SharkNinja Q2 Earnings Call Highlights

Key Points

• SharkNinja delivered strong Q2 growth: Net sales rose 22.2% year over year to $1.77 billion, while adjusted EBITDA increased 18.6% to $265 million and adjusted EPS climbed to $1.26.
• Growth was broad-based, led by cooking and beverage, beauty and home environment, while international sales surged 36.6%. The company is also expanding direct-to-consumer operations and TikTok Shop across additional countries.
• SharkNinja raised its 2026 outlook to 16%–17% sales growth, $6.45–$6.55 in adjusted EPS and $1.36–$1.37 billion in adjusted EBITDA, partly reflecting an expected $247.1 million tariff-refund benefit.

SharkNinja NYSE: SN reported second-quarter 2026 results marked by accelerating sales growth, higher adjusted earnings and a raised full-year outlook, as the company cited broad demand across domestic and international markets, product categories and sales channels.

Net sales increased 22.2% year over year to $1.77 billion in the quarter, extending the company’s streak of double-digit sales growth to 13 consecutive quarters. Domestic sales rose 15.5% to $1.14 billion, while international revenue climbed 36.6% to $624 million.

Chief Executive Officer Mark Barrocas said the company’s performance reflected the breadth of its business rather than reliance on a limited number of viral products or newly created categories. He said SharkNinja’s existing categories have generally grown at a mid-to-high-single-digit rate over the past three years, with international expansion and new category launches adding to its growth profile.

Category Growth Led by Cooking, Beauty and Home Environment

SharkNinja reported growth across each of its four major product categories. Cooking and beverage sales rose 36.5% to $499 million, supported by continued momentum in the Ninja Luxe Café and Ninja Crispi franchises. Food preparation sales increased 13.3% to $459 million, with blending identified as the strongest contributor and frozen treats also growing.

Beauty and home environment revenue increased 65.3% to $286 million, driven by the Shark beauty technology portfolio and contributions from home-environment subcategories. Cleaning sales increased 4.1% to $522 million, with cordless vacuums and carpet extraction contributing to growth.

Barrocas said the company continued introducing products within established categories during the quarter, including additions to its vacuum lineup and the Ninja BlendBoss tumbler blender. He said roughly 20 of SharkNinja’s 25 annual product launches are typically introduced in existing categories.

The company also launched the Ninja Crispi Microwave, which combines microwave cooking with air frying through its FusionCrisp technology. Barrocas said the product places SharkNinja in a new, multibillion-dollar market and brings its total subcategory count to 40. During the question-and-answer session, he said the company expects to enter its 41st subcategory by the end of the third quarter.

International Expansion and Social Commerce

International sales growth was led by the United Kingdom, Europe and Latin America. U.K. revenue rose 18.7% to $255 million, with strength in beauty, home environment and heated cooking products. The company also cited strong growth in France, Germany, Mexico and other Latin American markets.

SharkNinja recently converted Italy and Spain from distributor-led markets to direct markets, and Barrocas said the company has completed distributor conversions for the foreseeable future. It also completed the rollout of its direct-to-consumer platform across major international markets.

The company is expanding its social-commerce strategy, particularly through TikTok Shop. SharkNinja was active on TikTok Shop in seven countries at the end of the quarter, compared with none a year earlier, and Barrocas said the company aims to operate in more than double that number by the holiday season. He said the company expects to be on TikTok Shop platforms in 13 countries.

Social commerce is being used both to support new product launches and to bring younger consumers into established categories, according to Barrocas. He cited the Ninja NeverDull knife system as an example, saying TikTok Shop has become one of the top three sales channels for the product category in the U.S.

During the call, Barrocas said direct-to-consumer and affiliate channels are expected to grow faster than the broader business through 2027. Chief Financial Officer Adam Quigley said direct-to-consumer, TikTok Shop and broader social-commerce channels have structurally higher gross margins than traditional retail channels.

Profitability, Cash Flow and Tariff Effects

Adjusted gross margin declined about 70 basis points year over year to 48.7%, as tariffs remained the primary headwind. Quigley said the company partially offset tariff pressure through cost optimization and favorable product and channel mix.

Adjusted operating expenses totaled $629 million, or 35.6% of sales, compared with 36% of sales in the year-earlier quarter. SharkNinja has generated leverage in adjusted operating expenses as a percentage of sales for five consecutive quarters, Quigley said.

Adjusted EBITDA increased 18.6% to $265 million, representing a 15% margin. Adjusted net income rose to $178 million, or $1.26 per diluted share, from $138 million, or $0.97 per diluted share, a year earlier.

Cash and cash equivalents totaled nearly $780 million at quarter end, while total debt was $719 million. Cash flow from operations was nearly $275 million through the first six months of 2026. The company repurchased about $100 million of stock during the second quarter.

Raised 2026 Outlook

SharkNinja raised its full-year outlook, citing stronger underlying operating performance and an expected tariff-refund benefit. The company submitted refund claims totaling approximately $247.1 million to U.S. Customs and Border Protection in July, and the agency accepted the claims, according to Quigley.

The company expects to recognize the $247.1 million benefit as a reduction in cost of sales, with a corresponding receivable, during the third quarter. SharkNinja said part of the benefit will be reinvested in retail activation, media, technology and artificial intelligence capabilities, as well as efforts to address tariffs and input-cost pressure.

• Full-year net sales are now expected to increase 16% to 17%, compared with prior guidance for 11.5% to 12.5% growth.
• Adjusted diluted earnings per share are forecast at $6.45 to $6.55, up from the previous range of $6.00 to $6.10.
• Adjusted EBITDA is expected to reach $1.36 billion to $1.37 billion, representing growth of 19.5% to 20.5%.

Quigley said approximately $0.15 of the $0.45 increase in adjusted diluted EPS guidance is tied to the expected net tariff-refund benefit. About $30 million of the $67 million to $69 million increase in adjusted EBITDA guidance is also associated with that benefit.

Barrocas said SharkNinja expects its domestic business to grow at a double-digit rate during the second half of 2026. He said the company sees additional opportunity through retailer partnerships, direct-to-consumer operations, social commerce and further international market expansion.

About SharkNinja (NYSE:SN)

SharkNinja NYSE: SN is a leading designer, marketer and distributor of innovative small home appliances under the Shark® and Ninja® brands. The company's product portfolio spans floorcare, cleaning and home environment products, including upright, cordless and robotic vacuum cleaners, steam mops and air purifiers. In the kitchen category, SharkNinja offers a broad range of cooking and food preparation solutions, such as countertop ovens, air fryers, multicookers, blenders and coffee makers. Its products are positioned to deliver user-friendly performance, innovative features and durable design for everyday household tasks.

Founded in 1998 as Euro-Pro Operating LLC, the company initially focused on the European market before expanding its presence in North America.

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