J & J Snack Foods Corp., headquartered in Pennsauken, New Jersey, is a leading manufacturer and marketer of a variety of snack foods and beverages for the retail and foodservice markets. Founded in 1971 by Gerald Shreiber, the company has grown through both organic expansion and strategic acquisitions to serve a broad customer base that includes theaters, convenience stores, stadiums, amusement parks, schools and supermarket chains. Its product portfolio spans frozen soft pretzels, churros, frozen desserts, funnel cakes and specialty breads, as well as a range of frozen beverage concentrates and dispensing equipment.
Among its best-known brands are ICEE and Slush Puppie frozen beverages, which J & J Snack Foods acquired in the late 1980s and mid-2000s, respectively. The company’s frozen beverages segment supplies equipment and proprietary mixes for slush and smoothie machines, while its bakery products division produces ready-to-bake items under brands such as Superpretzel. These products are marketed through both direct distribution and independent distributors across North America.
J & J Snack Foods serves markets throughout the United States, Puerto Rico and Canada, with selective international exports to Europe and other regions. Its business model emphasizes product innovation, customized flavor profiles and equipment leasing arrangements, enabling operators to offer turnkey snack and beverage solutions. The company maintains multiple production facilities equipped to handle high-volume continuous manufacturing, quality assurance and research and development for new culinary concepts.
Under the leadership of Gerald Shreiber, who has served as chairman and chief executive officer since inception, J & J Snack Foods has pursued disciplined growth through targeted acquisitions and ongoing investment in capacity and technology. The company’s management team continues to focus on expanding its core product lines, exploring new channel opportunities and enhancing operational efficiencies to support long-term growth in the competitive snack foods industry.
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