s and Beautycounter, allowing consumers access to a broad range of eco-conscious options in a single online storefront.
Founded in 2016 and headquartered in San Francisco, Grove Collaborative initially evolved from early subscription-based home product services and has since expanded its distribution footprint to serve customers throughout the contiguous United States. The company operates fulfillment centers strategically located to optimize delivery times and reduce transportation-related emissions. Grove Collaborative has built its reputation by prioritizing transparency around ingredient sourcing and environmental impact.
Grove Collaborative’s management team is led by co-founder and CEO Stuart Landesberg, whose background in sustainable business and technology fuels the company’s mission-driven focus. Under his leadership, Grove has scaled its private-label offerings and deepened partnerships with nonprofit organizations and sustainability advocates. The company continues to invest in data-driven personalization tools and eco-friendly innovations to address the growing consumer demand for responsible household products.
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