Procter & Gamble (NYSE:PG) Trading Up 2.6% - Still a Buy?

Key Points

• Share movement & analyst view: PG jumped 2.6% to $145, and while several firms trimmed price targets, the consensus is a Moderate Buy with an average target of $164.79—implying notable upside from current levels.
• Structural growth drivers: Coverage highlights P&G’s "Supply Chain 3.0" (AI, automation, digital) and an innovation-focused strategy—along with a new WNBA partnership—as potential long-term margin and revenue catalysts.
• Income and risks: P&G pays an annual dividend of $4.23 (yield ~2.9%) with a payout ratio of ~62.7% and a P/E around 21.5, but recent insider selling (≈348,618 shares, ~$55M over three months) is a note of caution for some investors.

Procter & Gamble Company (The) (NYSE:PG - Get Free Report)'s stock price was up 2.6% during trading on Wednesday . The company traded as high as $145.11 and last traded at $145.00. Approximately 10,844,115 shares traded hands during trading, a decline of 5% from the average daily volume of 11,445,900 shares. The stock had previously closed at $141.30.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Wells Fargo cut its price target to $158 from $177 but kept an overweight rating, signaling continued confidence in P&G’s upside despite the lower PT. Wells Fargo Adjusts PT on Procter & Gamble
• Positive Sentiment: UBS trimmed its target to $166 (from $170) but remains at a buy rating — a vote that still implies double-digit upside and supports investor confidence. UBS Lowers PT on Procter & Gamble
• Positive Sentiment: Coverage highlights P&G’s Supply Chain 3.0 (AI, automation, digital tools) as a margin and resilience driver — a structural improvement that can boost long-term earnings power. Can Procter & Gamble's Supply Chain Overhaul Withstand Volatility?
• Positive Sentiment: Media pieces (including Jim Cramer) emphasize P&G’s innovation strategy as its “lifeblood” and a key element in a potential turnaround — positive narrative that can support multiple expansion if execution continues. The strategy P&G calls its 'lifeblood'
• Positive Sentiment: P&G announced a multi-year, multi-brand partnership with the WNBA — a brand and marketing play that could deepen consumer engagement in growth categories over time. P&G Enters New Era in Sports as Official Partner of the WNBA
• Neutral Sentiment: Goldman Sachs lowered its PT to $155 and kept a neutral rating — a modestly lower valuation reference that still implies upside vs. current levels but reduces analyst enthusiasm. Goldman Sachs Adjusts PT on Procter & Gamble to $155
• Neutral Sentiment: Several analyst notes and trade-media pieces (Zacks/Yahoo) are re-evaluating P&G’s outlook and keeping it in investor screens — increased attention, but not uniformly bullish or bearish. Is Trending Stock Procter & Gamble Company (The) (PG) a Buy Now?
• Negative Sentiment: Piper Sandler cut its PT to $142 (from $150) and kept a neutral rating; the new target sits below current trading levels, which could pressure sentiment among tactical holders. Piper Sandler Adjusts PT on Procter & Gamble to $142
• Negative Sentiment: Market write-ups note a recent intraday/close dip (~1% decline in the latest session), reflecting short-term selling pressure amid the flurry of PT changes. Procter & Gamble (PG) Stock Sinks As Market Gains

Analysts Set New Price Targets

A number of equities research analysts recently commented on PG shares. BNP Paribas Exane decreased their target price on shares of Procter & Gamble from $172.00 to $164.00 and set an "outperform" rating for the company in a research report on Friday, January 16th. Erste Group Bank lowered shares of Procter & Gamble from a "buy" rating to a "hold" rating in a research note on Tuesday, March 24th. Jefferies Financial Group upgraded shares of Procter & Gamble from a "hold" rating to a "buy" rating and lifted their price objective for the stock from $156.00 to $179.00 in a research note on Tuesday, December 16th. TD Cowen dropped their price objective on shares of Procter & Gamble from $156.00 to $142.00 and set a "hold" rating on the stock in a report on Wednesday, April 1st. Finally, Weiss Ratings reissued a "hold (c)" rating on shares of Procter & Gamble in a research report on Friday, March 27th. Twelve analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company. According to MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and an average target price of $164.79.

Procter & Gamble Stock Performance

The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49. The firm has a 50-day moving average of $153.28 and a 200-day moving average of $149.35. The stock has a market capitalization of $336.98 billion, a price-to-earnings ratio of 21.48, a P/E/G ratio of 5.04 and a beta of 0.41.

Procter & Gamble (NYSE:PG - Get Free Report) last released its quarterly earnings data on Friday, January 23rd. The company reported $1.88 earnings per share for the quarter, topping analysts' consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business's quarterly revenue was up 1.5% compared to the same quarter last year. During the same quarter in the prior year, the business earned $1.88 earnings per share. As a group, sell-side analysts predict that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were paid a $1.0568 dividend. The ex-dividend date was Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.9%. Procter & Gamble's dividend payout ratio is presently 62.67%.

Insider Transactions at Procter & Gamble

In other news, insider Moses Victor Javier Aguilar sold 15,169 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $162.28, for a total value of $2,461,625.32. Following the sale, the insider owned 44,735 shares in the company, valued at $7,259,595.80. This represents a 25.32% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Ma. Fatima Francisco sold 5,549 shares of the stock in a transaction on Friday, February 27th. The stock was sold at an average price of $165.29, for a total transaction of $917,194.21. Following the completion of the sale, the chief executive officer owned 1,029 shares in the company, valued at $170,083.41. The trade was a 84.36% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 348,618 shares of company stock valued at $55,462,643. 0.20% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in PG. Brighton Jones LLC increased its holdings in Procter & Gamble by 51.5% in the fourth quarter. Brighton Jones LLC now owns 40,068 shares of the company's stock valued at $6,717,000 after buying an additional 13,617 shares in the last quarter. Taylor Financial Group Inc. grew its position in shares of Procter & Gamble by 10.6% in the first quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company's stock valued at $493,000 after purchasing an additional 277 shares during the period. Sivia Capital Partners LLC grew its position in shares of Procter & Gamble by 19.8% in the second quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company's stock valued at $979,000 after purchasing an additional 1,016 shares during the period. Auxano Advisors LLC grew its position in shares of Procter & Gamble by 10.8% in the second quarter. Auxano Advisors LLC now owns 7,315 shares of the company's stock valued at $1,165,000 after purchasing an additional 714 shares during the period. Finally, Schnieders Capital Management LLC. grew its position in shares of Procter & Gamble by 2.8% in the second quarter. Schnieders Capital Management LLC. now owns 30,182 shares of the company's stock valued at $4,809,000 after purchasing an additional 809 shares during the period. Hedge funds and other institutional investors own 65.77% of the company's stock.

Procter & Gamble Company Profile

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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