Planet Image International Limited (NASDAQ: YIBO) is a travel and lifestyle services company specializing in professional photography, videography and souvenir imaging for leisure and group travelers. The company operates through a network of branded studios and photo service counters at major tourist attractions, theme parks, cruise terminals and airports. Its offerings span on-site portrait sessions, lifestyle shoots, drone and action camera services, as well as custom photo albums and keepsake merchandise.
In addition to destination-based services, Planet Image International delivers post-trip digital and print solutions through its e-commerce platform and mobile app. Customers can access an online gallery, select high-resolution images, order prints, photo books and personalized souvenirs, and arrange direct delivery. The company also provides B2B imaging solutions and marketing collateral for hospitality partners, attractions and event organizers seeking to enhance guest engagement.
Founded in the mid-2000s and headquartered in Beijing, Planet Image International has expanded its footprint across Mainland China, Southeast Asia and selected international sites. It maintains partnerships with leading tour operators and venue operators to integrate photography services into travel itineraries and guest packages. By leveraging a combination of on-site studios, roaming photography teams and digital channels, the company aims to capture seamless customer experiences at scale.
Planet Image International’s leadership team is headed by co-founder and Chief Executive Officer Wenhua Sun, whose background in digital imaging and consumer electronics underpins the company’s product development strategy. The executive roster includes Chief Financial Officer Xiaoling Zhang, who brings over a decade of finance and operations expertise, and Chief Operating Officer Lei Chen, responsible for studio network expansion and service quality management.
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