Procter & Gamble (NYSE:PG) Trading Down 2.8% - Here's Why

Key Points

• Shares were trading down 2.8% to about $153.94 intraday, a move the street links largely to recent insider selling—including the CEO’s sale of 36,093 shares—and roughly 348,618 insider shares (~$55.5M) sold over the past 90 days, which can create short‑term selling pressure.
• Fundamentals remain mixed but resilient: P&G reported $1.88 EPS (beats by $0.02) on $22.21B revenue (slightly below expectations), set FY2026 guidance of 6.83–7.09 EPS (consensus ~6.91), and pays a $4.23 annual dividend (yield ~2.7%) as a long‑standing Dividend King.
• Analyst sentiment is broadly constructive—MarketBeat shows a consensus rating of Moderate Buy with an average price target of $168.33, and several recent upgrades (e.g., Jefferies to Buy, $179 target) supporting a positive medium‑term outlook.

Procter & Gamble Company (The) (NYSE:PG - Get Free Report) shares traded down 2.8% on Thursday . The stock traded as low as $153.77 and last traded at $153.94. 10,009,666 shares traded hands during mid-day trading, a decline of 14% from the average session volume of 11,602,412 shares. The stock had previously closed at $158.30.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: PG is listed among "Dividend Kings" that have raised payouts for 50+ years, reinforcing its reputation for steady income and long-term capital allocation discipline. These Dividend Kings Have Raised Their Dividends for 50+ Years
• Positive Sentiment: PG launched a new Mr. Clean innovation, a marketing/product catalyst that can support category momentum and incremental sales if adoption is strong. Mr. Clean Unretires and Launches New Innovation to Tackle Messes
• Positive Sentiment: Analysts/reports highlight PG among consumer staples poised to benefit from resilient category demand, digital expansion and portfolio optimization — a constructive industry backdrop for sales and margin stability. 4 Consumer Product Stocks Set to Benefit From Strong Industry Momentum
• Neutral Sentiment: Valuation/peer-compare pieces (KVUE vs. PG) provide context for investors considering relative value in staples, but they are analysis pieces rather than fresh catalysts. KVUE vs. PG: Which Stock Is the Better Value Option?
• Negative Sentiment: Multiple reports link recent share weakness to insider selling and related filings, which can trigger short-term selling pressure even when underlying fundamentals are unchanged. Procter & Gamble NYSE: PG Shares Down 2.3% Following Insider Selling
• Negative Sentiment: A specific insider sale was reported (Ma. Fatima Francisco sold 5,549 shares), a discrete filing that likely contributed to the volume and downward pressure. Ma. Fatima Francisco Sells 5,549 Shares of Procter & Gamble NYSE: PG Stock

Analysts Set New Price Targets

A number of equities analysts have weighed in on the stock. Jefferies Financial Group upgraded shares of Procter & Gamble from a "hold" rating to a "buy" rating and increased their target price for the stock from $156.00 to $179.00 in a research report on Tuesday, December 16th. JPMorgan Chase & Co. raised shares of Procter & Gamble from a "neutral" rating to an "overweight" rating and raised their price objective for the stock from $157.00 to $165.00 in a report on Friday, January 23rd. Erste Group Bank raised shares of Procter & Gamble from a "hold" rating to a "buy" rating in a report on Wednesday, February 18th. TD Cowen downgraded Procter & Gamble from a "buy" rating to a "hold" rating and increased their target price for the stock from $150.00 to $156.00 in a research report on Tuesday, January 27th. Finally, Weiss Ratings reiterated a "hold (c)" rating on shares of Procter & Gamble in a research report on Monday, December 29th. Fourteen analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and a consensus price target of $168.33.

Procter & Gamble Trading Down 2.8%

The stock's 50 day simple moving average is $151.98 and its 200 day simple moving average is $151.21. The firm has a market cap of $357.76 billion, a PE ratio of 22.81, a PEG ratio of 5.34 and a beta of 0.37. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72.

Procter & Gamble (NYSE:PG - Get Free Report) last posted its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm's revenue was up 1.5% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, sell-side analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were given a dividend of $1.0568 per share. The ex-dividend date was Friday, January 23rd. This represents a $4.23 annualized dividend and a dividend yield of 2.7%. Procter & Gamble's dividend payout ratio is 62.67%.

Insider Buying and Selling

In other news, CEO Gary A. Coombe sold 36,093 shares of the company's stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $162.33, for a total value of $5,858,976.69. Following the completion of the sale, the chief executive officer owned 34,994 shares of the company's stock, valued at approximately $5,680,576.02. This represents a 50.77% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Moses Victor Javier Aguilar sold 15,169 shares of Procter & Gamble stock in a transaction on Friday, February 13th. The stock was sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the completion of the transaction, the insider owned 44,735 shares in the company, valued at approximately $7,259,595.80. The trade was a 25.32% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 348,618 shares of company stock worth $55,462,643 over the last ninety days. Corporate insiders own 0.20% of the company's stock.

Hedge Funds Weigh In On Procter & Gamble

Several institutional investors and hedge funds have recently bought and sold shares of PG. Halbert Hargrove Global Advisors LLC purchased a new stake in shares of Procter & Gamble in the 3rd quarter worth about $25,000. E Fund Management Hong Kong Co. Ltd. boosted its stake in Procter & Gamble by 1,000.0% during the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company's stock worth $25,000 after acquiring an additional 150 shares in the last quarter. Park Square Financial Group LLC grew its holdings in Procter & Gamble by 65.1% in the fourth quarter. Park Square Financial Group LLC now owns 180 shares of the company's stock worth $26,000 after purchasing an additional 71 shares during the period. Evolution Wealth Management Inc. increased its stake in shares of Procter & Gamble by 1,315.4% during the fourth quarter. Evolution Wealth Management Inc. now owns 184 shares of the company's stock valued at $26,000 after purchasing an additional 171 shares in the last quarter. Finally, Litman Gregory Wealth Management LLC purchased a new position in shares of Procter & Gamble during the fourth quarter valued at approximately $26,000. 65.77% of the stock is currently owned by institutional investors.

About Procter & Gamble

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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