Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global technology company specializing in integration platform as a service (iPaaS) and low-code application development solutions. Founded in 1983 and headquartered in Or Yehuda, Israel, the company has built its reputation on enabling businesses to connect disparate systems, automate processes and accelerate the delivery of enterprise-grade applications. Its offerings cater to organizations seeking to modernize legacy systems, streamline data flows and enhance operational agility across diverse IT environments.
The company’s flagship product, Magic xpi Integration Platform, provides a unified framework for real-time data exchange between on-premises and cloud applications. Complementing xpi, Magic’s application development suite—including Magic xpa Application Platform and mobile app tools—allows non-technical users and professional developers alike to design, build and deploy custom workflows, dashboards and mobile solutions with minimal coding. These platforms support a broad range of use cases, from order management and supply chain automation to customer relationship management and field service operations.
In addition to its software portfolio, Magic Software offers professional services that encompass technical consulting, implementation, training and ongoing support. The company’s global services teams work closely with clients in industries such as manufacturing, healthcare, insurance, retail, telecommunications and public sector to ensure successful project delivery and rapid return on investment. Magic’s emphasis on customer-driven modernizations has earned it long-standing partnerships with organizations spanning North America, Europe, Asia-Pacific and Latin America.
Over the years, Magic Software has expanded through organic growth and targeted acquisitions to broaden its integration, analytics and application development capabilities. A member of the Nasdaq stock exchange since 2018, it is steered by a seasoned executive leadership team with deep expertise in enterprise software, digital transformation and international markets. This leadership continues to oversee Magic’s strategy of innovation, platform enhancement and global expansion to meet evolving enterprise IT requirements.
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