Roku (NASDAQ:ROKU) Shares Up 1.6% - Should You Buy?

Roku, Inc. (NASDAQ:ROKU - Get Free Report)'s share price was up 1.6% during trading on Monday . The company traded as high as $90.62 and last traded at $90.38. Approximately 772,192 shares were traded during mid-day trading, a decline of 80% from the average daily volume of 3,954,214 shares. The stock had previously closed at $88.99.

Analysts Set New Price Targets

A number of equities analysts have commented on ROKU shares. Redburn Atlantic raised Roku from a "neutral" rating to a "buy" rating and set a $100.00 price objective on the stock in a research note on Monday, April 7th. Evercore ISI reduced their price objective on Roku from $105.00 to $80.00 and set an "in-line" rating on the stock in a research note on Friday, May 2nd. Bank of America boosted their price objective on Roku from $100.00 to $110.00 and gave the stock a "buy" rating in a research note on Thursday, July 3rd. Wedbush restated an "outperform" rating and set a $100.00 target price on shares of Roku in a research report on Monday, June 16th. Finally, Needham & Company LLC boosted their target price on Roku from $88.50 to $100.00 and gave the stock a "buy" rating in a research report on Wednesday, July 9th. One research analyst has rated the stock with a sell rating, seven have assigned a hold rating, seventeen have assigned a buy rating and two have issued a strong buy rating to the company. According to data from MarketBeat, the stock currently has an average rating of "Moderate Buy" and a consensus target price of $92.67.

Roku Stock Up 0.9%

The firm has a market cap of $13.11 billion, a P/E ratio of -123.04 and a beta of 2.12. The business has a fifty day moving average of $76.79 and a 200 day moving average of $75.60.

Roku (NASDAQ:ROKU - Get Free Report) last posted its earnings results on Thursday, May 1st. The company reported ($0.19) earnings per share (EPS) for the quarter, beating analysts' consensus estimates of ($0.27) by $0.08. Roku had a negative return on equity of 4.29% and a negative net margin of 2.49%. The firm had revenue of $1.02 billion during the quarter, compared to analysts' expectations of $1.01 billion. During the same period in the previous year, the firm earned ($0.35) earnings per share. The company's revenue was up 15.8% on a year-over-year basis. On average, sell-side analysts expect that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Insider Transactions at Roku

In other Roku news, CEO Anthony J. Wood sold 25,000 shares of Roku stock in a transaction that occurred on Thursday, July 10th. The shares were sold at an average price of $89.64, for a total value of $2,241,000.00. Following the transaction, the chief executive officer owned 11,953 shares of the company's stock, valued at approximately $1,071,466.92. The trade was a 67.65% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Charles Collier sold 7,181 shares of Roku stock in a transaction that occurred on Thursday, June 5th. The shares were sold at an average price of $75.00, for a total transaction of $538,575.00. Following the completion of the transaction, the insider directly owned 10,970 shares in the company, valued at approximately $822,750. The trade was a 39.56% decrease in their position. The disclosure for this sale can be found here. In the last 90 days, insiders have sold 90,520 shares of company stock valued at $7,357,094. 13.98% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the company. Garde Capital Inc. acquired a new position in shares of Roku during the first quarter worth about $25,000. Banque Transatlantique SA acquired a new position in shares of Roku during the first quarter worth about $28,000. Beaird Harris Wealth Management LLC acquired a new position in shares of Roku during the first quarter worth about $30,000. Golden State Wealth Management LLC boosted its position in shares of Roku by 125.4% during the first quarter. Golden State Wealth Management LLC now owns 444 shares of the company's stock worth $31,000 after buying an additional 247 shares during the period. Finally, Princeton Global Asset Management LLC acquired a new position in shares of Roku during the first quarter worth about $35,000. 86.30% of the stock is owned by institutional investors and hedge funds.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.