D-MARKET Electronic Services & Trading (NASDAQ:HEPS) Stock Jumps 4.2% - Should You Buy?

Key Points

• HEPS shares rose 4.2% to $2.46, although trading volume was 85% below the average session volume.
• Analyst sentiment is cautious: the consensus rating is “Reduce”, with two Holds and one Sell, alongside an average price target of $3.07.
• The company remains unprofitable, reporting a quarterly loss of $0.11 per share, a negative 7.78% net margin and a negative 776.28% return on equity.

D-MARKET Electronic Services & Trading Unsponsored ADR (NASDAQ:HEPS - Get Free Report)'s stock price was up 4.2% during trading on Friday. The company traded as high as $2.49 and last traded at $2.46. 45,325 shares traded hands during trading, a decline of 85% from the average session volume of 293,682 shares. The stock had previously closed at $2.36.

Analyst Ratings Changes

A number of research firms have commented on HEPS. Wall Street Zen lowered D-MARKET Electronic Services & Trading from a "hold" rating to a "sell" rating in a report on Saturday, August 15th. Weiss Ratings reaffirmed a "sell (d-)" rating on shares of D-MARKET Electronic Services & Trading in a research report on Tuesday, August 11th. Two equities research analysts have rated the stock with a Hold rating and one has issued a Sell rating to the company's stock. According to data from MarketBeat.com, the company presently has a consensus rating of "Reduce" and an average price target of $3.07.

D-MARKET Electronic Services & Trading Stock Up 7.6%

The company has a quick ratio of 0.49, a current ratio of 0.77 and a debt-to-equity ratio of 0.50. The company has a market cap of $1.09 billion, a PE ratio of -4.98 and a beta of 2.12. The company's fifty day moving average is $2.72 and its 200-day moving average is $2.76.

D-MARKET Electronic Services & Trading (NASDAQ:HEPS - Get Free Report) last released its quarterly earnings results on Thursday, August 6th. The company reported ($0.11) earnings per share for the quarter. D-MARKET Electronic Services & Trading had a negative net margin of 7.78% and a negative return on equity of 776.28%. The firm had revenue of $483.32 million for the quarter.

Institutional Trading of D-MARKET Electronic Services & Trading

An institutional investor recently raised its position in D-MARKET Electronic Services & Trading stock. UBS Group AG lifted its stake in D-MARKET Electronic Services & Trading Unsponsored ADR (NASDAQ:HEPS - Free Report) by 29.0% during the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 892,087 shares of the company's stock after buying an additional 200,404 shares during the quarter. UBS Group AG owned about 0.25% of D-MARKET Electronic Services & Trading worth $2,212,000 as of its most recent filing with the Securities & Exchange Commission. Institutional investors and hedge funds own 40.46% of the company's stock.

D-MARKET Electronic Services & Trading Company Profile

D-MARKET Electronic Services & Trading, operating under the Hepsiburada brand, is a Turkey-based e-commerce company. Its online marketplace connects consumers with merchants offering products across categories such as electronics, home and living, fashion, beauty, groceries and consumer goods. The company also sells selected products directly through its own retail operations.

Hepsiburada supports its marketplace with logistics, payment and other digital commerce services. Its HepsiJet business provides delivery and fulfillment capabilities, while HepsiPay offers payment and related financial technology services.

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