Macy's (NYSE:M) Price Target Cut to $21.00 by Analysts at JPMorgan Chase & Co.

Key Points

• JPMorgan cut its price target on Macy's from $24 to $21 and maintained a "neutral" rating, a target that implies roughly an 18% upside from the prior close.
• Macy's beat Q4 estimates with adjusted EPS of $1.67 and revenue of $7.92B, but revenue declined about 1.7% year‑over‑year and management issued cautious guidance for weaker annual sales and profit.
• Analyst sentiment is mixed—MarketBeat shows an average rating of "Reduce" with an average price target of $20 (1 Buy, 10 Hold, 3 Sell); shares traded near $17.79 with a market cap of roughly $4.7B and ~87% institutional ownership.

Macy's (NYSE:M - Get Free Report) had its price target decreased by equities research analysts at JPMorgan Chase & Co. from $24.00 to $21.00 in a research note issued on Wednesday,Benzinga reports. The firm presently has a "neutral" rating on the stock. JPMorgan Chase & Co.'s price target indicates a potential upside of 18.06% from the stock's previous close.

M has been the topic of several other reports. Evercore upped their price objective on Macy's from $14.00 to $21.00 and gave the company a "cautious" rating in a research note on Friday, December 5th. Citigroup reaffirmed a "neutral" rating on shares of Macy's in a research note on Wednesday, February 18th. Zacks Research cut Macy's from a "hold" rating to a "strong sell" rating in a report on Friday, March 13th. Guggenheim initiated coverage on shares of Macy's in a research note on Tuesday, December 9th. They issued a "neutral" rating on the stock. Finally, Jefferies Financial Group reiterated a "buy" rating and set a $22.00 target price on shares of Macy's in a research report on Wednesday. One research analyst has rated the stock with a Buy rating, ten have assigned a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat.com, Macy's currently has an average rating of "Reduce" and an average price target of $20.00.

Macy's Price Performance

Shares of M stock traded up $0.87 during mid-day trading on Wednesday, reaching $17.79. The company's stock had a trading volume of 16,302,821 shares, compared to its average volume of 7,495,047. The firm's 50-day moving average is $20.56 and its two-hundred day moving average is $20.05. The company has a market cap of $4.73 billion, a P/E ratio of 10.59 and a beta of 1.51. Macy's has a 1-year low of $9.76 and a 1-year high of $24.41. The company has a debt-to-equity ratio of 0.56, a quick ratio of 0.18 and a current ratio of 1.25.

Macy's (NYSE:M - Get Free Report) last issued its earnings results on Wednesday, March 18th. The company reported $1.67 earnings per share for the quarter, beating the consensus estimate of $1.55 by $0.12. The business had revenue of $7.92 billion for the quarter, compared to analyst estimates of $7.48 billion. Macy's had a net margin of 2.10% and a return on equity of 15.57%. The firm's revenue was down 1.7% on a year-over-year basis. During the same period in the previous year, the business earned $1.80 EPS. On average, research analysts predict that Macy's will post 2.39 earnings per share for the current year.

Institutional Investors Weigh In On Macy's

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Hennessy Advisors Inc. acquired a new stake in Macy's during the 3rd quarter worth $44,362,000. Y Intercept Hong Kong Ltd acquired a new position in shares of Macy's in the 3rd quarter valued at $3,307,000. Allianz Asset Management GmbH boosted its position in shares of Macy's by 2.1% in the 3rd quarter. Allianz Asset Management GmbH now owns 3,223,138 shares of the company's stock worth $57,791,000 after purchasing an additional 65,395 shares during the last quarter. SummerHaven Investment Management LLC acquired a new stake in shares of Macy's during the third quarter worth $1,192,000. Finally, Prudential Financial Inc. increased its holdings in Macy's by 4.6% in the second quarter. Prudential Financial Inc. now owns 389,238 shares of the company's stock valued at $4,539,000 after purchasing an additional 17,209 shares during the last quarter. Institutional investors and hedge funds own 87.36% of the company's stock.

Key Headlines Impacting Macy's

Here are the key news stories impacting Macy's this week:

• Positive Sentiment: Q4 earnings and revenue beat — Macy’s posted adjusted EPS of $1.67 (above consensus) and revenue of $7.92B, driven by Bloomingdale’s same‑store sales gains and comp strength. This beat is the main catalyst for the stock rally. Macy's Q4 earnings beat driven by Bloomingdale's sales growth
• Positive Sentiment: Full‑year revenue midpoint topped estimates — Macy’s FY revenue guidance midpoint came in above street expectations, which supports the view that the turnaround initiatives (store refreshes, brand mix) are gaining traction. Macy’s Q4 CY2025: Beats On Revenue, Stock Soars
• Positive Sentiment: Analyst support and investor interest — Telsey reaffirmed its market‑perform rating with a $25 price target, and unusually large call‑option activity indicates speculative/bullish positioning ahead of the print. Benzinga: Telsey Advisory Group
• Neutral Sentiment: Hotter‑than‑expected PPI — February PPI prints came in stronger, which complicates the macro picture; higher wholesale inflation can feed through to prices or weigh on real consumer spending depending on Fed action. PPI Comes in Hot: +0.7%, +3.9% Core YoY
• Negative Sentiment: Mixed / cautious guidance — Macy’s warned of weaker annual sales and profit for the year as it expects tighter consumer spending; that guidance caps upside from the quarter’s beat and raises execution risk. Macy's forecasts weak annual sales, profit; sees tariff relief
• Negative Sentiment: Sales still down year‑over‑year — Revenue was a beat but declined ~1.7% vs. prior year, and Macy’s reiterated that parts of its store‑refresh/closure plan remain a work in progress, leaving execution risk for future quarters. CNBC: Macy's expects sales to fall this year

Macy's Company Profile

Macy's, Inc is a leading American omnichannel retailer operating under the Macy's brand, as well as specialty divisions Bloomingdale's and Bluemercury. The company's retail portfolio encompasses full-line department stores, fashion-focused specialty outlets and a high-end beauty chain, offering consumers a wide array of apparel, footwear, accessories, cosmetics and home furnishings. Through its integrated network of physical stores and digital platforms, Macy's seeks to deliver a seamless shopping experience that blends in-store service with online convenience.

The company's product assortment spans men's, women's and children's clothing, beauty and personal care products, housewares and home décor.

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