Grove Collaborative is a direct-to-consumer digital marketplace offering a broad assortment of sustainable home and personal care products. Operating as a public benefit corporation, the company provides an online platform designed to simplify the shopping experience for eco-friendly essentials, including cleaning supplies, personal care items, baby and family products, wellness goods and pet care.
The company’s business model centers on a subscription-based delivery service that enables members to schedule regular shipments of both third-party and private-label products. Grove Collaborative’s private brands emphasize refillable, recyclable or compostable packaging, reflecting its commitment to reducing single-use plastics and minimizing environmental impact.
Founded in 2016 by entrepreneur Stuart Landesberg, Grove Collaborative is headquartered in San Francisco and serves households across the United States. In July 2021, the company completed a merger with a special purpose acquisition company and began trading on the New York Stock Exchange under the ticker GROV, marking its transition to a publicly traded enterprise.
As a certified B Corporation, Grove Collaborative integrates sustainability into its corporate governance and product sourcing practices. The company collaborates with suppliers and nonprofit partners to advance environmental stewardship, support social responsibility initiatives and drive progress toward a zero-waste future.
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