Macy's (NYSE:M) Price Target Lowered to $20.00 at TD Cowen

Key Points

• TD Cowen lowered Macy's price target from $21.00 to $20.00 and kept a "hold" rating, implying roughly a 13% upside from the prior close.
• Analyst sentiment is muted—one Buy, ten Hold and three Sell—yielding an average rating of "Reduce" and a consensus target of $18.90 while the stock trades near $17.70.
• Q4 results beat estimates (EPS $1.67 vs. $1.55; revenue $7.92B vs. $7.48B), but Macy's issued cautious forward guidance citing weaker annual sales and profit amid macro headwinds.

Macy's (NYSE:M - Get Free Report) had its target price dropped by research analysts at TD Cowen from $21.00 to $20.00 in a research report issued on Thursday,Benzinga reports. The brokerage currently has a "hold" rating on the stock. TD Cowen's price objective indicates a potential upside of 13.03% from the stock's previous close.

A number of other research analysts also recently weighed in on M. UBS Group upped their target price on Macy's from $8.00 to $9.00 and gave the stock a "sell" rating in a report on Monday, March 9th. Jefferies Financial Group reiterated a "buy" rating and set a $22.00 target price on shares of Macy's in a report on Wednesday. Wall Street Zen upgraded Macy's from a "buy" rating to a "strong-buy" rating in a research note on Sunday. The Goldman Sachs Group increased their target price on Macy's from $16.50 to $22.00 and gave the stock a "neutral" rating in a research note on Friday, December 5th. Finally, Telsey Advisory Group reaffirmed a "market perform" rating and issued a $20.00 price target (down from $25.00) on shares of Macy's in a research report on Wednesday. One analyst has rated the stock with a Buy rating, ten have issued a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat.com, the stock has an average rating of "Reduce" and a consensus target price of $18.90.

Macy's Trading Down 0.1%

M traded down $0.03 during midday trading on Thursday, reaching $17.70. 2,840,934 shares of the company's stock traded hands, compared to its average volume of 7,533,232. Macy's has a 52 week low of $9.76 and a 52 week high of $24.41. The company has a debt-to-equity ratio of 0.56, a current ratio of 1.25 and a quick ratio of 0.18. The firm has a fifty day moving average of $20.47 and a two-hundred day moving average of $20.03. The stock has a market capitalization of $4.70 billion, a price-to-earnings ratio of 10.47 and a beta of 1.51.

Macy's (NYSE:M - Get Free Report) last announced its quarterly earnings results on Wednesday, March 18th. The company reported $1.67 EPS for the quarter, topping analysts' consensus estimates of $1.55 by $0.12. The company had revenue of $7.92 billion during the quarter, compared to analyst estimates of $7.48 billion. Macy's had a return on equity of 15.57% and a net margin of 2.10%.The firm's revenue was down 1.7% on a year-over-year basis. During the same quarter last year, the firm posted $1.80 earnings per share. On average, equities analysts anticipate that Macy's will post 2.39 earnings per share for the current fiscal year.

Institutional Trading of Macy's

A number of hedge funds have recently bought and sold shares of the company. Corient Private Wealth LLC increased its position in Macy's by 51.9% during the fourth quarter. Corient Private Wealth LLC now owns 292,216 shares of the company's stock valued at $6,444,000 after acquiring an additional 99,832 shares during the last quarter. Hsbc Holdings PLC grew its stake in shares of Macy's by 112.1% during the 4th quarter. Hsbc Holdings PLC now owns 383,947 shares of the company's stock valued at $8,442,000 after purchasing an additional 202,906 shares during the period. Pacer Advisors Inc. grew its stake in shares of Macy's by 1,859.1% during the 4th quarter. Pacer Advisors Inc. now owns 1,337,481 shares of the company's stock valued at $29,491,000 after purchasing an additional 1,269,211 shares during the period. Kera Capital Partners Inc. purchased a new stake in shares of Macy's during the 4th quarter valued at about $271,000. Finally, Mercer Global Advisors Inc. ADV lifted its stake in shares of Macy's by 420.3% in the 4th quarter. Mercer Global Advisors Inc. ADV now owns 66,243 shares of the company's stock worth $1,461,000 after purchasing an additional 53,512 shares during the period. Hedge funds and other institutional investors own 87.36% of the company's stock.

Macy's News Roundup

Here are the key news stories impacting Macy's this week:

• Positive Sentiment: Q4 earnings and revenue beat — Macy’s posted adjusted EPS of $1.67 and revenue of $7.92B, both above consensus, driving the immediate rally. Why Are Macy's (M) Shares Soaring Today
• Positive Sentiment: Same-store sales surprise and brand strength — Macy’s returned to annual comparable sales growth in FY2025 with positive comps across nameplates, led by Bloomingdale’s, a key driver of the upbeat quarter. Macy's Posts Surprise Growth in Its Same-Store Sales
• Positive Sentiment: Operational pivot showing early payoff — Management attributes the improvement to expanded use of AI, reimagined store formats and loyalty-data driven merchandising, suggesting structural improvement beyond a one‑quarter beat. Macy's Credits AI, Reimagined Stores and Loyalty Data for Return to Growth
• Positive Sentiment: Elevated bullish derivative activity — Unusually large call buying ahead of the print indicates some traders were positioned for upside, which can amplify intraday moves.
• Neutral Sentiment: Analyst stance mixed — JPMorgan trimmed its price target to $21 and set a Neutral, while Telsey reaffirmed Market Perform with a $20 target; both still imply upside from current levels but reflect tempered near‑term expectations. Analyst Actions
• Negative Sentiment: Cautious forward guidance — Macy’s forecast weaker annual sales and profit, citing tight consumer spending; that conservatism limits the sustainability of the rally and leaves room for downside if the macro backdrop weakens. Macy's forecasts weak annual sales, profit; sees tariff relief
• Negative Sentiment: Macro headwinds — Hotter-than-expected producer inflation readings could pressure discretionary spending and support the company’s cautious guidance. PPI Comes in Hot

About Macy's

Macy's, Inc is a leading American omnichannel retailer operating under the Macy's brand, as well as specialty divisions Bloomingdale's and Bluemercury. The company's retail portfolio encompasses full-line department stores, fashion-focused specialty outlets and a high-end beauty chain, offering consumers a wide array of apparel, footwear, accessories, cosmetics and home furnishings. Through its integrated network of physical stores and digital platforms, Macy's seeks to deliver a seamless shopping experience that blends in-store service with online convenience.

The company's product assortment spans men's, women's and children's clothing, beauty and personal care products, housewares and home décor.

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