Kura Sushi USA, Inc. operates a chain of technology-driven rotating sushi restaurants across the United States as the American subsidiary of Kura Sushi Co., Ltd., one of Japan’s leading kaiten-zushi (conveyor belt sushi) brands. Since opening its first U.S. location in Irvine, California, the company has introduced the traditional Japanese dining experience to American consumers with an emphasis on freshness, quality and efficiency. Its restaurants feature a circular conveyor belt that delivers made-to-order sushi and small plates directly to diners, allowing for a dynamic and engaging meal.
The company enhances the dining experience through proprietary automation and digital ordering systems. Guests place orders via tabletop tablets, after which freshly prepared sushi travels to the table on a high-speed conveyor system. Each plate is equipped with an RFID tag that tracks consumption and enables the company’s “Go-Sen” prize game, where diners can win various merchandise and discounts. The restaurants also employ advanced hygiene protocol technology, such as temperature-controlled conveyor covers and ultraviolet sanitation systems, to ensure food safety and operational consistency.
As of its latest expansion phase, Kura Sushi USA operates locations in key markets including California, Texas, Illinois, New York and New Jersey, with plans to enter additional metropolitan areas. The company leverages a hub-and-spoke distribution model to manage its supply chain, sourcing seafood both domestically and from Japan to maintain authentic flavor profiles. In addition to company-owned restaurants, the business is exploring select franchise partnerships to accelerate growth while upholding brand standards.
Kura Sushi USA is guided by a leadership team composed of executives from both the parent company and the U.S. restaurant industry. Drawing on Kura Sushi’s heritage, which dates back to its founding in Japan in the late 1970s by founder Mikio Araki, the American arm focuses on adapting proven concepts to local tastes. The management group brings decades of combined experience in foodservice operations, marketing and logistics, positioning the company for continued expansion in the competitive fast-casual dining sector.
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